Viju Varghese

Results-driven MBA in Marketing with 15+ years of experience driving multimillion-dollar revenue growth and providing visionary sales leadership in highly competitive markets. Skilled in building new business, securing customer loyalty, and forging strong relationships with external business partners. Proven track record of securing key clients and versatile experience in large distribution sales. Exceptional mentor who cultivates high-performance sales teams, retaining key customers and securing new business opportunities. Strategy Architect credited with successful formulation and implementation of growth strategies, market creation and expansion, and diverse digital & traditional GTM strategies across product and service-based models. Notable success in driving new business through conceptualizing plans, streamlining dealer networks, implementing product launches, and providing trainings with a focus on delivering ROI for a positive business flow. Transformed organizational cultures by instilling excellence, cultivating talent, and driving better governance through knowledge transfer, learning, and best practices.

• Achieved a 29% market share for Trek India in the super premium bicycle segment, solidifying its leadership in the category.

• Engaging in various physical activities and challenges has been a significant part of my life.
• Actively participated in several bicycle races across India, including the renowned MTB Himalaya, a multi-stage mountain bike race.
• Accomplished super randonneuring, which involves completing challenging 200km, 300km, 400km, and 600km rides within a single calendar year.
• Participated in the Mumbai Full Marathon, showcasing determination and endurance.
• Successfully completed three 70.3 Ironman distances in Goa, Vietnam, Turkey, Spain and USA
• Certified Scuba diver from PADI