Vikash B

Digital & Performance Marketing – Movies and OTT

• Spearheaded marketing campaigns for over 75+ movie releases within a 9-month period, executing 2+ films weekly across digital and in-app platforms.
• Strategized, allocated budgets, and executed full-cycle marketing plans including social media, email, and in-app promotion.
• Designed and launched over 80 comprehensive marketing decks for films, events, and strategic research dissemination.
• Delivered multiple 1 million+ watch hours in a single weekend, through precision-targeted campaigns and promotional initiatives.
• Achieved 35,000+ paid subscribers acquisition over 9 months via campaign planning and execution across channels.

Social Media Management & Content Strategy

• Managed and enhanced the hygiene and performance of the SunNXT official social media pages, driving an increase in followers from 519,000 to 540,000 in 9 months.
• Created and deployed multimedia content (including image, video, motion graphics) for social, paid, and TV commercial campaigns, ensuring brand consistency and campaign effectiveness.
• Oversaw a team of editors and designers, supervising asset development, approving final cuts, and ensuring alignment with brand tone and campaign objectives.

User & Market Research

• Conducted over 120–140 qualitative user interviews to understand TV serial consumption behaviour, preferences, and the migration trend from linear TV to OTT platforms for Live TV.
• Synthesized findings into actionable insights to guide marketing and content strategy.

Product & In-App Marketing

• Led multiple in-app marketing initiatives, including HTML banners and push notifications, resulting in measurable increases in user engagement and CTRs.
• Collaborated with product and UI teams during a major brand revamp, creating a new design prototype for customer emailers, improving visual appeal and open rates.

Live TV & Regional Content Management

• Managed Live TV partnerships and programming for major channels including TV9, Public TV, and 24 News, ensuring steady user engagement and platform retention.
• Oversaw multi-language content curation and promotional planning, ensuring regional resonance and reach.

Engagement Innovation & Events

• Conceptualized and executed a WhatsApp-based music competition for children, increasing user participation and driving engagement among regional audiences.

Supervised multiple on-site and off-site marketing shoots to produce high-quality promotional assets.

• Content Strategy & Development
• Developed a comprehensive content strategy for the fiscal year 2023–24, leveraging trends and insights to explore new platforms and formats.
• Developed a learning center scale-up strategy for maximising organic traffic.
• Pioneered and established content outline for launching of HDFC Bank's investment app SmartWealth Product – Articles and Videos.
• Worked on articles and product content for the XPRESS Way campaign.
• Worked on revamping and rebranding HDFC’s Home Loan content assets into HDFC Bank’s content.

Execution & Performance

• Published 10+ articles, with over 40 additional articles in progress, resulting in 8.4% growth in traffic.
• Conducted a thorough content audit on product pages to improve quality, relevance, and user experience.
• Developed and audited product page content for the PWS project – HDFC Bank’s website revamp.

Campaign & Microsite Content

• Worked on the content for 4 microsite pages for the Festive Treats campaigns.

Managed, executed, and posted 7 videos on Instagram on HDFC Bank’s digital influencer IP – FJ Moneysha.

Script Consulting & Story Development

• Script Consultant to Director Manoj Ram for the feature film Nodiyil Nokka – Key responsibilities included story construction and narrative audit, collaborating closely on screenplay refinement.
• Translated multiple film scripts and stories from English to Tamil and vice versa for prominent Kollywood directors, ensuring cultural and emotional fidelity in adaptation.

Editing, Subtitling & Translation

• Edited and formatted over 100 chapters for the audiobook version of Ponniyin Selvan, ensuring narrative clarity and fidelity to the original text.
• Subtitling Editor for Shmoop Inc. – Operated computerized captioning systems and created accurate subtitles for a series of educational videos targeted at US-based learners.

Media & Broadcasting

• Served as a Contract Radio Jockey/English Announcer at All India Radio (FM Gold & FM Rainbow) – Hosted and curated English-language programs, engaging diverse audience demographics with music and cultural content.

Content & Creative Pitching

Curated multiple client pitches for OTT platforms, including original show ideas, story arcs, and content strategies, tailored to align with platform-specific genres and audience personas.

Platform & Campaign Innovation

• Beta-tested Facebook's application as part of the pre-launch team in South India, providing feedback on UI/UX and content behavior to optimize regional performance.
• Served as Social Media and Content Developer for VIU, a major OTT platform – led campaign planning, content creation, and rollout strategies to grow user engagement and drive viewership.

Film & Digital Content Strategy

• Functioned as Concept and Content Strategist for high-visibility Kollywood movies and web series, driving storytelling alignment, digital tonality, and marketing hooks across platforms.
• Curated and executed celebrity interview campaigns and event-driven content as part of integrated movie marketing efforts, ensuring media alignment and sustained user interest.

Research, Pitches & Executive Communication

• Created and presented client pitches, strategic research documents, and high-stakes executive presentations to OTT platforms and entertainment clients, supporting sales and marketing goals with insights-led storytelling.