Summary
Overview
Work History
Education
Skills
Certification
Websites
Timeline
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Vikas Kumar

Vikas Kumar

Noida

Summary

Dynamic Senior Field Marketing Specialist with a proven track record at Rockwell Automation, focused on driving demand generation and pipeline growth through innovative marketing strategies. Demonstrates expertise in cross-functional collaboration and data-driven analytics, successfully executing impactful campaigns that enhance brand awareness. Known for delivering measurable results and fostering team development, with a strong commitment to achieving organizational goals.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Senior Field Marketing Specialist

Rockwell Automation
Noida
10.2015 - Current
  • Develop and execute regional marketing programs aligned with sales and marketing objectives to drive demand and pipeline growth.
  • Manage multi-channel marketing to support regional pipeline acceleration.
  • Works together with product teams to build a targeted email series for new releases, generating leads.
  • Fostered collaborative partnerships across functions and channel partners.
  • Developed and executed go-to-market strategies for new product launches in the regional market.
  • Worked with cross-functional teams to drive product positioning, messaging, and pricing strategies.
  • Work closely with the PR and communications team to drive brand awareness and thought leadership in the region.
  • Collaborated with the sales team to create sales enablement tools and training programs.
  • Measure, analyze, and report on the effectiveness of field marketing programs, identifying opportunities for continuous improvement, and increased ROI.
  • Develop and implement a budget and plans for field marketing initiatives.
  • Act as a mentor to junior team members, providing guidance on best practices in field marketing execution.

Assistant Operations Manager

EXL Services
Noida
02.2014 - 09.2015
  • Streamlined for offshore process transition, process management, client management, and process improvement
  • Service Level Agreement – SLA management with highest level quality

Market Research Analyst

Bank of America Merrill Lynch
Gurugram
04.2008 - 02.2014
  • Worked with Bank of America and Merrill Lynch clients and portfolios which included a reconciliation of the daily interest and payment transactions
  • Prepared SOPs for the process along with flow charts and process maps to ease out the management decisions

Education

Master of Business Administration - Marketing Management (Practicing)

Amity University
Noida, Uttar Pradesh
04.2025

Bachelor of Commerce -

University of Delhi
New Delhi, Delhi
08.2006

Skills

  • Marketing strategy
  • Thought leadership
  • Project management
  • Integrated marketing
  • Marketing campaigns
  • Partner marketing
  • Demand generation
  • Customer relationship management
  • Brand management
  • Sales enablement
  • Sales enablement strategies
  • Pricing analysis
  • Product launches
  • Budget management
  • Marketing automation: Eloqua, Salesforce, DCRM, Mondaycom, Certain, I-Capture
  • Cross-functional collaboration
  • Data-driven decisions
  • Data-Driven Analytics
  • Vendor relations
  • Problem-solving aptitude

Sales enablement strategies

Certification

  • Lean Six Sigma Green Belt certified
  • Certified Pricing Professional

Timeline

Senior Field Marketing Specialist

Rockwell Automation
10.2015 - Current

Assistant Operations Manager

EXL Services
02.2014 - 09.2015

Market Research Analyst

Bank of America Merrill Lynch
04.2008 - 02.2014

Master of Business Administration - Marketing Management (Practicing)

Amity University

Bachelor of Commerce -

University of Delhi

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