Vikaas Vir Batra
Business Head
New Delhi
Summary
Dynamic career of over 15 years in Marketing & Sales (B2B/B2C), Business Development, P&L Management and retail operations. Certified career Coach with hand on Exposure in I Business Strategy I I Sales & Operations I I Digital & Marketing CampaignsI I In house sales & outreach I I Domestic & Overseas Admissions I I Training & Operation I I PR campaign/Liasioning I I Customer Retention I I Govt Projects & Compliance I I Franchise/Channel Development I New Product development I Detailed-oriented, with proven communication and writing skills; a persuasive nature and excellent Logical and analytical ability An extrovert and pleasing personality, have excellent presentation skills with a track record of active participation in seminars, debates and presentations. Motivational speaker and member of Public relation council of India (PRCI). Certified Career Coach by ACCPH & International council of Applied Psychology (IIAP) Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships. Dynamic Director oversees every facet of production with strong project management and decision-making skills. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines.
Overview
2025
2025
years of professional experience
Work History
Director - Offline Business(RH Leadership)
Unacademy
2 2023 - Current
- Responsible for establishing Unacademy offline business in the North for UG Centers
- Formulating strategies to build business and countering competition
- Managing P & L of the region
- Developing new marketing online and offline campaigns Sales analysis, review and planning.
- Reaching out to all the stakeholders for establishing Unacademy operations In a given Region
- Creating and defining products, new product introduction, variation in product, pricing strategy for different product categories in sync Via –Visa Existing players in the region
- Responsible for P & Target achievement of all the branches
- Meet marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
- Establishing Centers in Delhi/NCR and Gwalior with capturing 15% of initial market
- Making Centers EBITDA positive in the second year of operations
- Generating growth of 38% in Highly competitive market of Rajasthan, NCR and MP
National Business Head
Career Point Ltd
04.2022 - 02.2023
- Group Head of Test Prep., K12 and University Bussiness
- Strategizing Business and operation strategy and managing P&L
- Penetrating Test Prep Business(IIT,JEE & NEET) pan India through aggressive Franchise development and management
- Heading Career point University, kota and Hamirpur
- Implementing right Marketing and sales strategies to Maximize Students
- In house, outreach and performance marketing as main levers
- Managing Career Point- Gurukul Residential school with end to end Revenue operations
Regional Head (North)
Vidyamandir Classes
12.2019 - 08.2021
- Responsible for P & L for all the COCO and FOFO branches of a given region, heading both offline and online verticals of my region
- Formulating strategies to build business and countering competition
- Driving both online and offline business through Digital platform and marketing in challenging times of Pandemic
- Designing innovative products as per requirement
- Franchise Development: Franchise development across Northern states of India and managing of existing Franchise partners
- Recruiting, on boarding and operations of Franchise
- Creation & implementation of all SOPs to ensure quality standards across all centers
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads through digital platform
Regional Business Head ( South)
Aakash Educational Services Ltd
01.2015 - 12.2019
- Elevated and managing business revenue of 90 Crores across 12 Branches
- Responsible for Marketing, Admissions and retail operations
- Developing strategies and new initiatives to develop the business of the region
- Help define and prioritize market segment, customer base and industry verticals
- To identify new opportunities and regular updates on market developments
- Manage sales pipeline, forecast monthly sales and identify new business opportunities in order to achieve Monthly Targets
- Formulating new ideas and designing business plans for achieving the desired targets
- Strategic preparation of total sales & marketing plan including campaign wise budgeting of cost, revenue and profitability
Regional Head
MS iNurture Education Solutions
06.2018 - 12.2018
- Partnering universities across North India Including Rajasthan, Haryana, Punjab and New Delhi
Deputy General Manager
Rai Foundation
08.2012 - 01.2015
- Heading the Marketing and Admission department
- Responsible for regular Classroom program, Overseas Admissions, Distance Learning Programs and Research Admissions across North India
- Outreach, Channel and Franchise Development: Develop and manage Channel network for admission in all Regular and Distance programs of the University
- Have a large channel network in north India
- Overseas Admission: liaising with various Asian and African Embassies for overseas Admissions
- Academic Associates: Reaching out to professors and deans of leading Govt
- Universities and enrolling them as Academic Associates for research programs
- Relationship Management: Developing and maintaining relationships with key contacts in education and government, including ministers, Bureaucrats, school principals, university lecturers and vice chancellors
- Marketing and Promotions: Organizing various ATL/BTL activities and participation in education seminars and fests
- Operations: Dealing with key Govt Authorities alike Education department, AICTE and Distance education for all the approvals, Compliances and certifications
- Public Relation & Media Relation: Reaching out and emphasizing communication students, potential students and internal and external stakeholders ensuring positive publicity for the organization by influencing media, policy makers, experts and opinion leaders
- Digital marketing: Reach out to potential Students and stakeholders through digital media and generating leads
Manager (Marketing)
Jaipura’s Group (Real estate division)
01.2009 - 12.2010
- Business Development: Responsible for the business development of residential projects through a team of executives
- Implementing innovative strategies
- Financial planning: Providing the financial planning solution to investors in our real estate projects and give them customized deals to match their requirements
- Provide effective and inspirational leadership
- Team management: Training and motivating the team to achieve set targets
- Promotions: Organizing events and doing promotions (BTL/ATL) to promote different projects
Deputy Manager (Priority Banking)
Axis bank Ltd
01.2007 - 12.2008
- Responsible for third party revenue generation for the Branch
- Portfolio management and financial planning: Managing the portfolio and providing Financial planning Solution to the Corporate as well as individual high net worth customers
- Have a good command and understanding of financial planning, Tax Planning, Risk Profiling and asset classes
- Business Development and Client servicing: Managing the existing clients and acquisition of new HNI Clients by organizing seminars, meetings and presentations by acting as a preferred financial consultant
Territory Manager (Haryana)
Kotak Mahindra Life Insurance
06.2004 - 12.2007
- Developing insurance Business in Haryana through Channel development, Ban assurance and marketing team
- Responsible for developing business at each location of Haryana as PROFIT CENTER
Education
Post Graduate Diploma - Business Management
New Delhi Institute of Management
New DelhiMasters - Mass Communication
Guru Jambheshwar University
Master of Science - Masters of Psychology
Gyan Vihar University
JaipurSkills
Detailed-oriented
Proven communication and writing skills
Persuasive nature
Excellent logical and analytical ability
P& L Expert
Business Analytics
Business Planning
Project Management
Business Analysis and Reporting
Sales strategy optimization
Managing Operations and Efficiency
Operations Management
Problem-Solving
Certified Career Coach by ACCPH & International council of Applied Psychology (IIAP)
Timeline
National Business Head
Career Point Ltd
04.2022 - 02.2023
Regional Head (North)
Vidyamandir Classes
12.2019 - 08.2021
Regional Head
MS iNurture Education Solutions
06.2018 - 12.2018
Regional Business Head ( South)
Aakash Educational Services Ltd
01.2015 - 12.2019
Deputy General Manager
Rai Foundation
08.2012 - 01.2015
Manager (Marketing)
Jaipura’s Group (Real estate division)
01.2009 - 12.2010
Deputy Manager (Priority Banking)
Axis bank Ltd
01.2007 - 12.2008
Territory Manager (Haryana)
Kotak Mahindra Life Insurance
06.2004 - 12.2007
Masters - Mass Communication
Guru Jambheshwar University
Director - Offline Business(RH Leadership)
Unacademy
2 2023 - Current
Post Graduate Diploma - Business Management
New Delhi Institute of Management
Master of Science - Masters of Psychology
Gyan Vihar University
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