Vikas Vibhav
Senior SEO Analyst
Ghaziabad
Summary
Looking for a challenging career that demands the best of my professional ability in terms of technical and analytical skills, and helps me in broadening and enhancing my current skill set and knowledge. Digital Marketing Expertise with around 7+ years of experience in SEO, branding & business strategy across the SAAS Industry, Education & IT Sector.
Overview
7
7
years of professional experience
15
15
years of post-secondary education
3
3
Certifications
Work History
Senior SEO Analyst
Cleartax
03.2022 - Current
- Developed and executed comprehensive SEO strategies for a B2B and international B2B product website, focusing on on-page, technical, off-page, and content optimization to enhance search visibility and user experience.
- Managed editorial content placements on third-party websites, including cleartax.in, clear.in, and cleartax.com, to drive inbound traffic and brand awareness.
- Handled ASO for ClearPRO and Black App, optimizing keywords, titles, and descriptions to boost app visibility and drive more downloads.
- Collaborated with cross-functional teams, including Development, Graphics, and Content, to ensure alignment with SEO objectives and deliver high-quality, SEO-optimized assets.
- Enhanced global brand performance in organic search results through continuous monitoring, testing, and optimization of SEO initiatives.
- Worked closely with developers to implement proper 301 redirection, canonicalizations, schema markup and other technical SEO best practices to improve site performance and prevent crawl issues.
- Conducted in-depth audits of website architecture to identify and resolve crawlability and indexing issues that could impact search engine visibility.
- Collaborated with paid search teams to optimize landing pages for maximum quality score, improving overall return on ad spend.
- Optimized local search presence by claiming relevant business listings on platforms such as Google My Business, etc.
SEO Executive
ProProfs
06.2021 - 03.2022
- Led the strategic optimization of ProProfs Picreel product websites to enhance keyword targeting, URL structure, website architecture, and content for improved organic search rankings.
- Designed and implemented dynamic, data-driven SEO strategies that outperformed competitors and aligned with business objectives, driving measurable growth in organic traffic and visibility.
- Conducted comprehensive audits of websites, identifying key areas for improvement in on-page SEO, technical SEO, and user experience, ensuring long-term optimization.
- Developed and executed outreach strategies for link building and guest blogging, securing authoritative backlinks that boosted Picreel's domain authority..
- Conducted competitor analysis to identify gaps and opportunities in the market.
- Coordinated content creation that aligns with SEO goals, including blogs, product descriptions, and landing pages.
- Managed successful link-building campaigns, securing high-quality backlinks from reputable websites.
Digital Marketing Analyst
Saffron Tech Pvt Ltd
08.2019 - 02.2021
- Developed and implemented comprehensive SEO strategies for the in-house website, aligning with overall business objectives.
- Conducted regular website audits using digital marketing tools to identify and implement SEO improvements, driving organic traffic growth.
- Collaborated with content and CRM teams to align content strategy with SEO goals, resulting in enhanced online visibility.
- Monitored and quality-checked digital marketing work, ensuring adherence to SEO best practices and delivering performance reports.
- Contributed to Conversion Rate Optimization (CRO) initiatives informed by SEO insights to improve user experience and conversions.
- Analyzed user behaviors on websites using tools such as Google Analytics, providing actionable insights for improvements in user experience and site performance.
Operation Analyst
Collegedunia Web Private
02.2019 - 07.2019
- Coordinate testing and implementation for all campaigns by collaborating with clients, technical teams, Operations, Marketing and Sales as necessary.
- Contribute to the ongoing improvement of Campaigns, trafficking processes, order fulfillment, cost management, etc.
- Provide campaign performance reports and financial data to internal/external clients as required.
- Work with Management / Sales / Operations Teams to resolve creative, delivery,and inventory issues
- Generation of Leads by doing online activities like Email Campaigns, Mobile Marketing, Google Ads & Facebook Remarketing.
- Created and managed operational databases to store and track data and maintain accurate information.
Education
B-Tech - Mechanical Engineering
MGM COET
Noida 04.2001 - 08.2016
Skills
SEO Strategy Development
Keyword Research
Content Strategy
Conversion Rate Optimization
SEO Tools Proficiency
App Store Optimization
Link building strategies
Data Analysis
SERP analysis
Certification
Digital Marketing certificate course from EduPristine & Google Digital Unlocked
Timeline
Senior SEO Analyst
Cleartax
03.2022 - Current
SEO Executive
ProProfs
06.2021 - 03.2022
Digital Marketing Analyst
Saffron Tech Pvt Ltd
08.2019 - 02.2021
Operation Analyst
Collegedunia Web Private
02.2019 - 07.2019
B-Tech - Mechanical Engineering
MGM COET
04.2001 - 08.2016
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