Accomplished management consultant adept at helping companies with their business analysis, go-to-market strategies, and research on market and competition. Hands-on leader with exceptional problem-solving, organizational, critical thinking and prioritization skills. Possessing 7 years of experience across various industries (e-learning, manufacturing, industrial goods, internet consumer companies, healthcare, green energy, etc.)
Hi, I’m
VIKAS GUPTA
Management Consulant
Summary
Overview
7
years of professional experience
6
years of post-secondary education
Skills
Business research and analysis
undefinedTimeline
Senior Management Consultant
Takshashila Consulting (ex-McKinsey employees)
08.2021 - Current
Management Consultant
Accenture Strategy & Consulting
12.2019 - 08.2021
Product Manager
Carborundum Universal Limited (Murugappa Group)
05.2018 - 11.2019
Business Analyst Intern
HT Mobile Solutions, HT Media
04.2017 - 05.2017
MICA
MBA from Marketing
06.2016 - 04.2018
Product Manager
Inzane Labs Pvt. Ltd
01.2016 - 06.2016
Product Manager
Zeus Systems Pvt. Ltd
09.2013 - 08.2015
Vidyalankar Institute Of Technology
Bachelor of Engineering
08.2009 - 05.2013
Work History
Takshashila Consulting (ex-McKinsey employees)
Senior Management Consultant
08.2021 - Current
Job overview
- Developed go-to-market strategy for entry into diagnostic healthcare sector by identifying potential gaps and analyzing competition.
- Defined project scope and timelines for developing IoMT devices/ platforms to democratize the diagnostic industry.
- Managed daily deliverables of the team and mapped to the overall scope of the project.
- Developed custom solutions based on client requirement's related to the IoT products and devices in the different sectors like Mobility (fleet management, OS), Solar, Battery charging & swapping, and strategized for manufacturing of SIP (semiconductor) and battery management system(BMS) in India
Accenture Strategy & Consulting
Management Consultant
12.2019 - 08.2021
Job overview
- Strategized and executed end-to-end change management communications campaigns, creating user personas, customer journey maps
- Coordinated with various stakeholders to successfully track and manage different programs.
- Leading a team of 4 individuals across different geographies to manage end to end client communication for a leading player in Media, Communications, and Technology industry
Carborundum Universal Limited (Murugappa Group)
Product Manager
05.2018 - 11.2019
Job overview
- Strategized a consumer centric marketing approach than a product centric marketing approach by creating the first ever brand architecture to rationalize the brands and helping build brand equity for the top 10 brands
- Re-defining the brands (positioning, brand identity, brand values, brand strategy)
- Launched brand centric campaigns on digital platforms – Example: Jawan1508 on Independence Day which resulted in sales of 3.6 million INR, CUMI Power Tools #BetterTogether
- Conceptualized the brand and go to market strategy for two new verticals: construction chemicals and auto-after market (Velcar)
- Responsible for end to end product management & marketing of a new product (Masking tapes, Pattern fiber disc)
- Executed the product launch of a new innovative product of the company through competition analysis, market & consumer research including conjoint analysis and consumer insight mining
- Planned and executed the entire marketing strategy including the price and communications through value-based pricing technique and BTL campaigns respectively
- Organized and successfully executed national sales training workshops for 100+ sales professionals handling the newly developed products
- Improved market shares of CUMI products by 20% in A-class retail outlets in Faridabad & Chandigarh by developing effective point-of-sale merchandising, in-store branding and loyalty programs for retailers (CUMI connect app)
HT Mobile Solutions, HT Media
Business Analyst Intern
04.2017 - 05.2017
Job overview
- Collaborated with various functions in HT Mobile (Media Operations, Sales, Finance) to compile and coordinate preparation of management reporting functions
- Identified and adopted best practices in reporting and analysis and implemented them to improve the efficiency of workflow
- Automated manual workflow to create efficient processes with a potential to save approximately 40 manhours per month
- Designed the MIS to also reflect the organizational goals, departmental goals and individual goals aligned between various stakeholders leading up to incentive calculations
Inzane Labs Pvt. Ltd
Product Manager
01.2016 - 06.2016
Job overview
- Developed content (including questions, practice tests and other study material) for various aptitude-based examinations and worked on improving user experience of ‘Prepathon'.
Zeus Systems Pvt. Ltd
Product Manager
09.2013 - 08.2015
Job overview
- Managed clients like Discovery Education to define product road map and create storyboards
- Worked with cross functional teams (programming, creative, QnA) to drive product initiatives and deliver experiences by prototyping and prioritizing which features to build on and which to kill
Education
MICAAhmedabad, India
MBA from Marketing
06.2016 - 04.2018
University Overview
GPA: 3.23
Vidyalankar Institute Of Technology
Bachelor of Engineering
08.2009 - 05.2013
University Overview
GPA: 61
Accomplishments
Accomplishments
- Winner, Mahindra & Mahindra, Linked MTV season 5
- Winner, Kotler’s Conundrum, IIM Ahmedabad
- Campus Winners, Mahindra War room, Season 10, Mahindra & Mahindra
- Runners-Up, Uber Marketing Case Study, Marktail, ISB
- National Finalist, Hult Prize India, Hult International business school
- Secured, 2nd position, Strategica (SIDBI Case Study), IIM Lucknow
- National Finalist, Conquestum, SP Jain
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