VIKASH PANDEY

• Grew Internet , ecom, Gaming, D2C & Fintec Performance vertical which has contributed 80% of Total revenue.
• Grow LCS , MCS & Agency Business.
• Prepared Strategy approach for Performance clients for pitching & solution. Working with Ops team to educate them about client requirement with approach to manage expectation.
• Lead Team to achieve revenue goal.
• Develop & execute strategic plans to achieve sales target & expand brand presence in India Market
• Responsible for New Business and maintaining strong customer relations
• Align Global clients with regional team to grow revenue.
• Grow Agency Business in India & engage with top leaderships.
• Manage & grow partner revenue
• Engage agency & sign Annual deals

Strategic Deals :

Closed Local JBPs with Top Performance brands : Amazon, Myntra, Flipkart, Hotstar, APV, Nykka, Zomato, Dream11, Gamex24x7 & Swiggy which contributed 40% of Total revenue

Long term deals, Strategic & creative support to 50+ MCS performance clients which contributed 40% of revenue :

D2C : Bolt, Neemans, Ketch, Boat, Lenskart, Caratlane, Giva etc

Internet : Shadi.com, Bumble, Spotify, Tinder, Hunch, Zee5 etc

Gaming : Winzo, MPL, Junglee Games etc

Fintech/Banking : Kotak811, Groww, Upstox, Angel Broking etc

• Established Agency Business for TikTok and grew it 300% QOQ.
• 70% of agency Business was Performance revenue which were combination of App Install, Lead Gen, Site visit, Bounce rate.
• Engage client & agency to sign Annual deals
• Develop & execute strategic plans to achieve sales target & expand brand presence in India Market
• Joined business development meetings and supported market outreach plans to improve business development.
• Led team to meet 300% of performance goals.
• Aligning Local JBPs with clients.

• Ad-Sales for Performance campaigns as well as programmatic demands in the market though Avazu DSP platform
• Lead team of 18 people to achieve revenue goal.
• Develop client Base across India – Performance & Branding both where 90% of revenue was from Performance with App Install objective from Internet, edutech, ecom & Gaming vertical.
• Responsible for New Business and Account Management
• Generate revenue by successfully initiating contact with potential customers, forecast & formulate business and market needs, and implement sales strategy, achieving sales targets with customer satisfaction
• Deal with media agencies as well as direct clients; Ensure detailed Client Profile Research, Client Servicing, Rigorous and timely follow-ups along with after sales support.

• Grow revenues for the Vserv Video/ Audience/ ROI/ Mobile and Branding solutions to the clients across categories in west Region
• Responsible for New Business and Account Management.
• Maintained long-term relationships with high net-worth clients.
• Look after the west region for Video and branding solutions – FMCG, Non FMCG/ Banking / Entertainment, and International. Responsible for New Business as well as Account Management.
• Responsible for driving revenue from agency business across west for Video & Brand Solution

• Grow revenues for the Programmatic, Ad exchange and Branding solutions to the clients across categories in APAC & Europe region
• Responsible for Programmatic & Ad exchange campaign setup & delivery
• Responsible for day to day client interaction to grow revenue
• Managing team.

• Handled sales and Marketing for Android & iOS Games
• Managed Marketing for Games.