Vikash Bhagat
Nagpur
Summary
Experienced Performance Marketer with 9+ years of expertise managing advertising budgets totaling ₹65 crore, achieving consistent 5-6X ROAS. Successfully delivered over 30,000 qualified leads across diverse industries, including Travel, Real Estate, Education, and E-commerce, specializing in Fashion, Pets, and Homecare. Collaborated with clients in the USA, India, UK, and UAE, excelling in campaign optimization, performance analysis, and data-driven growth strategies. Proven ability to lead teams in executing impactful, data-driven marketing initiatives that deliver measurable results and drive business growth.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Performance Marketing Lead
Nomad Credit
Remote
02.2025 - Current
- Develop, execute, and continuously optimize performance marketing campaigns across Google Ads, Facebook/Instagram, LinkedIn, and Native channels.
- Collaborate with the CEO to map the full funnel, align marketing with revenue goals, conduct weekly performance reviews, and refine strategies to improve lead quality and sales outcomes.
- Conduct deep keyword, competitor, and audience research to identify high-intent opportunities, structure campaigns, and scale via remarketing and lookalike audiences.
- Create high-converting ad copies, creatives, and landing page recommendations, and run structured A/B tests to improve CTR, CVR, and overall performance.
- Track and report key KPIs including ROAS, CTR, CPC, CPL, CPA, CVR, and lead-to-sale metrics, delivering actionable insights through weekly/monthly dashboards.
- Implement advanced conversion tracking and attribution using GTM, pixels, Conversion API, and event-based tracking to improve measurement accuracy and optimization.
- Manage and forecast monthly PPC budgets of up to $80,000, ensuring efficient allocation, and performance-driven scaling.
- Leverage AI tools for analytics, script writing, video/ad ideas, and AI avatar-based creatives to scale content production and testing.
Digital Marketing Specialist
Orion Digital
Pune
12.2023 - 11.2024
- Develop, execute, and optimize performance marketing campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads.
- Collaborate with clients to understand requirements, conduct weekly performance reviews, and refine marketing strategies.
- Conduct in-depth keyword and audience research to identify high-value opportunities for campaign targeting.
- Craft compelling ad creatives and implement A/B testing to enhance engagement and conversion rates.
- Monitor bidding strategies and adjust in real-time to maximize ROI and achieve campaign goals.
- Track performance metrics such as ROAS, CTR, and CPA, and generate detailed reports with actionable insights.
- Implement advanced conversion tracking using GTM methods and continuously optimize for improved lead quality and sales performance.
- Manage large-scale PPC budgets effectively, ensuring efficient allocation and conducting budget forecasts.
Performance Marketing Head
Catalyst Bharat Venture
Mumbai
12.2020 - 12.2023
- Developed and executed comprehensive digital marketing strategies for e-commerce clients to boost brand visibility, drive website traffic, and generate leads, achieving a 30% increase in conversion rates.
- Delivered presentations and training sessions on digital marketing strategies and campaign performance to client teams.
- Successfully managed 5+ e-commerce clients across industries like Fashion, Pets, Electronics, and Home, overseeing campaign planning, execution, and creative team coordination.
- Designed and implemented tailored online marketing campaigns, generating a 6-7X ROAS while managing budgets of ₹50 Lakh per month.
- Managed and optimized Google Ads (Youtube & Shopping) and Facebook Ads campaigns, achieving a 25% reduction in cost per acquisition (CPA) while maintaining consistent growth in conversions.
- Monitored campaign performance, tracked key metrics, and provided detailed reports with actionable insights to clients and stakeholders.
- Implemented tracking solutions using Google Tag Manager and Google Analytics to measure campaign performance and derive data-driven optimization strategies.
Sr. Digital Marketing Specialist
Picker Online
Nagpur
09.2017 - 12.2020
- Led a team to develop and execute digital marketing strategies for clients across industries such as Software, Real Estate, Education, SAP services, and Solar industries.
- Oversaw end-to-end digital campaigns, including content creation, SEO (on-page and off-page), PPC, social media, and email marketing, ensuring timely delivery and quality.
- Successfully ranked 100+ keywords on search engines through strategic SEO efforts, boosting organic visibility and website traffic.
- Managed PPC campaigns for the company and clients, optimizing performance to achieve high ROI and measurable business results.
- Monitored campaign performance using tools like Google Analytics and SEMrush, providing actionable insights and recommendations for optimization.
- Increased social media engagement and follower growth by implementing effective content strategies and performance analysis.
SEO / PPC Analyst
Aditya Infotech Ltd
Nagpur Area
05.2016 - 07.2017
- Developed and executed SEO, PPC, and lead generation strategies to enhance brand visibility and generate high-value leads for clients in the Education and Study Abroad sectors.
- Increased client acquisition by optimizing keywords, improving website rankings, and driving targeted traffic to boost conversions for high-paying clients.
- Managed and optimized PPC campaigns on platforms like Google Ads and Facebook Ads, consistently achieving strong ROI and reducing cost per lead.
- Conducted detailed competitor and market analysis, utilizing insights to create tailored SEO strategies and improve organic search rankings.
- Collaborated with content and creative teams to craft compelling ad copy, blog posts, and landing pages that aligned with brand identity and engaged target audiences.
- Implemented conversion optimization techniques across campaigns, improving lead quality and enhancing client conversion rates for education and study abroad businesses.
Education
Bachelor Of Engineering - Information Technology
Nagpur University
Nagpur12.2015
Diploma - Information Technology
Nagpur Polytechnic
Nagpur11.2012
Skills
- Meta and Bing ads management
- Google Ads and Shopping ads
- Native and YouTube ads
- Lead generation and CRM
- Business insights and analytics
- Social media management
- Search engine optimization
- Media planning and funnels setup
- Team management and collaboration
- Canva and InVideo proficiency
- Google Tag Manager expertise
- Microsoft Clarity
- PPC campaign management
Certification
- Google Adwords Fundamental, 02/01/20
- Google Analytics, 02/01/20
- Google Shopping ads, 10/01/18
- Facebook Blueprint Certified, 10/01/18
Languages
- English
- Marathi
- Hindi
Timeline
Performance Marketing Lead
Nomad Credit
02.2025 - Current
Digital Marketing Specialist
Orion Digital
12.2023 - 11.2024
Performance Marketing Head
Catalyst Bharat Venture
12.2020 - 12.2023
Sr. Digital Marketing Specialist
Picker Online
09.2017 - 12.2020
SEO / PPC Analyst
Aditya Infotech Ltd
05.2016 - 07.2017
Bachelor Of Engineering - Information Technology
Nagpur University
Diploma - Information Technology
Nagpur Polytechnic