Summary
Overview
Work History
Education
Skills
Profile Snapshot
Participations
Working Areas
Career Scan
Attainments
Key Academic Projects Executed
Academia
Personal Information
Timeline
Generic

VIKASH BABU

Business Manager- Sales & Strategy

Summary

Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance of the business & organization. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Willingness to take on added responsibilities to meet team goals. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Experienced with managing complex business along with establishing the business from foundation till strong contributor for division with double digit growth YOY . Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.

Overview

16
16
years of professional experience

Work History

Senior Territory Executive

Thermo Fisher Scientific
10.2007 - 12.2009
  • Maintained up-to-date knowledge of competitors'' offerings within the region, enabling proactive adjustments in positioning and strategic planning. Analyzed regional market trends, refining customer targeting strategies for improved results.
  • Streamlined internal processes for enhanced efficiency in managing the territory''s day-to-day operations.
  • Conducted informative product presentations to potential customers, resulting in increased leads and conversions.

Business Manager (Head)-Balance & Moisture

Mettler Toledo India Private Ltd
01.2022 - Current
  • Setting up the Business Operations process for Tele sales, Pharma Accounts & Indirect Business, Team management, setting up Instruments Business (Sales-Products, Spares Consumables & Services).
  • Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution
  • Successfully managed organizational change initiatives, minimizing disruptions to daily operations while achieving desired outcomes.
  • Championed diversity and inclusion initiatives within the workplace, promoting a supportive environment that fosters collaboration among employees from various backgrounds.
  • Optimized resource allocation by closely monitoring project progress and adjusting priorities as needed.
  • Anticipated financial impact from operational issues and worked with leadership to develop solutions.
  • Managed purchasing, sales, marketing and customer account operations efficiently.

Business Leader- Channel Sales

Mettler Toledo India Pvt. Ltd
08.2014 - 09.2018
  • Handled 4 different Business Verticals through VAR's
  • Boosted company revenue with the development of comprehensive sales plans and marketing initiatives.
  • Transformed underperforming departments into top performers by introducing best practices in process improvement, change management, and team building efforts.
  • Drove organizational growth by identifying new market opportunities and forging strategic partnerships.
  • Demonstrated knowledge of company mission and goals and mentored employees in reaching objectives aligned with company core values.

Head( Indirect Business)- Channel Operations(Lab)

Mettler Toledo India Private Ltd
10.2019 - 12.2021
  • Managing Indirect Business for Lab Division
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Gained strong leadership skills by managing projects from start to finish.
  • Demonstrated a high level of initiative and creativity while tackling difficult tasks.
  • Demonstrated leadership skills in managing projects from concept to completion.
  • Delivered services to customer locations within specific timeframes.

National Sales Manager(Head)- Sales & Service-Instruments

VWR-Part of Avantor Performance Materials India Limited
10.2018 - 10.2019
  • Setup new business and multifold business revenue with highest growing Business unit in a year . Shown the path to the organization into Instrument sales with recurring service revenue.
  • Established a high-performance culture by setting clear expectations, providing ongoing feedback, and rewarding top performers.
  • Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings. Delivered comprehensive sales presentations, showcasing the company''s products and services to secure new business contracts.
  • Coordinated cross-functional teams for product launches, ensuring timely delivery and market penetration.

Portfolio Manager-Consumables, PL Product, SMF, 3 P Products, Chemicals & Reagent & Target Market

Thermo Fisher Scientific
04.2013 - 08.2014
  • Maintaining Supplier Relation
  • Implemented robust compliance measures to adhere to regulatory requirements while managing client assets effectively.
  • Cultivated a strong network of industry experts to gather insights on emerging trends and potential investment opportunities.
  • Enhanced portfolio performance by implementing effective investment strategies and risk management techniques.
  • Collaborated with analysts to identify promising investment opportunities, maximizing portfolio growth.
  • Mentored junior team members, sharing knowledge on portfolio management techniques and fostering professional development.

Product Management Specialist-Chemicals & Reagent

Thermo Fisher Scientific
01.2010 - 09.2012
  • Spearheading entire gamut of Global chemicals marketing functions in the company.Streamlined product development processes for faster time-to-market and increased customer satisfaction.
  • Championed agile methodologies for efficient project management and accelerated product delivery.Mentored junior team members, sharing expertise to enhance overall productivity and performance levels in the department.
  • Enhanced product performance by conducting thorough market research and competitor analysis.
  • Effectively managed budgets throughout all phases of product development, ensuring resources were allocated efficiently towards achieving desired outcomes.

Education

PGDSCM - Post Graduate Diploma in Supply Chain Management

Indian Institute of Logistics
Chennai
04.2001 -

MBA - Sales & Marketing

Jiwaji University
Gwalior
04.2001 -

Bachelor of Science - Chemistry Hons

Patna University
Patna
04.2001 -

Skills

    Strategic Planning & Positioning & Target Market Segmentation,Key Account Strategies for Special Segment market

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Profile Snapshot

  • Over 17 years of career track of Manging and driving team for business growth, key account management ,developing business verticals for the organization, making Strategies , delivering revenues & profits(P&L) for the organization & business unit, Customer Sales & Service Handling, Marketing Strategies, Product planning and management .
  • Presently associated with Mettler Toledo India Private Ltd, As Business Manager (Head)-Balance & Moisture, Highest Revenue & profit Contributor SBU Setting up the Business Operations process for Tele sales, Direct, Indirect (Channel) Business & Emerging market with focus segmentation and strategic working approach.
  • Experience with setting up Instruments Business (Sales-Products, Spares Consumables & Services). Proficient in Managing Complex businesses.
  • Managing and achieving country target with monthly and quarterly control over regional targets.
  • Implementing the New Marketing Initiative for Building Brands in front of customer by effective utilization of the all Sales Channel , ability to relate to people at any level of business and management.

Participations

  • Part of Process Improvement to Increase sales Productivity by aligning responsible support function and department.
  • Certified member of Avantor Business Systems, for Business process improvement and excellence towards customer satisfaction,2018
  • Certified Member of License to Manage/Partner (LTP) 2017, conducted in Bangkok & Kualalampur for Mettler Toledo India Pvt. Ltd. Leadership skills development & management Programme.
  • Part of Management Skills training (MST) programme launched by Mettler Toledo for Emerging Leaders,2016.
  • Conducted the Successful All India Partner's Meet for Mettler Toledo India Pvt. Ltd.
  • Trained member of SAP implementation (MDM) of Thermo Fisher scientific India-Research & Safety Market Division 2012-14.
  • Certified Member of PPI projects of Thermo Fisher Scientific, India
  • Inventory Control of Indigenous Brand chemicals
  • Revival of Glassware Business
  • Supply chain and Process improvement for Qualigens Chemicals (ThermoFisher Scientific).
  • Participated in National Seminar on “Recent trends in R & D, Quality control & Marketing in Pharmaceuticals & Fine Chemical Industries”.
  • Trained by Achieve Global Team for “Advanced Sales Winning Strategies” in 2009.
  • Participated in different national level Expo & Seminars. E.g. Lab Expo,CpHI,Pharmapac,IIJS,etc.
  • Arranged Supplier managed Training Programme for Sales & Service Team.

Working Areas

  • Managing Sales revenue for the country
  • Direct responsibility of P&L (Revenue & Margin) goal for Instrument Business SBU-B&M
  • Managing a team of 11 Sales & Service Person Across India
  • Coaching and Training to the team.
  • KAM,Dealers/Channel Partners Relationship
  • Strategy & Planning for growth of Product in Market Via All Sales channels.
  • Planning & Strategy to compete with Competitors'.
  • Maintain Strong Relations with Customers, Channel Partners & Team.
  • Planning to improve company profile & business productivity.
  • Updating self and customer in the new technologies invented.
  • Negotiation and Soft Skills training to the team for Proper handling of customers & Channel Business.
  • Accountable for Projects and Global account business and corporate relationship.
  • Collaborative working within( Finance, Supply chain, Logistics and warehousing, cross divisional team ,etc) and outside organization( Dealers, Key accounts, etc)

Career Scan

  • Mettler Toledo India Private Ltd., Business Manager (Head) – SBU Balance & Moisture, Lab, 01/2022, Present, Managing Complete Business of SBU-B&M through 3 Different Sales Channel Verticals, Responsible for Balance & Moisture SBU through Direct, Tele Sales & Channel Partners and the major project along with key account, Managing Team of 32 Sales & Service person., Making Business Plan and sales process effectiveness., Responsible for P&L for SBU-B&M Business verticals., Improve revenue, Profitability, Business productivity., Negotiation and Soft Skill training to team for strong customers and channel partners handling., Accountable for Projects, Global Key accounts, Local Key accounts and Product mix sales promotion., Major Regional Responsibilities: India & Bangladesh
  • Mettler Toledo India Private Ltd, Head( Indirect Business)- Channel Operations(Lab), 10/2019, 12/2021, Managing Indirect Business for Lab Division, Responsible for 7 Business/Product Verticals sales through Channel Partners and the major project along with key account, Managing Team of 10 Sales & Service person., Making Business Plan and sales process effectiveness., Responsible for P&L for Indirect Business verticals., Improve revenue, Profitability, Business productivity., Negotiation and Soft Skill training to team for strong customers and channel partners handling., Accountable for Projects, Global Key accounts, Local Key accounts and Product mix sales promotion., Major Regional Responsibilities: India & Bangladesh
  • VWR-Part of Avantor Performance Materials India Limited, National Sales Manager(Head)- Sales & Service-Instruments, 10/2018, 10/2019, Sales Revenue & PL Target managed with 6X Sales Increase YOY and 20% Margin increase YOY, Managed Global Account with making sales profitable and sustainable., Created New Team and Business Vertical with Sales into multiple fold in 1st year ., Responsible for Instruments Sales & Service, Managed Team of 10 Sales & Service person., Making Business Plan and sales process effectiveness., Responsible for P&L and Sales Growth Driver, Maintaining Supplier relationship and joint strategy making for GTM and growth plan., Major Regional Responsibilities: India, Bangladesh, Nepal & Projects 9 Global Accounts.
  • Mettler Toledo India Pvt. Ltd, Business Leader- Channel Sales, 08/2014, 09/2018, Handled 4 different Business Verticals through VAR's., YOY double digit growth since 2014 till 2018., Profitability and business contribution improved from 9% to 23% in Lab Div., Spearheading entire gamut of Analytical instruments sales & marketing functions in the company., Marketing planning & analysing the potential VAR & target customers for Pharma, Chemicals, Polymers, F&B, Steel, Academia, etc, Handling a team of 8 Channel Sales Person across India, Ensure the fulfilments of assigned Targets and adherence of Company policies by VAR's & Channel managers., Making new strategies and coaching to the team., Pricing Strategy, Planning & Negotiation., Responsible for P&L for the Indirect Business., Major Regional Responsibilities: India
  • Thermo Fisher Scientific, Portfolio Manager-Consumables, PL Product, SMF, 3 P Products, Chemicals & Reagent & Target Market, 04/2013, 08/2014, Maintaining Supplier Relation, New Product Planning and Target Market Penetration Strategy, Spearheading entire gamut of Global chemicals marketing functions in the company., Marketing planning & analyzing the potential & target customers for Pharma & Food & Beverages Segment, Training to Sales team., Pricing Strategy, Planning & Negotiation., Proficiency in Making strategies for target market segmentation, New Product Development, Deriving Specification for specific product with Pricing-Strategy, Supplier Management, Negotiation, Product Positioning, Planning, executing sales strategies for accelerating revenue base., Attained proficiency in conducting Marketing activities, Conducting opportunity analysis by keeping abreast of market trends and competitor moves to achieve market-share metrics by product market planning., Establishing relationship with suppliers & customers for a high satisfaction index., Major Regional Responsibilities: India & SAARC Region (Bangladesh, Bhutan, Nepal)
  • Thermo Fisher Scientific, Product Management Specialist-Chemicals & Reagent, 01/2010, 09/2012, Spearheading entire gamut of Global chemicals marketing functions in the company., Marketing planning & analyzing the potential & target customers for Global Chemicals (Qualigens, ACROS Organics, Maybridge, Fisher Chemical)., Training to Sales team., Pricing Strategy, Planning & Negotiation., Major Regional Responsibilities: India & SAARC Region (Bangladesh, Bhutan, Nepal)
  • Thermo Fisher Scientific, Senior Territory Executive, 10/2007, 12/2009, Spearheading entire gamut of Chemical & Allied sales and marketing functions in the company., Conducting extensive market research and analyzing the potential & target customers for Qualigens Range of Chemicals, Specialty Chemicals (ACROS Organics, Maybridge, Fisher Bioreagents, etc.).
  • GlaxoSmithKline, Sales Executive, 09/2006, 09/2007, Administering entire sales and marketing functions in the company for Part of M.P. & Part of U.P.

Attainments

  • Received Customer Centricity Recognition Award for 15 Mn INR Order & Execution from two Accounts twice in year
  • YOY Growth with 6X in Instruments Business w.r.t 2019 vs 2018 E&I Business Revenue has been achieved within H1,2019.
  • 3 Global account contract has been awarded to VWR for India business.
  • Received award for Best Business Manager for the Year2022,2021,2017 & 2015.
  • Winner of Portfolio Manager Award for the year 2012
  • Adjudged as Performer of the company, for achieving 100% target for 2008 & 2009.
  • Registered 100% monthly target for 2008 & 2009.

Key Academic Projects Executed

  • Finding the Market Share of Anti-T.B. Drugs.
  • Assessing the Market Share & Potential of “Medchem International”.
  • Understanding Market Segmentation of “Dettol & Savlon”.
  • Developing Distribution Channel of “Cadbury India Ltd.”

Academia

Confederation of Indian Industry (CII), Institute of Logistics, Chennai, 2010, 75%, Chemical Sales & Marketing Management, Jiwaji University, Gwalior, M.P, 2006, 72%, B.Sc., Chemistry Honours, Patna University, Patna, Bihar, 2003, 62.25%, 1999, 80%, 1997, 71%

Personal Information

  • Passport Number: R4983503
  • Date of Birth: 03/01/83

Timeline

Business Manager (Head)-Balance & Moisture

Mettler Toledo India Private Ltd
01.2022 - Current

Head( Indirect Business)- Channel Operations(Lab)

Mettler Toledo India Private Ltd
10.2019 - 12.2021

National Sales Manager(Head)- Sales & Service-Instruments

VWR-Part of Avantor Performance Materials India Limited
10.2018 - 10.2019

Business Leader- Channel Sales

Mettler Toledo India Pvt. Ltd
08.2014 - 09.2018

Portfolio Manager-Consumables, PL Product, SMF, 3 P Products, Chemicals & Reagent & Target Market

Thermo Fisher Scientific
04.2013 - 08.2014

Product Management Specialist-Chemicals & Reagent

Thermo Fisher Scientific
01.2010 - 09.2012

Senior Territory Executive

Thermo Fisher Scientific
10.2007 - 12.2009

PGDSCM - Post Graduate Diploma in Supply Chain Management

Indian Institute of Logistics
04.2001 -

MBA - Sales & Marketing

Jiwaji University
04.2001 -

Bachelor of Science - Chemistry Hons

Patna University
04.2001 -
VIKASH BABUBusiness Manager- Sales & Strategy