Vikas Singh
Sports Marketing & Consulting
Gurgaon
Summary
Strategic Sports & Entertainment Consultant with 15+ years of experience delivering high-impact advisory, growth strategy, and digital transformation in sports, media, and entertainment. Expertise in sports strategy consulting, revenue optimization, sponsorship models, and AI-driven marketing. Recognized for driving commercial growth, enhancing operational efficiency, and building strong client and stakeholder relationships.
Overview
2026
2026
years of professional experience
Work History
Director – Marketing & Tour Development
Professional Golf Tour of India (PGTI)
2016 - Current
- Defined and executed marketing & business development strategy, unlocking new revenue streams and strengthening brand equity for India’s premier professional golf tour.
- Secured marquee sponsorships and strategic partnerships, delivering sustained double-digit commercial revenue growth and expanding market reach.
- Optimized budget management and financial planning, achieving a 20% improvement in operational efficiency while ensuring fiscal stability.
- Positioned PGTI as India’s leading professional golf body, driving media visibility through Media Telecast, Strategic alliances, and Digital amplification.
- Directed cross-functional teams to deliver large-scale projects, instilling a high-performance, innovation-driven culture and Digital transformation aligning business model.
- Built and nurtured senior client, sponsor, and stakeholder relationships, ensuring alignment on business outcomes and maximizing partnership value.
General Manager
IOS Sports & Entertainment
01.2013 - 01.2016
- Directed end-to-end consulting engagements across sports and entertainment, spanning brand strategy, sponsorship models, talent management, and client advisory.
- Designed and executed growth-driven sales & marketing strategies, delivering measurable revenue uplift and enhanced brand engagement for leading sporting properties.
- Led strategic partnerships with marquee properties including the Indian Premier League, Indian Super League, Pro Kabaddi League, Formula 1, and leading golf properties, reinforcing IOS as a trusted partner in sports consulting.
- Developed long-term client strategies, consistently strengthening partnerships and exceeding expectations through innovative solutions.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
Senior Manager – Marketing
Brandeeyes
01.2012 - 01.2013
Manager - Partnerships
Aidmatrix Foundation
08.2011 - 07.2012
Client Servicing Trainee
Ogilvy & Mather
2010 - 2011
Consultant
Reebok India
2006 - 2008
Education
Advanced Business Management Program -
IIM Kozhikode
Kozhikode, India07-2025
Strategic Management -
The Wharton School
06-2021
PG Program - Digital Marketing & Communications
MICA
01.2018
MBA -
Amity University
01-2011
B.P.E - Sports & Physical Education
LNIPE
06-2006
Skills
Core Marketing & Strategy Skills
- Designed integrated marketing campaigns for sports properties, teams, and events, driving fan engagement and commercial growth
- Built and managed sports brand identities; developed guidelines and executed multi-channel positioning strategies
- Structured and activated high-value sponsorships, maximizing ROI through innovative partnership marketing
- Mapped fan journeys and implemented systems to create data-led, personalized engagement strategies
- Led digital-first initiatives, modernized marketing systems, and integrated emerging technologies to accelerate transformation
ACHIEVEMENTS & LEADERSHIP
- Drove commercial growth through innovative sponsorship models & partnerships.
- Achieved 20% cost savings by streamlining operations and resource allocation.
- Enhanced media visibility through live telecasts & strategic collaborations.
- Governing Board Member – Association of Sports Industry Professionals.
Timeline
General Manager
IOS Sports & Entertainment
01.2013 - 01.2016
Senior Manager – Marketing
Brandeeyes
01.2012 - 01.2013
Manager - Partnerships
Aidmatrix Foundation
08.2011 - 07.2012
PG Program - Digital Marketing & Communications
MICA
Director – Marketing & Tour Development
Professional Golf Tour of India (PGTI)
2016 - Current
Client Servicing Trainee
Ogilvy & Mather
2010 - 2011
Consultant
Reebok India
2006 - 2008
Advanced Business Management Program -
IIM Kozhikode
Strategic Management -
The Wharton School
MBA -
Amity University
B.P.E - Sports & Physical Education
LNIPE
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