Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
References
Timeline
Generic

Vikash Lakhera

Gurgaon

Summary

Aspiring & Budding media planner with a strong foundation in both biddable and non-biddable media. Proficient in Strategizing media plans, and programmatic advertising. Experienced in traditional advertising principles, strategies, and best practices. Skilled in utilizing various tools to plan, track, and report on the effectiveness of media strategies. Demonstrated ability to exceed campaign targets, delivering measurable results for clients like Netflix.

Overview

1
1
year of professional experience
1
1
Certification

Work History

Media Planning Executive

Group M Media
Gurgaon
07.2023 - Current
  • Driving Nexus Initiative to re-invent campaign performance, formulating robust media plans and activating relevant ad solutions to deliver incremental growth for our agencies/clients.
  • Exceeded planned delivery by strategizing a campaign for Netflix, achieving a 12% increase in impressions and reach.
  • Formulating media planning frameworks, Streamlining Workflow, and creating process documents for agencies.
  • Working and coordinating with cross-functional teams to device integrated media plans, manage campaigns across multiple channels and deliver on marketing
  • Driving media Planning initiatives for Group-M Agencies across verticals like E-Comm, Auto, BFSI etc and managing campaigns to ensure smooth execution, performance and timely reporting.
  • Obtain data from key partners to check competition landscape. Analyses that data, devise plans to accommodate best in-class media channels to meet KPIs and assist brand growth. Use tools like Similar web, comscore etc for the same.
  • Lead media planning for Various clients - Worked with media and brand teams closely to device and present media strategies for all key brands like PRI, Nippon Paints, Netflix and many more.
  • Ensured smooth campaign execution and create post campaign analysis and made necessary recommendations based on learnings.

Executive Trainee

Group M Media
Gurgaon
04.2023 - 06.2024
  • Gained expertise in both biddable and non-biddable media.
  • Acquired knowledge in SEM, paid social media, programmatic, and non-biddable media.
  • Completed thorough coursework on traditional advertising principles, strategies, and best practices.
  • Learned to use various tools for planning, tracking the effectiveness of strategies, and reporting.

Education

Certification - Digital Marketing

Kraftshala Marketing Launchpad
Online
11-2022

BBA - Marketing

St Aloysius College, RDVV University
Jabalpur
04-2021

High School Diploma -

DAV Public School
Kuteshwar
05-2018

Skills

  • Media planning & Strategy
  • Reporting & Analysis
  • Performance Assessments
  • Lead Development
  • Strategic Thinking
  • Campaign management

Certification

  • Linked in Certification
  • DV 360 Certification
  • Group M in house Training certification
  • Meta Professional media buying Certification

Languages

Hindi
First Language
English
Intermediate (B1)
B1

References

References available upon request.

Timeline

Media Planning Executive

Group M Media
07.2023 - Current

Executive Trainee

Group M Media
04.2023 - 06.2024

Certification - Digital Marketing

Kraftshala Marketing Launchpad

BBA - Marketing

St Aloysius College, RDVV University

High School Diploma -

DAV Public School

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