VIJU JANARDHANAN

With 17+ years of experience in growing brands through ROI-driven brand communication strategies and integrated marketing communication, my expertise spans diverse sectors including healthcare, automotive, fashion, hospitality, real estate, HoReCa, and SaaS. Specializing in branding, brand positioning, strategy development, marketing communication, and go-to-market (GTM) strategies, I excel in delivering measurable results through strategic brand initiatives, multi-channel marketing campaigns, and integrated communications. My track record showcases consistent brand growth and market impact. I have a proven ability to develop brand strategies that align with business goals and utilize market research to inform campaign direction and ensure alignment with consumer trends. Additionally, I have a strong history of enhancing brand visibility and fostering a strong market presence through innovative marketing solutions.

• Successful Campaigns: Led high-impact marketing campaigns across various sectors, including Idea Cellular, Landmark Group, MGM Healthcare and HCG, driving increased brand awareness and market share.
• GTM Success: Developed and implemented Go-to-Market (GTM) strategies for brands like Pizza Corner, Gleneagles Global, Just Buy Cycles and in recently for Healthcare Global and HSIPL contributing to significant revenue growth.
• Brand Repositioning: Played a key role in the successful repositioning of brands such as Pizza Corner and HCG, enhancing their competitive market stance.
• Team Leadership: Managed and mentored cross-functional teams at HSIPL, Little Things Asia, HCG, driving marketing excellence across ATL, BTL, Digital, and PR channels.
• Client Retention & Business Development: Strengthened client relationships at Little Things Asia, Brand Consultant and Pronto Communications leading to long-term partnerships and successful new business acquisitions.
• PR & Media Exposure: Increased media coverage for HCG, positioning it as a premier healthcare provider through effective PR strategies.
• Product & Service Launches: Successfully launched new oncology services at HCG and spearheaded HSIPL's D2C entry through e-commerce platforms like Amazon.
• Creative Campaigns & Budget Management: Directed creative campaigns and ensured cost-effective solutions across sectors, at HCG and HSIPL, driving impactful results while managing lean budgets.
• Market Analysis & Competitor Benchmarking: Conducted detailed market analysis at HCG and HSIPL, leading to optimized marketing strategies and improved market positioning.