Summary
Overview
Work History
Education
Skills
LANGUAGES
Hobbies and Interests
Accomplishments
Disclaimer
Timeline
Generic
VIKAS KOLLA

VIKAS KOLLA

Medchal-Malkajgiri

Summary

Regional manager with 11 years of experience in sectors such as Mobility, E-Commerce, and Lastmile delivery operations, Logistics and supply chain management. Proven track record in improving operational efficiency, team leadership, and driving significant business growth. Seeking to leverage skills in a challenging environment that fosters professional development. Worked in Key leadership roles at top brands including Reliance Digital, Swiggy, Licious, Doodhwala, and Rapido, holding key positions such as Delivery Manager, City Manager, City Head, Expansion Manager, and Regional Manager.

Overview

11
11
years of professional experience

Work History

Regional Operations & Growth Manager

RAPIDO
04.2022 - 12.2024
  • Company Overview: solving the mile connectivity problem for India. The primary focus is mobility and changing all facets of mobility across India. We believe that two-wheelers are the right mode of transport for developing countries like India and have much more scope than four-wheelers, which is also reflected in the fact that the number of two-wheelers is significantly more than the number of four-wheelers. We have operations in close to 100 cities, and we are the undisputed market leader in this space. Growing close to 500% year-on-year.
  • Managed and scaled operations for Rapido bike, Auto, Cab's vertical across multiple cities within the region. Oversaw P&L, driver supply, demand growth, and compliance, driving sustainable business performance in a competitive mobility market.
  • Owned the growth and profitability of the Bike, Auto, Cabs category within the assigned region.
  • Designed and implemented strategic plans to increase ride volume, reduce downtime, and improve user experience.
  • Cities Expansion and Launch Operations: leading operations, marketing teams, and product teams, Launched 20 cities in Tier 2 and Tier 3 within the span of 4 months.
  • Setting up city fulfillment operations from scratch, which includes the recruitment of the operations team, setting up offices, and establishing procedures.
  • Implementing the city boundary and expansion plan, including fleet expansion, training, and branding. Acquire and train our partners on the platform, and work on their retention through different metrics, such as their incentives, RPR, EPH, and achieve optimal levels of driver productivity.
  • Supervised city-level teams to ensure smooth cab operations, including driver supply management, activation, and retention.
  • Led driver onboarding campaigns and activation drives to build a healthy supply pipeline.
  • Developed incentive structures, training modules, and quality control measures to ensure high service standards.
  • Monitored category performance through real-time dashboards and operational KPIs.
  • Monitor KPIs such as daily active drivers, completed rides, cost per acquisition, and customer satisfaction.
  • Implemented cost control measures that improved overall profitability in regional operations.
  • Finding cities that have the potential for the auto & bike, Cab market, visiting and executing launch events, planning marketing activities to create demand, and determining which types of BTL activities will have an impact on creating demand.
  • Analyzed trip-level economics, cancellation rates, downtime, and driver earnings to identify improvement areas.
  • Worked closely with different teams such as Supply, Product, Creative and Content Design, CRM and Discounts, Retention, Redeem, Finance, Data, Procurement, Admin, etc.
  • Forecasting and preparing reports of the annual operating plan for these cities.
  • Partnered with fuel stations, fleet operators, insurance providers, and service centers to create value-added service for drivers.
  • Ensured that city teams adhered to transport regulations, vehicle permits, and RTO norms.

City Head (Hyderabad - Auto Category)

RAPIDO
01.2021 - 04.2022
  • Handled Hyderabad city from scratch 0 rides to 35k rides.
  • Owning and delivering the aggressive revenue (P&L) and ride (Growth) targets
  • Develop in depth product and market understanding to identify the right target segments
  • Assess business requirements and recommend product improvements to help market penetration
  • Improvise customer pricing, discounting strategy and partner incentivization using sound analytical ideas and smart market (competitor) assessment.
  • Conducting periodic reviews of the team performance, metrics and trends to identify and implement appropriate interventions in company values, processes and business practices
  • Work closely with the central Operations team to solve geographical or product level changes in the product/processes to improve customer experience
  • Driving online and offline supply acquisition and branding effort.
  • Working closely with the technical and product team to solve bugs or introduce new features which could improve a seamless driver partner experience.
  • Develop a comprehensive understanding of the customer and driver market, needs behavior to ensure that the city keeps growing.

Operations Manager (B2B - South Cities)

RAPIDO
09.2019 - 01.2021
  • Managing 15 South cities across AP, Telangana & Tamil and among them two are Tier 1 Cities
  • Hyderabad and Chennai largest market share of orders as a 3pl partner to clients Swiggy and Zomato
  • Planning and implementing to increase supply, fulfillment of orders which is provided by the client.
  • Managing the last mile delivery operations across the city and planning for expansion of routes and boundaries Across the city.
  • Filtering delivery executives for non-adherence to quality standards (rejections and cancellations).
  • Planning and executing delivery to increase orders contribution by analyzing the data.
  • Coordinating with the clients to increase demand across the cities During peak time.
  • Reconciliation of invoices which is received from the client
  • Taken Initiative to detect fraud captains, Analyzed and filtered out the captains who engage in fraud based on LM and ride time.
  • During Lockdown taken project of delivery food orders by auto captains and expanded to 8 Major cities generated Revenue through 3Pl partners and created opportunity for bike taxi and auto captains during the lockdown.

Area MANAGER - Operations

DOODHWALA (BANGER TECH PVT LTD)
09.2018 - 09.2019
  • Company Overview: Doodhwala is an E-Commerce business in daily essentials, one stop shop for daily needs and the company majorly serves the largest variety of farm-fresh milk, poultry, household essentials, vegetables, fruits and groceries. The customer will order through online website and app by browsing the catalog Doodhwala stocks up the product and deliver them early hours in the morning.
  • Driving business profitability and ensuring compliance (CX, SLA) is at the core of my job.
  • Responsible in coordinating with 3 teams:
  • 1. Sourcing & On-boarding (10members): Hiring, Training, Stockkeeping & Payout related.
  • 2. Field Operations (20 members): Hubs, Delivery Executive issues, Escalations, Fraud Detection.
  • 3. Order Management & Customer Care (35 members): Customer related.
  • Managing a team for on time deliveries and maintaining SLA for better customer experience.
  • Distribution operations by starting, coordinating and enforcing program, operational and personnel policies and procedures.
  • Managing the last mile delivery operations across the city and planning for expansion of routes and boundaries Across the city.
  • Follow up and coordinate with the team for daily operations planning and sorting the workforce Issues.
  • Preparing daily reports of stock return, DSR report, Sales report, SLA report orders count by each delivery Executive.
  • Maintaining attendance, incentives and fuel reports daily.
  • Monitoring key quality metrics at Rider level and ensure they are under tolerance level.
  • Run-exercises for filtering delivery executives for non adherence to quality standards.

MANAGER - Operations

LICIOUS (DELIGHTFUL GOURMET PVT LTD)
06.2016 - 09.2018
  • Company Overview: LICIOUS farm- to- fork model, owning the entire back-end supply chain and cold chain. an E-commerce business in gourmet sector that serves World class meat and seafood Without harmful chemicals naturally grown by certain instructions, after 15 quality checks the Product will be delivered to the customer. The customer will order through online website and app by browsing the catalog licious stocks up the product and delivers them using its vast speed Delivery network.
  • Managing a team of 150+ Delivery executives and 10 Assistant Managers for on time deliveries and maintaining SLA for better customer experience.
  • Maintains receiving, warehousing, and distribution operations by starting, coordinating and enforcing program, operational and personnel policies and procedures.
  • Controls inventory levels by conducting physical counts, reconciling with data storage systems.
  • Slots wise dispatch from hub to reach on time delivery to customer.
  • Taken added Responsibility of hub operations.
  • Cash Reconciliation daily and the same has been deposited in the company bank account.
  • Cash remittance with finance for final order settlement.
  • Preparing Reports at end of the Day of Sales report, SLA report orders count by each delivery Executive.
  • Maintaining reports of DDR (daily delivery reports) total orders count.
  • Receiving stock from Central Kitchen and doing inward of stock by physical checking and doing Physical closing at the end of the day by following the Fifo method.

Delivery Manager

SWIGGY (BUNDL TECHNOLOGIES PVT LTD)
07.2015 - 06.2016
  • Company Overview: Swiggy is India’s leading on – demand food delivery and hyperlocal services platform,headquatered in Bangalore.Founded in 2014,the company has rapidly expanded across 500+ cities and diversified into grocery delivery (instamart),Courier services (Genie), and restaurant cloud kitchens.Swiggy is known for its robust logistics network,data – driven operations, and customer – centric approach.
  • Managing a team of 300 delivery executives.
  • Define Rider service quality parameters for better customer and merchant experience.
  • Monitoring key quality metrics at Rider level and ensure they are under tolerance level.
  • Tracking adherence of team associates.
  • Run exercises for filtering delivery executives for non-adherence to quality standards.
  • Help with necessary business information.
  • Find and Implement process improvements for order fulfillment.
  • Find and Solve ground level escalations leading to supply hour losses by using data and field executives.
  • Control through re-engagement and field meetings.
  • Training to deliver partners on new policies and changes in existing.
  • Solving the customer issues for on time deliveries.
  • Responsible in Coordinating with 3 teams Sourcing & On-boarding, Field operations, Order management, Customer care & Restaurant related.
  • Cash Reconciliation daily and the same has been sent to accounts dept.
  • Preparing reports at end of the Day of sales report, SLA report order count by each delivery Executive.
  • Maintaining Day end Cash closing reports and DDR (daily delivery reports) total orders count.
  • SWIGGY is the fastest growing food delivery start-up in India. Hyderabad is the second largest market in India.
  • Best CPD (cost per delivery) pan India
  • Best SLA (service level agreement) pan India
  • Break even achieved on rider costs. First city in India to do so.
  • Highest daily orders Contribution Hub for Consecutive 6months.

Associate Operations - Reliance Digital

RELIANCE INDUSTRIES PVT LTD.
02.2014 - 03.2015
  • Demonstrated and explained key features, specifications, operating systems(Android,iOS,Windows),and brand differences to help customers make informed buying decisions.
  • Achieved and exceed monthly sales targets through effective upselling (eg:higher models,extended warranty) and cross-selling (e.g.,accessories,screenguards,insurance plans)
  • To conduct financial proposal evaluation through the management system.
  • Stayed up to date with the latest tech trends,modSpecialized in selling smartphones, tablets, laptops, and related accessories,ensuring customers received expert guidance based on technical needs and budgets.
  • Handled Customer inquiries,provided after-sales guidance ,and resolved basic technical or service issues promptly.
  • Educated customers on EMI options, exchange offers,and Reliance Digital loyalty programs to maximize customer value.
  • Collaborated with store and backend teams for stock management ,product availability ,and promotional set-ups.
  • Chasing Daily targets to meet Weekly and monthly targets.

Education

GLOBAL MASTER CERTIFICATION - INTEGRATED SUPPLY CHAIN MANAGEMENT

Michigan University

MBA - undefined

CSI Institute of PG Studies

B.COM - undefined

Gokul Degree College

INTERMEDIATE - MEC

NRI Jr College

SSC - undefined

Springs High School

Skills

  • Advanced Microsoft Excel
  • Automation of Reports
  • Business Analytics
  • Market expansion
  • Demand generation
  • Process Improvement
  • Project Management
  • Data Analysis

LANGUAGES

Telugu
English
Hindi

Hobbies and Interests

learning and watching Business case studies, Playing Volleyball, Playing Cricket, Watching shark tank

Accomplishments

  • Rewarded as Best Sales Award at Reliance Digital
  • Rewarded as Best Employee for Highest daily orders at Swiggy
  • Received Above & Beyond Award for Initiating project and implementing measures to Control quality parameters at Licious
  • Received 5 Quarterly awards in various categories at Rapido

Disclaimer

I, hereby declare that the above-mentioned information is true up to my knowledge. (VIKAS KOLLA).

Timeline

Regional Operations & Growth Manager

RAPIDO
04.2022 - 12.2024

City Head (Hyderabad - Auto Category)

RAPIDO
01.2021 - 04.2022

Operations Manager (B2B - South Cities)

RAPIDO
09.2019 - 01.2021

Area MANAGER - Operations

DOODHWALA (BANGER TECH PVT LTD)
09.2018 - 09.2019

MANAGER - Operations

LICIOUS (DELIGHTFUL GOURMET PVT LTD)
06.2016 - 09.2018

Delivery Manager

SWIGGY (BUNDL TECHNOLOGIES PVT LTD)
07.2015 - 06.2016

Associate Operations - Reliance Digital

RELIANCE INDUSTRIES PVT LTD.
02.2014 - 03.2015

MBA - undefined

CSI Institute of PG Studies

B.COM - undefined

Gokul Degree College

INTERMEDIATE - MEC

NRI Jr College

SSC - undefined

Springs High School

GLOBAL MASTER CERTIFICATION - INTEGRATED SUPPLY CHAIN MANAGEMENT

Michigan University

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