Vikash Tripathi
Delhi
Summary
Professional with 10 years of experience in strategic planning, marketing, and business development. Proven track record in enhancing business growth and profitability through effective marketing strategies and team management. Expertise in building strong client relationships and executing corporate development operations. Recognized for leadership skills and ability to navigate diverse market dynamics from concept to implementation.
Overview
10
10
years of professional experience
Work History
Assistant Category Manager, Non-Electronic categories, Pan India
Amazon Pay
04.2023 - Current
- Managed P&L and category performance for Amazon Pay's offline penetration in India's fashion and footwear sectors.
- Launched and expanded Amazon Pay coverage as a preferred payment partner across all geographies.
- Drove promotional campaigns and rewards programs to enhance customer acquisition and retention in India.
- Oversaw account management for 20+ brands, including Hotspot, Himalaya, and Lenovo, boosting transaction growth through platform adoption strategies.
- Developed strategic roadmaps and marketing initiatives in collaboration with zone partners to align on shared growth goals.
- Established a cost-efficient channel in two major cities by selecting agencies and fulfilling legal requirements.
- Hired and trained resources to ensure effective implementation of the new channel.
- Led program to track engagement quality by designing audit mechanisms and questionnaires for ongoing assessments.
Sales Specialist -BD-Amazon Pay (Smart Store - Organized Retail)
Amazon Pay
01.2022 - 03.2023
- Driving Acquisition and Account Management of organized retail merchant (P2M) for Amazon Pay Smart Store digital payment acceptance product.
- Working towards increasing merchant base, store activation and generating TPV with profitability.
- Providing post launch services to ensure merchant and customer experience with rewards and affordability features. (No cost EMI, UPI, Net Banking, Pay Later, Wallet, Discovery, App visibility, Rewards Ads., and catalogue.
City Manager - Amazon Pay (Unorganized Retail)
Amazon Pay
06.2019 - 12.2021
- The role is responsible for developing a large merchant base in the unorganized sector and increasing Amazon Pay footprint across territories. It included the capability development of resources to catapult the region to become the growth engine for Amazon Pay.
- Led a team of 9 CMs, 37 TLs and 350 Feet on Street and Channel/Franchise Partners for merchant onboarding and servicing across Gujarat and Rajasthan.
- Identify key markets and ensure adequate merchant density in those areas. Monitoring acquired areas and are actively transacting with Amazon Pay.
- Involved in managing large teams across the Gujarat and Rajasthan clusters. It also involves driving training programs and productivity numbers, controlling attrition. Always ensure a specific predefined HC through proactive hiring as and when required.
- Drive acquisition and quality goals (active merchants, compliant merchants) for the Gujarat and Rajasthan Clusters.
Associate
Amazon Pay Gift Card
Gujarat
09.2018 - 05.2019
- Increasing the sales and revenue of Amazon Pay gift cards through strategic planning, marketing and sales incentives.
- Building and maintaining a strong relationship with the key accounts, ensuring their satisfaction, and addressing any concern or issues they may have.
- Implementing effective strategies to acquire new brands and retain existing ones.
- Conducting regular market research and analysis to identify trends, customer preferences and competitive landscape and using this information to make data-driven decisions.
Account Manager
Magic Bricks Reality Services (Times Group)
07.2017 - 08.2018
- Expert in planning and integrating new customer prospecting campaigns
- Collating, Synthesizing and analyzing complex or diverse information and developing solutions
- Project planning, initiation, execution, and final delivery based on client requirement/expectations
- Maintaining comprehensive documentation for the reports.
- ON SHORE TEAM ENGAGEMENT:
- Building and maintaining client relationship and ensuring client satisfaction
- Online space selling on portal
- Day to day interaction with the clients for successful delivery of requirements.
- Prepare and maintain records including documentation such as client’s personal information, services provided, narratives of clients contacts, and relevant correspondence
- After sales service: continuous follow up with designing team, making projects live on portal, providing with leads to client, etc.
Manager – Business Development
The K Brands Pvt. Ltd. Ahmedabad
11.2016 - 07.2017
- Managing partnerships with 35+ brands tailored for the Gujarat market
- Serving a diverse investor base across the entire state of Gujarat
- Driving lead generation initiatives through multiple channels and strategic outreach
- Engaging with High Net-Worth Individuals (HNIs) and premium clientele
- Actively participating in industry exhibitions and trade shows
- Negotiating terms and drafting Agreements and Letters of Intent (LOIs) for clients
- Representing the company at events and conferences across Gujarat
- Building and maintaining long-term relationships with investors
- Scheduling and conducting meetings with prospective clients
- Onboarding and launching new brand collaborations
Assistant Manager- Business Development
Franchise India, Ahmedabad
05.2015 - 11.2016
- Developed business plans and sales strategies that drove significant revenue growth and profitability.
- Formulated action plans to identify and convert high-potential business leads effectively.
- Engaged in marketing meetings to analyze customer behaviors and optimize outreach strategies.
- Represented Franchise India at trade shows, ensuring professionalism and brand consistency.
- Created tailored client proposals by analyzing requirements and delivering impactful presentations.
- Oversaw operations in Gujarat region, with Ahmedabad as primary hub for activities.
- Provided support to over 100 brands specific to Gujarat while meeting investor needs statewide.
- Researched emerging products and evolving regulations to sustain competitive advantage.
Education
MBA - Marketing Management
United World School of Business
05-2015
Skills
- P&L management
- Account management
- Strategic planning
- Market analysis
- Campaign management
- Customer relationship management
- Business development
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Bengali
Elementary (A2)
A2
Timeline
Assistant Category Manager, Non-Electronic categories, Pan India
Amazon Pay
04.2023 - Current
Sales Specialist -BD-Amazon Pay (Smart Store - Organized Retail)
Amazon Pay
01.2022 - 03.2023
City Manager - Amazon Pay (Unorganized Retail)
Amazon Pay
06.2019 - 12.2021
Associate
Amazon Pay Gift Card
09.2018 - 05.2019
Account Manager
Magic Bricks Reality Services (Times Group)
07.2017 - 08.2018
Manager – Business Development
The K Brands Pvt. Ltd. Ahmedabad
11.2016 - 07.2017
Assistant Manager- Business Development
Franchise India, Ahmedabad
05.2015 - 11.2016
MBA - Marketing Management
United World School of Business
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