Vikas Uniyal

• Strategizing and executing brand positioning in the digital and offline space for Shalby Group of companies
• Managing and overseeing offline and digital marketing campaigns for all the hospital units from corporate with targeted ROI
• Driving the go-to-market strategy and launch of the new verticals, specialities and hospitals.
• Identifying and empaneling Corporates/Companies at corporate and unit level for business. Ensuring regular activities at the companies for top of the mind recall.
• Managing TPAs and Insurance business, renewing contracts and negotiating rates and rate revisions.
• Managing a business of referral doctors through referral sales team and ensuring timely payouts and regular visits to those doctors.
• Working closely with consultants and unit heads towards achieving the targeted revenue after analyzing the footfall, conversion, ARPOB and ALOS data on a monthly and quarterly basis
• P&L Management tracking financial performance of the units and identifying areas for cost optimization and revenue enhancement
• Launching 360 degrees marketing campaigns for individual units aligned with their sales objectives
• Presenting monthly and quarterly reports to the chairman with revenue achievement, forecasting, data analytics, insights, and trends.
• Managing partners at group level (online aggregators) for patient acquisition, contract renewals, rate revisions and reduction in receivable cycles
• Annual media buying for ATL and BTL activities and managing a pool of vendors and agencies
• Successfully managing events like Orthotrends (7th edition), Criticon (2nd edition), and Walk of Hope (8th edition)
• Representing Shalby Ltd. at International Health Expos like Arab Health (Dubai), Oman Health (Muscat)
• Partnering with Medical Tourism facilitators and platforms and running supporting campaigns in International locations across Africa and Middle East
• Leading a team of 30 people including the 24x7 call centre from the corporate
• Managing the P&L of international OPD centres in Kenya, Uganda, Madagascar, Tanzania, and Dubai. Keeping a track of all the expenses and driving conversions.
• Identifying new territories in Africa and Middle East for OPDs. Helping consultants with license procurement at International locations for medical practice.

• Executed 360 marketing and branding campaigns to promote healthcare services offered by the group's chain of hospitals in Punjab
• Annual Media buying for all ATL and BTL marketing campaigns to drive targeted results
• Managed doctor referral business and increased the revenue of referral doctors by 20% in a year.
• Successfully managed 2 seasons of international marathon 'Dil Ki Daud' as a part of healthy heart initiative.
• Helped increase the ARPOB by 15% by focusing on high ticket procedures and critical care services in FY 22-23
• Managing TPAs, Insurance, and Corporate business, ensuring timely remittance of outstanding payments.
• Launched Rehmat IVF Centre at SPS Hospitals, Ludhiana. and streamlined the processes (operations, partner onboarding, marketing)
• Peripheral Operations of 4 MedCenters across Punjab
• P&L and Strategic Planning of the MedCenters in terms of manpower, supply chain, doctor roster

• Planning and implementing annual and quarterly marketing strategy
• Branding and Reputation building of the group in online and offline space.
• Event Management and PR in different cities of target
• Lead generation from digital platforms from domestic and international market
• Managing ATL & BTL Branding Campaigns across North India, specifically Punjab, Haryana, Himachal Pradesh, and Jammu.
• Owning the marketing ROI and P&L
• Vendor Management
• International Marketing and Medical Tourism through facilitators

• Created marketing strategies for products like OnGoBuyo, MagTrack, Bubbly, that lead to 200% growth in product sales in a mere month.
• Recommended future product lines by reviewing data and proposing changes in products.
• Supervised marketing activities of the company and clients, handling 50+ SEO, SMO projects, implementing PPC/Ad campaigns for SEM, SMM, evaluating and reporting campaigns' overall performance and ROI.
• Coordinated publicity events and promotions for internal and external audiences, travelling to networking events pan-India representing brand SoftProdigy.

• Managed content processes and 30+ SEO projects.
• Managed company’s marketing campaigns, planning budget, and keeping track of ROI.
• Branded and marketed company’s services through digital and content marketing strategies.
• Performed OFF-page optimization like directory submission, article submission, blog creation, RSS feed submission, image submission social media promotion, forum and guest blog posting and link building techniques.
• Increased Social Media presence and Marketed the services across several channels (Facebook, Twitter, LinkedIn, Google+, Pinterest, Affiliates).
• Managing a pool of writers, team leaders, and editors.

• Worked on an individual role as a content writer as well as content marketer (SEO Executive) and was responsible for my own content’s performance.
• Promoted the content for SEO purposes, created back links, and optimized Social Media Channels.
• Edited and proofread articles of the peers, managed a pool of writers being the senior one.
• Improved the company’s and client’s website from design and content perspective to bring in leads.

● Wrote articles on varied topics on a daily basis for clients promoting their brand and services

● Maintained blogs for best-selling authors as a part of ghost-writing

● Promoted the content for SEO purpose, created backlinks, and optimized social media channels