Vikas Kumar
Noida
Summary
Results-driven National Account Manager with over 13 years of experience across retail, e-commerce, and logistics industries. Proven expertise in P&L management, sales leadership, and strategic growth management, consistently driving revenue growth and operational efficiency. Passionate about leveraging data-driven insights to maximize profitability and continuously elevate the customer experience
Overview
13
13
years of professional experience
Work History
National Account Manager
Prowiz Mansystems
07.2024 - Current
- Set and monitor sales targets for regional account managers
- Network with key customers to identify and address specific needs
- Develop and maintain relationships with customers to ensure long-term success
- Act as the liaison between customers and internal teams ensuring clients' requirements are met
- Identify and attract prospective strategic customers
- Collect and analyze sales data and trends
- Maintain high customer satisfaction ratings, according to company standards
Store Manager
Reliance Digital
10.2021 - 07.2024
- Responsible for evaluation of Store KPI's and evaluation to be done in terms of store profitability, target achievement, employee productivity
- Drive Margin Enhancers- with Accessories share at 12%, Extended warranty penetration was 5% with total sales which help in getting good gross margin of 13%
- Increase the repeat customers to 52% from 40% which enhance the sale by 20%
- To ensure timely Liquidation of EOL Skus and maintain store inventory with budget
- To have a Sharp focus on execution of Promotional Campaigns and Festival Tie-Ups and gained revenue through SOH by 5 lacs
- Increase Store NPS to 85% and provided highest level of customer experience
- Comply by the operations manual and SOP processes for maintaining the high operational excellence score of 9.0 at store level
Store Manager
Croma (A Tata Enterprise)
11.2019 - 04.2021
- Sales: Achieving Sales Target & percolate the same to the store team with achieving tools
- Also download the incentive Plan & strategy to achieve the target
- Profitability: Working towards increasing Sales & sales margin with maintaining & reducing cost to achieve profitability
- Business Development: Explore & recee new customer base in addition to current, understand opportunities at product, service & facility level
- Space selling within & outside the store premises
- Top Line & Bottom Line Growth: Achieve top line targets in line with meeting Bottom line targets
- Push on high margin SKU's & curtail negative margin sales if any
- SOP execution & maintenance: Maintaining all Commercial & operational parameters in line with Organisation standard operating guidelines
Regional Manager
QikPod
03.2018 - 07.2019
- Independently lead region with regard to all company matters: business development/sales, operations, HR, & administrative
- Primarily scout out and build a pipeline of prospects at big office parks, companies and apartment complexes to deploy QikPod lockers
- Dedicated and systematic follow-ups of prospects (both individual and those of BDEs) and nurture this pipeline of prospects towards positive closure and accepting the QikPod solution
- Has overall responsibility for physical deployment, maintenance and up-time of regional locker network by managing Operations Supervisor and Field Engineers
Key Accounts Manager
Snapdeal
05.2014 - 03.2018
- Managed a portfolio of 50+ accounts & seller engagement, business worth Rs 80cr
- Annually
- Ensure Gross Sales Value, High Seller Rating, Low Issues Per Order, High Net Promoter score and a positive net margin per unit sold; achieved 108% of assigned target as a team
- Instrumental in on-boarding brand aligned sellers and negotiating on deals, leading to a jump of 15% in GSV and expansion of seller base from 367 to 515 in the category
- Generated a positive Category Margin by focusing on developing the right product mix and pricing from sellers leading to the company earning 2% for the category sales vis-à-vis spending 11% earlier
Cluster Manager
Aditya Birla Retail Ltd.
06.2011 - 05.2014
- P&L responsibility for 'more' supermarket stores
- Managed 10000 sq ft of retail space
- Vendor negotiations w.r.t buying, merchandising and planning
- To plan and execute Replenishment & Purchase of SKUs
- To carry out the marketing activity & catchment analysis
- Managed team of 100+ employees across all stores in NCR
- Feasibility analysis of new properties and sites including Business analysis
- Gained considerable portion of existing market & increased sales turnover by 22%
- Implemented changes that increased customer retention by 15 %
Education
PGDM - Retail
Birla Institute of Management Technology
01.2011
B.Tech -
Guru Gobind Singh Indraprashtha University
New Delhi01.2009
Skills
- P&L Management
- Sales Strategy Development
- Account Leadership & Growth
- Contract Negotiation
- Client Relationship Management
- Market & Competitive Analysis
Timeline
National Account Manager
Prowiz Mansystems
07.2024 - Current
Store Manager
Reliance Digital
10.2021 - 07.2024
Store Manager
Croma (A Tata Enterprise)
11.2019 - 04.2021
Regional Manager
QikPod
03.2018 - 07.2019
Key Accounts Manager
Snapdeal
05.2014 - 03.2018
Cluster Manager
Aditya Birla Retail Ltd.
06.2011 - 05.2014
PGDM - Retail
Birla Institute of Management Technology
B.Tech -
Guru Gobind Singh Indraprashtha University