Vikas Pratap Singh
Digital Marketing Manager
Gurgaon
Summary
Seasoned digital marketing professional with expertise in digital and social media marketing. Accomplished in optimizing content and tapping into new marketing and branding opportunities. Proficient in managing reporting tools and analytics dashboards.
Overview
11
11
years of professional experience
7
7
years of post-secondary education
Work History
Digital Marketing Manager
SHL
Gurgaon
07.2020 - 12.2023
- Reduced overall marketing costs by identifying areas of inefficiency and reallocating resources towards higher-impact initiatives.
- Monitored return on investment of online and social media marketing efforts.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Decreased cost per lead by 30% with proper optimization of targeted and behavior of lead gen campaigns.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Led and managed 9 individuals from content, affiliate and telesales to plan and implement project tasks meeting timelines and exceeding expectations.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
Manager - Digital Marketing
Aspiring Minds Pvt. Ltd
06.2018 - 06.2020
- Built cohesive branding across all digital platforms, ensuring consistency in messaging and visual elements.
- Optimized website performance by conducting thorough SEO audits and implementing necessary changes.
- Conducted regular A/B testing of ad creatives, landing pages, and other conversion-driving elements to maximize campaign effectiveness and performance.
- Collaborated with sales teams to align marketing efforts with revenue goals, driving business growth.
- Led creative development for email campaigns that resulted in higher open rates and click-through rates.
Asst. Team Lead - Social Media
Sovereign Health Group
03.2014 - 06.2018
- Responsible for search engine optimization including On-page and off-page optimization.
- Lead team 5 individuals consisting 2 SEO, 2 SMO, and 1 Email marketer.
- Off-page activities includes social bookmarking, article submission, web 2.0, forum discussion, directory submission, image and video optimization.
- Building business page and groups/community on various social channels.
- Manage strategy and setup of all paid campaigns across all social media channels including Facebook, Twitter, and Yelp.
SEO/SMO Executive
Purple Thinkers
10.2012 - 02.2014
- Set up and optimize company pages within each platform to increase the visibility of the company's social content.
- Creating YouTube optimization strategy e.g., featured videos, notes and cards, etc.
- Article submission, Social Bookmarking, Directory submission, PR submission.
- Monitoring website performance, keyword performance, and traffic using Google Analytics and Google Webmaster tools.
- Knowledge of WordPress platform & optimized blog posts according to requirements.
Education
MCA - Computer And Information Sciences
Maharishi Dayanand University
Rohtak 07.2007 - 06.2011
B.Com - Accounting And Finance
Amardeep Degree College
Firozabad 07.2003 - 06.2006
Skills
Marketing Strategies
Digital Marketing
Content Marketing
Social Media Marketing
Google Analytics
Marketing Automation Tools
Email marketing campaigns
Video Marketing Techniques
E-Newsletters
HTML and CSS Knowledge
Timeline
Digital Marketing Manager
SHL
07.2020 - 12.2023
Manager - Digital Marketing
Aspiring Minds Pvt. Ltd
06.2018 - 06.2020
Asst. Team Lead - Social Media
Sovereign Health Group
03.2014 - 06.2018
SEO/SMO Executive
Purple Thinkers
10.2012 - 02.2014
MCA - Computer And Information Sciences
Maharishi Dayanand University
07.2007 - 06.2011
B.Com - Accounting And Finance
Amardeep Degree College
07.2003 - 06.2006
Marketing Tools
- SEOmoz
- HootSuite
- Eloqua
- Botspace
- Co-schedule
- Google Analytics
- Hubspot
- Adobe XD
- Active Campaign
- Canva
Strengths & accomplishments
- Ability to effectively handle pressure and adapt to changes, good team worker.
- I get aware regarding my mistakes & work with great attitude to complete it.
Personal Information
- Father's Name: Sh. Ram Babu Singh
- Date of Birth: 01/21/1985
- Marital Status: Married