Vikash Singh
E-commerce Manager
New Delhi
Summary
Results-driven e-commerce strategist with over 10 years of experience in business development, PPC, and merchandising. Proven success at Bioworld and Amazon, achieving significant business growth, timely deliverables, and surpassing client expectations. Strong project management and client relationship skills complement a deep understanding of market trends and operational policies. Specialized in market analysis, digital advertising campaigns, and brand management to drive e-commerce success.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Manager
Bioworld Merchandising
New Delhi
02.2024 - Current
- Led and delivered the end-to-end transition of business processes, ensuring adherence to timelines, budget, and delivery expectations, while mitigating project risks.
- Oversaw the coordination of projects, including solution design, conceptualization of the transition road map, and implementation of change management strategies.
- Devised a transition strategy and approach to ensure smooth project delivery and stakeholder satisfaction.
- Assessed project movement, progress, delays, issues, and risks in relation to cost and expenses, implementing service standards, and operational policies for business excellence.
- Reviewed merchandise samples and concept designs to meet brand requirements within 1 to 2 business days, ensuring timely processing.
- Developed, maintained, and reviewed dashboards, project progress, and reporting in alignment with transition methodology standards, business needs, and organizational requirements.
- Conducted comprehensive market research and analysis to identify emerging trends, the competitive landscape, and customer preferences, providing actionable plans to senior management.
- Coordinated with the overseas team on tasks, and kept manuals up to date, ensuring accurate documentation of processes and procedures.
- Collaborated cross-functionally with production, sales, design, and operations to ensure the timely shipment of orders to retailers.
- Coordinated with the design team on brand guidelines, managed creative timelines, and initiated project requests and packaging requirements.
- Liaised with the production team to ensure adherence to packaging, copyright, and legal requirements.
Strategic Account Manager
Amazon
02.2019 - 02.2024
- Creating a joint business plan with sellers to analyze relevant data, provide business insights, conduct a deep dive analysis, and present data trends on the sellers' current business and future opportunities.
- Publish recommendations and action plans based on data.
- Provided exemplary levels of service to clients, maintaining and improving relationships for discussing business opportunities, and frequently visited customers to maintain positive and productive relationships.
- Replicating the seller inventory across different clusters and fulfillment centers across India to ensure the products are available within 1-2 day delivery, negotiating better pricing, ensuring inventory readiness, providing suggestions regarding new product launches, and offering deals and coupons.
- Partner with various internal stakeholders to unblock seller needs, to fast-track processes.
- Managed the end-to-end process of onboarding new clients.
Deputy Manager-Marketing Incharge
Aakash Educational Services Ltd.
05.2016 - 12.2018
- Counseling the parent and student for admission.
- Creating campaigns, promotional activities, and client acquisition.
- Handling a team of 7 to 9 members.
- Ensuring that the Team Target, Individual Target, and Branch Target are achieved.
- Client servicing, client retaining, and generating revenue for the branch by upselling various products consistently.
- Implementing result-oriented selling strategies and plans to achieve sales targets, and ensure profitability for the clients, as well as for our organization.
- Taking the responsibility of training and motivating the team members consistently.
- Ensuring each and every one in the team has to earn an incentive on the weekend.
- Taking initiatives and sorting out when the team members are facing problems.
Assistant Manager
IndiaMART
05.2014 - 09.2015
- My roles and responsibilities were to accelerate business growth from over 120 clients and consistently achieve P0 goals by managing relationships with key stakeholders, developing customized strategies, and scaling out India Mart best practices.
- Servicing the existing clients and achieving monthly, quarterly, and annual sales targets by generating revenue from existing paid members.
- Per client revenue optimization.
- Successfully built and maintained long-lasting client relationships through proactive communication, and dealt with all matters efficiently.
- Collaborated with different departments to build strategies that ensured the whole company satisfied clients.
Intern
Tata Motors
12.2012 - 02.2013
- A market research and competition analysis of ICV/LCV vehicles market in Tata Motors (West Bengal).
- A market research study was conducted in several rural and urban areas of West Bengal through the questionnaire method.
- The study was to analyze the competition of TATA MOTORS with other companies in the market, such as EICHER, ASHOK LEYLAND, MAHINDRA, and so on.
- This data analysis helped the organization frame effective marketing strategies.
Education
MBA/PGDM -
PESIT
01.2013
B.Com -
Patna University
01.2010
12th - English
CBSE
01.2007
10th - English
CBSE
01.2005
Skills
- Ecommerce Development
- Communication Skills
- Analytical Skills
- Negotiation
- Data Analysis
- Business Analysis
- Business Development Management
- Brand management
- Customer Relationship
- Business Strategy
- Merchandising
- PPC
- Vendor management
- Time management
- Risk management
- Budget control
- Competitor research
Certification
EXCEL & SPSS
Hobbies and Interests
- Playing Cricket
- Watching Movies
- Travelling
Projects
6 Months, Driving STEP Project for 1800 sellers with UAM team to improve the seller tier internally by tracking and monitoring sales number, late shipment rate, customer return, regional in stock % and out of stock metrics and working closely with the STEP project team to improve increase the seller success.
Languages
- English
- Hindi
Internship
3 Months, Tata Motors, A market research and competition analysis of icv/lcv Vehicles market in TATA MOTORS (West Bengal).
Accomplishments
- Built and nurtured key client relationships to grow profit for Head Brands like Red Tape growing 250% yoy and Private shoes brands like (Neemans, Solethreads, Birde, Layasa & Bersache) Birde has come under top 25 Brand after growing 415% yoy (24th Brand), Layasa has come under top 20 Brand after growing 304% yoy (20th Brand). Bersache has come under top 30 brand after growing 500% yoy (27th Brand). • Got RNR award in the month of January 2023 for Freedom Day sale 2023. Awarded as GEM AWARD for outstanding performance even after the covid situation in First Quarter – 2020 in Amazon India. • Awarded as TOP EXECUTIVE 2018 for Outstanding performance in April 2018, received BUSNESS AWARD 2017 for Business Achievement & growth for the year 2017, received BUSINESS AWARD 2016 & AAKASH GAURAV AWARD 2016 & for Business Achievement & growth for the financial 2016 in AESL. • Awarded as PILLAR OF SUCCESS for outstanding performance at pan India level in the month of March & April 2015, awarded with a CERTIFICATE OF APPRECIATION on “D-Day” in the month of May 2015, awarded as BEST PERFORMER OF THE MONTH in the month of October 2014 & received MEDAL OF GLORY for outstanding performance in the month of December 2014 in India Mart InterMesh Ltd, New Delhi.
Timeline
Manager
Bioworld Merchandising
02.2024 - Current
Strategic Account Manager
Amazon
02.2019 - 02.2024
Deputy Manager-Marketing Incharge
Aakash Educational Services Ltd.
05.2016 - 12.2018
Assistant Manager
IndiaMART
05.2014 - 09.2015
Intern
Tata Motors
12.2012 - 02.2013
EXCEL & SPSS
MBA/PGDM -
PESIT
B.Com -
Patna University
12th - English
CBSE
10th - English
CBSE
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