Vikas Bhargava

• Position: Key Accounts Manager.
• Field of Experience: Off Highway Tyres, Industrial, and Earthmover Tyres.
• Region: Punjab, HP, J&K
• Period: May 2022 – Present
• KEY TASKS AND RESPONSIBILITIES:
• Key Account and Business Development Management:
• Develop, monitor, and manage existing key accounts, and extract maximum share of sales.
• Review key account sales performance, and ensure to achieve its budget numbers.
• Accountable for all account and channel sales-related activities, including account planning, forecasting, reporting, opportunity origination, opportunity management, and closing.
• Team management, handling, and directions to achieve the desired topline.
• Channel and Category Development:
• Create network schemes and a commercial policy to extract the maximum share of sales.
• Create SKU-wise network planning to bridge the market share gap.
• Responsible for gathering and acting upon market intelligence, consumer choices, and consumer behavior.
• Business Analysis and Strategy:
• Assist and develop innovative business strategies using category knowledge and competitor know-how.
• Use previous sales data and market trends to develop strategic direction and projections over the key period.
• Develop reports showing expected sales, and the potential effects of new strategies to aid in decision-making. Work closely with the business marketing manager to gather insights to further aid decision-making.
• Develop and maintain a portfolio pricing strategy, along with the marketing team, to help drive standard configurations and profitable growth.
• CUSTOMER-AWARENESS:
• Regular product performance monitoring in key areas of product functioning.
• Building performance-oriented product selection methods for customers to provide them with an end-to-end approach in choosing the right product as per their needs.
• Solving customer queries in the stipulated TAT (Turnaround Time).

• BKT is one of the world’s leading manufacturers of off-highway tires. BKT has the widest product range, with more than 2,800 SKUs (Stock Keeping Units), and is a one-stop shop for all off-highway tire solutions.
• KEY TASKS:
• Handling a network of distributors, dealers, and direct key accounts.
• Achieving the sales target in all categories. An accountable for increasing sales on a regular basis.
• Conducting a detailed market study, analyzing the latest market trends, tracking competitor activities, and providing valuable input to fine-tune the selling and marketing strategies of the company.
• Managing cordial relations with the existing network of dealers and the expansion of a new dealer network.
• Motivating dealers to achieve maximum participation in the scheme run by the company on a timely basis, and to generate maximum profit from it.
• Organized product knowledge and sales promotion campaigns for dealers.
• Meeting end users on a regular basis and updating them about product performance.
• Organized product knowledge campaigns for customers.
• Monitoring rate contracts of direct accounts.
• Conducting demand planning and forecasting the product line for concern areas.
• Maintaining the minimum inventory at the distributor point of all SKUs and indenting on a monthly basis.
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Key Tasks:

• Achieving the sales targets for the entire product range.
• Handling all claimed procedures.
• Dealer follow-up for: order booking, motivating for annual schemes, outstanding monitoring, and turnover follow-up. Dealer education, product knowledge, and profitability maintenance.
• Organizing product campaigns.

Key Tasks:

• Achieving the sales targets for the entire product range.
• Dealer follow-up for: order booking, motivating for annual schemes, outstanding monitoring, and turnover follow-up. Dealer education, product knowledge, and profitability maintenance.
• Closely monitored of competitor’s activities/strategies to evolve effective future strategies.

Key Tasks:

• Handling the SME account for the Faridabad zone.
• Identify new potential areas for the business development.
• Actively involved in updating clients on new products and services.
• Handling customer meetings, road shows.
• Interfacing with clients to suggest the most viable product range and cultivate relationships with them to secure repeat business.
• Responsible for achieving TCS (Total Customer Satisfaction).
• Bharti Comtel Ltd. It is a subsidiary of India’s leading telecom company, Bharti Airtel Ltd. Dealing in the landline and internet segment.