Vikas Yadav

Leading a cross-functional Product team of 5 (2 SPA,3 PA) focusing on various projects within TEG's Market Intel and Product Intel suite, targeting the USA Medicare insurance market:

• Orchestrated product roadmapping, prioritization, and feature delivery , collaborating closely with Engineering and Tech teams.
• Facilitated customer conversations and UX discussions to gather feedback and enhance user experience across multiple projects.
• Managed both inbound and outbound roles at TEG, engaging in client interaction, stakeholder management, and sales pitches .

Benefit Simulator:

• Led development of fully automated simulator enabling payers to predict expected enrollment in real-time based on changes to insurance plan design.
• Payers observed a 10% YoY enrollment increase, attracting >60,000 new customers.

Plan Comparison Tool:

• Led development of TEG's Insurance plan comparison tool facilitating real-time comparison of more than 10,000 insurance plans.
• Features included side-by-side comparison, YoY benefit cost trend view, color coding for better visualization, plan segmentation for easier comparison, and enrollment trend visibility.
• Worked closely with Tech and Design teams to ensure intuitive design and user-friendly interface.

TPV Model Development:

• Engineered a True Plan Value (TPV) model endorsed by USA Actuaries, utilized by Top 25 USA Insurance companies for comparing health plans against competitors.

UI/UX Initiative:

• Founded UI/UX team to identify platform challenges using SCQA framework.
• Authored comprehensive rule book encompassing essential UI/UX principles inline with TEG's products, serving as guiding framework for new product/tool ideas.
• Collaborated with Engineering teams to implement UI/UX improvements across product suite.

Automation:

• Developed VBA Macro for health plan comparison, reducing task time from 10 days to 15 minutes ; subsequently integrated into plan comparison as a feature.
• Automated Post AEP analysis report, decreasing task time from 3 days to 30 minutes.
• Implemented Monthly refresh automation, reducing task time from 5 days to 1 day.

▪ Successfully managed 5 clients, achieving up to 5x incremental ROI & 20K SGD incremental revenue per month.

▪ Conducted K-means clustering to identify customer segments, designed marketing strategies, and brought back ~150 churned customers.

▪ Implemented points strategy for increased customer participation in rewards program and to bring back lapsed customers.