Summary
Overview
Work History
Education
Skills
Personal Information
Languages
Publications
Accomplishments
Timeline
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Vikkas Dutt

Vikkas Dutt

Senior Sales and Marketing Professional
Faridabad,HR

Summary

Performance-oriented Sales and Marketing Leader offering exceptional record of achievement over 25-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

26
26
years of professional experience

Work History

Director of Business Development

Orgamation Tech Private Limited
02.2024 - Current
  • Strategic Planning and Execution:
    Develop and implement business development strategies aligned with company goals and market needs.
    Identify and pursue new business opportunities and market segments within the U.S.
    Market Analysis and Research:
    Conduct market research to understand trends, customer needs, and competitive landscape.
    Utilize data to drive decisions and adapt strategies to changing market conditions.
    Sales and Revenue Growth:
    Oversee the sales process, from lead generation to closing deals.
    Develop and manage sales pipelines, forecast revenue, and set performance targets.
    Partnership and Relationship Management:
    Build and maintain relationships with key clients, partners, and industry influencers.
    Negotiate and close strategic partnerships and alliances to enhance market presence.
    Team Leadership and Development:
    Lead, mentor, and manage the business development team to achieve individual and team goals.
    Foster a collaborative and high-performance culture within the team.
    Customer Engagement and Retention:
    Work closely with the customer success and support teams to ensure client satisfaction and retention.
    Develop strategies to enhance customer engagement and drive long-term relationships.
    Product and Market Alignment:
    Collaborate with product and marketing teams to ensure alignment of product offerings with market needs.
    Provide feedback on product features and enhancements based on customer and market insights.
    Reporting and Analysis:
    Monitor and analyze business development metrics and performance.
    Prepare reports and presentations for senior management on business development activities and outcomes.

Vice President Business Development and Marketing

Verimployee
Gurgaon
11.2022 - 12.2023
  • Key Result Areas: Business Development Identifying new business opportunities and developing your own pipeline for accounts with leading companies across different industries
  • Engaging with CxOs and other senior executives in HR, sales and IT depts while developing strong relationships and identifying prospect needs at all decision-making levels
  • Turning client feedback into actionable strategies to drive new business and address competitive risks
  • Influencing client decisions and advocating for clients needs to negotiate win-win solutions
  • Working closely with various functional teams including Product Development, Account Management, Project Management, etc
  • To ensure seamless implementation and ongoing account growth
  • Proactive development of new business in the region Lead and personally undertake Sales activities from initial contact until sale closure
  • This will include contacting prospects face-to-face as well as via telephone and electronically
  • Coach, develop, and mentor representatives to success in all aspects of the sales cycle: lead generation, qualification, forecasting, and closing opportunities, while using our channel/partner network Build sales analysis for insight into weekly, monthly and quarterly execution and strategies Partner with senior leadership to execute the current corporate strategic plan and develop additional plans Ensure performance, strategy, and alignment of the company’s revenue-generating departments Drive business growth across all customer segments, and share responsibility with the marketing team for improving strategy and customer experience Marketing Leading the marketing function for the global geography with multiple sub-functions Lead, mentor, & manage the marketing team for the company Work with the team on Demand Generation campaigns, branding activities, content leadership, & product marketing strategies Work closely with the senior leadership to strategize the global marketing plans & budget

LSAC Global as Head- Marketing, Branding and Outreach

11.2021 - 09.2022
  • Key Result Areas: Business Development Developing business plan, leading, and executing assigned go-to-market initiatives
  • Creating and managing strategic partnerships to enhance business and brand value by networking with an array of external stakeholders, including secondary schools, law colleges, government organizations, professional associations, coaching institutes and vendors
  • Develop effective ways of messaging our products to engage consumers, drive conversion and meet business goals while reinforcing our brand position
  • Developed and executed comprehensive marketing strategies, resulting in a [increase in student enrollment
  • Streamlined admissions processes, ensuring a positive applicant experience and implementing best practices to increase conversion rates Marketing Agency Management- manage the activities and processes of a company's digital ecosystem including websites, social media, e-commerce, and marketing campaigns
  • Set goals for all the digital and offline channels Design and implement digital marketing strategies, analyze data traffic and user metrics, and ensure the consistency of a brand's digital tone and presence
  • Leading the execution of marketing programs to ensure marketing activities advance to stated objectives regarding revenue, profitability, and market share
  • Managed all digital marketing channels (website, blogs, social media, etc.) to ensure brand accuracy and consistency
  • Set goals for all digital marketing channels
  • Initiating and maintaining relationships with law school administrators, vice- chancellors of law colleges, and admissions staff to promote the long-term viability of LSAC Global and its Affiliates
  • Develop and lead strategies for the generation of new leads and consumers through online and offline marketing campaigns
  • O Monitor Performance by measuring KPIs and ROIs
  • Plan and monitor the campaign budgets Work closely with LSAC team for building cohesive strategies and increase market presence
  • Oversee and improve our online content using Google Analytics and SEO practices Utilize the most appropriate marketing and advertising technologies and tactics (SEO, SEM, paid media, campaigns, social media channels, content syndication,etc) to increase effectiveness and ROI Oversee research and analysis on consumer segmentation and competitor analysis to support the attainment of new business opportunities Track the progress of campaigns and programs against the business's overall goals and objectives
  • Communicate forecasts for all business products, ROI and recommendations to the Stakeholders on a regular basis Maintaining awareness of both the external and internal competitive landscape, customers, and the expansion beyond existing opportunities

Guest Faculty at PML SD Business School

- 12.2021

Strategic & Sales Consultant

07.2020 - 10.2021
  • Responsible for working on GTM Strategy and execution for Omni channel approach Responsible for determining business needs and identifying weaknesses of an organization and recommend solutions Responsible for analyzing and interpreting data to unearth weaknesses and problems, and comprehend the causes Responsible for formulating recommendations and solutions with attention to a client’s wishes, capabilities and limitations forming concise reports Responsible for presenting findings and suggestions to clients with ample justification and practical advice In charge of developing detailed business plans to drive small or radical changes in an organization (Work with marketing and business analytics to design a business plan)

Anand & Anand, Noida as Brand & Strategic Head (Consultant)

07.2019 - 05.2020
  • Key Result Areas: Managing the strategic & brand consulting functions including business strategy formulation & strategy execution; assisting clients in defining, developing and delivering the strategy through all stages of consulting or staffing process Supporting the overall process of management and corporate decision-making to ensure maximum short, medium & long-term profitability and shareholder returns Supervising P&L; evaluating and preforming financial modelling of potential merger, acquisition, divestment, partnership and joint venture opportunities Delivering proactive consulting to clients for defining a comprehensive go-to-market strategy that includes data driven recommendations & best practices benchmarking for better market penetration/ transition Identifying & implementing measures to continuously improve clients business Supervising teams by providing clear business direction, setting personal and area objective with regular coaching and performance feedback Reinvigorating the company and revamping the business model & strategy to build a more responsive & market-driven organization Developing project baselines; monitoring & controlling projects with respect to cost, resource deployment, time overruns and quality compliance to ensure satisfactory execution/ delivery of the same Analysing & establishing the processes resulting in revenue generation within the defined timelines with interfaces with multiple workstreams Evolving strategic vision, driving change, infusing new ideas and taking business performance to the next level Defining product roadmap including product life cycle, product line strategy, product launch & product positioning, new product development, go-to-market strategy Developing consumer insights architecture; ensuring healthy relationship with CXOs within target market & accounts

Relaxo India Ltd.,Delhi as Deputy General Manager

02.2018 - 07.2019
  • Responsible for managing the entire business for Flite Category and for ensuring growth and profitability of the product line
  • Translating business strategy/ plans into financial/ bottom-line impact through effective overseeing and supervision of Sales in coordination with the Plant Heads Ensure growth of Fresh Products – Market Share; Penetration; Distribution Channel, Geographies as well as profits Ensure product quality and cost effectiveness of the entire product line of Fresh Products
  • Indirect responsibility to strengthen brand recall of all products, keeping in-sync with Customer Satisfaction at all levels Tread the terrain to understand customer requirements, segment markets and assist the Management in customizing offerings
  • Ensure accurate and periodic demand and production planning by involving the necessary teams
  • Support New Product Development Initiatives in the organization Ensure attraction and retention of critical skill sets required to achieve current and future business objectives, Retain and engage the talent employed and build a collaborative and high-performance team Revenue growth and profitability – for each product category, Market share, penetration and development of distribution network for target geographies Strategizing planning and launch of new products with GTM
  • Keeping in mind the effectiveness of marketing/branding campaigns
  • Ensure that the business unit has the requisite people capability to support business growth plans including for recall Drive excellence in existing processes and support new process initiatives.

Usha International Limited, Gurgaon as Assistant General Manager – Marketing – Fans

02.2014 - 01.2018
  • Scope of work ranges across diversifies channels, including Category/ GTM across Consumer and B2B verticals Headed re-alignment of the entire product portfolio in coordination with Sales, Brand Management, Product Management, Trade Marketing, Mar-com, R&D and Manufacturing teams Managed multiple product launches through GTM with value centric messages and pre-launch market conditioning Spearheading verticals of Brand, Marketing, Digital and Social media, Public and Corporate communications, Consumer Insights Successfully developed 40+ SKUs within 3 years and enhanced the companys’ turnover by more than 20% through new product development Designed & developed Striker & Kids Fan that effectively positioned the company as a market leader Attained recurring revenue and reduced costs by crafting new products & solutions, adjusting the pricing models and providing exceptional customer service Contributed in post-launch success of new products such as Striker Series & ESeries by tracking KPIs like units, average order value, geographical and industry vertical penetration

Sony India Pvt. Ltd., Delhi

04.2005 - 01.2014
  • Category Head – HDD, Optical Media, Flash Memory & Key Accounts Created and executed Channel/ Sub Channel Development strategies in line with the overall sales plan
  • Identify new channels (digital, brand flagship outlet, shared outlet, etc.) to increase the reach
  • Ensuring product visibility & display related objectives through leveraging the available resources & Infrastructure in the planned territory
  • Spearheading entire gamut of distribution expansion & coordinating with multi-brand outlets to achieve sales targets in assigned territory / zone, people development, channel management and retailer education for increasing customer base
  • Enhancing the partner business readiness process, developed business requirements, designed and delivered partner training Driving innovation and optimization across channels expanding company offerings and customer experiences
  • Allocating budgets to support channel partner programs, identifying and nurturing key solution providers for leveraging channel strategy Managing the sales turnover of 300 crores; taking strategic initiatives by institutionalizing process improvements, infusing new ideas and taking region-wide approach to unlock maximum synergy to attain larger incremental scale impacting top and bottom-line Leading the RME with a team of 50 and administering the, buying & merchandising operations Rolling out pricing strategy for the specific category as Category Heads Scrutinizing and selecting appropriate vendor mix in order to drive sales & increase market share of the company Revitalizing branding efforts & sales/marketing approaches like ATL & BTL initiatives (outdoor events, campaigns, trade seminars & exhibitions) to enhance customer base and triggering growth

Gillette India Ltd. Group

12.2003 - 04.2005
  • Responsible for managing the entire business for Flite Category and for ensuring growth and profitability of the product line
  • Translating business strategy/ plans into financial/ bottom-line impact through effective overseeing and supervision of Sales in coordination with the Plant Heads Ensure growth of Fresh Products – Market Share; Penetration; Distribution Channel, Geographies as well as profits Ensure product quality and cost effectiveness of the entire product line of Fresh Products
  • Indirect responsibility to strengthen brand recall of all products, keeping in-sync with Customer Satisfaction at all levels Tread the terrain to understand customer requirements, segment markets and assist the Management in customizing offerings
  • Ensure accurate and periodic demand and production planning by involving the necessary teams
  • Support New Product Development Initiatives in the organization Ensure attraction and retention of critical skill sets required to achieve current and future business objectives, Retain and engage the talent employed and build a collaborative and high-performance team Revenue growth and profitability – for each product category, Market share, penetration and development of distribution network for target geographies Strategizing planning and launch of new products with GTM
  • Keeping in mind the effectiveness of marketing/branding campaigns
  • Ensure that the business unit has the requisite people capability to support business growth plans including for recall Drive excellence in existing processes and support new process initiatives.

RC&M - part of WPP Plc.

07.2003 - 12.2003
  • Marketing Manager-Pan India

PepsiCo

06.2002 - 06.2003
  • Key Accounts Executive-North India

Cadbury’s India Pvt. Ltd.

02.1999 - 06.2002
  • Business Development Officer-North India

Education

Executive Management Programme -

IIT Delhi
Delhi
01.2018 - 07.2018

Lean Six Sigma Black Belt - undefined

The Knowledge Academy

Executive Programme - undefined

MICA, Ahmedabad

International Business Environment and Global Strategy - undefined

IIMB- edX

Digital Unlocked - undefined

Google

Post Graduate Diploma in Business Management (Marketing) - undefined

EMPI Business School

Bachelor of Science in Life Science - undefined

GNDU, Amritsar

LL.B. - undefined

CCS University

Human Rights for Open Societies - undefined

Utrecht University

Skills

P&L Accountability

Personal Information

Date of Birth: 09/17/75

Languages

English
Hindi
Punjabi

Publications

  • Tapping the Rural Market: The Importance of Role of Communication and Pricing, AGBA Conference, 07/02/19, IIT Delhi
  • Leveraging Predictive Analytics and Opinion Mining in E-commerce, Gift Society eJournal, 2018
  • Content Analysis in Social Media Marketing: Added by SPIN Framework, Gift Society eJournal, 2018

Accomplishments

At Sony India Pvt. Ltd.:

Received appreciation from Director of Sony Electronics Asia & Pacific Ltd. for outstanding contribution in Retail, MS & Energy Business

Maintained market share in Optical Biz at 60% with gross profit of over 15% for 5 years and in other categories maintained gross profit of over 12%

Recognized for launching 3 new categories (HDD, Micro Vault & EN) in Sony India and increasing the market share

Set benchmark at APAC level among sales companies in revenue and profitability

Successfully made Sony India No-1 in: Optical Biz, SMAP (No-2 in world in HDD Biz) and SMAP (No-2 in world in USB Biz)

Ranked No-1 in Chargers and No-2 in SMA

At Gillette India Ltd.:

Successfully launched new Mach3 Turbo Razor in North India specially designed for the rural Indian market in Oct’04 Conceptualized growth strategy for Duracell alkaline batteries and enhanced unit market share by over 60% in the Indian Alkaline Batteries Market

felicitated by Management for Saloon Project

At PepsiCo.:

Received MD’s felicitation for crossing 800 tons for North Region

At Cadbury’s India Ltd.:

Received MD’s recognition for “internalizing & implementing” the 3A’s principle of Aggression, Accountability & Adaptability

for 1999

Recognized as Cadbury’s Champion in 2001 for implementing Microwave Bagged Gold Medal from MD for Beat 3000 Tons Contest in all India sales target

At USHA International

Headed brand architecture planning and implementation using rigorous project management Managed complete launch of E- Series and Kids Category

Maintained gross profit of 20% for Ceiling Category

Introduced 40+ new products in 3 years and increased the contribution to 20% of the NPDs

Timeline

Director of Business Development

Orgamation Tech Private Limited
02.2024 - Current

Vice President Business Development and Marketing

Verimployee
11.2022 - 12.2023

LSAC Global as Head- Marketing, Branding and Outreach

11.2021 - 09.2022

Strategic & Sales Consultant

07.2020 - 10.2021

Anand & Anand, Noida as Brand & Strategic Head (Consultant)

07.2019 - 05.2020

Relaxo India Ltd.,Delhi as Deputy General Manager

02.2018 - 07.2019

Executive Management Programme -

IIT Delhi
01.2018 - 07.2018

Usha International Limited, Gurgaon as Assistant General Manager – Marketing – Fans

02.2014 - 01.2018

Sony India Pvt. Ltd., Delhi

04.2005 - 01.2014

Gillette India Ltd. Group

12.2003 - 04.2005

RC&M - part of WPP Plc.

07.2003 - 12.2003

PepsiCo

06.2002 - 06.2003

Cadbury’s India Pvt. Ltd.

02.1999 - 06.2002

Guest Faculty at PML SD Business School

- 12.2021

Lean Six Sigma Black Belt - undefined

The Knowledge Academy

Executive Programme - undefined

MICA, Ahmedabad

International Business Environment and Global Strategy - undefined

IIMB- edX

Digital Unlocked - undefined

Google

Post Graduate Diploma in Business Management (Marketing) - undefined

EMPI Business School

Bachelor of Science in Life Science - undefined

GNDU, Amritsar

LL.B. - undefined

CCS University

Human Rights for Open Societies - undefined

Utrecht University

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Vikkas DuttSenior Sales and Marketing Professional