Vikas Baluja
Digital Marketing And Research Associate
Gurgaon
Summary
Experienced Digital Marketing and Research associate with over 6 years of experience in Digital and Pay Per Click Marketing. Excellent reputation for resolving problems and improving customer satisfaction.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
2
2
Certificates
3
3
Languages
Work History
Digital Marketing and Research Senior Associate
Google Operations Center, India Pvt. Ltd
Gurgaon, HR
08.2021 - Current
- Personally maintained sales pipelines $10M-$ 20M+, Achieving Quota for 5 consecutive quarters
- Identify and execute opportunities for process improvement using tools and technologies for digital marketing campaign optimisations
- Contributed in identifying initiatives to create process efficiencies
- Analyze campaign performance and formulating optimisation strategies for Search, Display, Mobile and Video advertising networks
- Presenting optimisation proposals to Google’s Account Managers, Delivery Managers & Advertisers
- Identifying ROI opportunities on client accounts
- Managing and growing relationships with key stakeholders.
- Produced tables, graphs and reports in support of analytical and research projects.
- Identified and qualified customer needs, developed sales strategies and negotiated and closes profitable projects with 100% success rate.
Senior Process Analyst
Cognizant Technology Solutions India Pvt. Ltd, Google India Pvt. Ltd
Gurgaon, HR
04.2017 - 08.2021
- Established recently introduced Greenhouse project initiated by Google which solely focuses on Large Customer Sales client de-escalations and handled team of 6 people respectively
- Managed and troubleshooted accounts regularly for pay per click accounts on Google AdWords for variety of clients
- Maintained and monitored keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
- Monitored and administered web analytics dashboards, reports and key reporting tools and point out key areas of importance in accordance to client goals
- Executed strategies for keyword opportunities, campaign structuring, targeting and other facets of paid search in accordance with client goals
- Expanded social media outreach such as facebook, video and E-commerce advertising along with PPC
- Interacted with all levels of clients on daily basis for PPC, Analytics and account optimisation
- Monitored data for shopping campaigns and Merchant center for E-commerce website advertising as well as monitoring and evaluating search results and search performance across major search channels
Education
MBA - Marketing
IIPM
New Delhi, DL 09.2013 - 08.2015
B.Sc. - Hospitality and Catering Management
Sikkim Manipal University
New Delhi, DL 09.2010 - 09.2013
12th - undefined
C.B.S.E Board
10th - undefined
C.B.S.E Board
Fundamentals of Digital Marketing certificate by Google Digital Garage. -
Google
09.2022 - 09.2022
Skills
MS Excel)undefined
Accomplishments
- $20M+ worth of deal value generated for the past 5 consecutive quarters
- Achieved monthly client SLAs by completing tea level objectives with accuracy and efficiency.
- Supervised team of 6 staff members.
- Collaborated with team of 6 in the development of Project Greenhouse.
Certification
Fundamental of Digital Marketing
Timeline
Fundamental of Digital Marketing
09-2022
Fundamentals of Digital Marketing certificate by Google Digital Garage. -
Google
09.2022 - 09.2022
Google Ads Search Certification
08-2021
Digital Marketing and Research Senior Associate
Google Operations Center, India Pvt. Ltd
08.2021 - Current
Senior Process Analyst
Cognizant Technology Solutions India Pvt. Ltd, Google India Pvt. Ltd
04.2017 - 08.2021
MBA - Marketing
IIPM
09.2013 - 08.2015
B.Sc. - Hospitality and Catering Management
Sikkim Manipal University
09.2010 - 09.2013
12th - undefined
C.B.S.E Board
10th - undefined
C.B.S.E Board
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