Summary
Overview
Work History
Education
Skills
Tools And Platforms
Personal Information
Certification
Core Competencies
Executive Profile
Timeline
Generic
Vikkas Dutt

Vikkas Dutt

Faridabad

Summary

CMO-level marketing executive with 25+ years driving revenue, pipeline, and market share across SaaS, HRTech, EdTech, FMCG, and Consumer sectors in India/APAC/U.S. Expert in GTM strategy, demand generation, product marketing, and brand leadership. Proven record aligning Marketing–Sales–Product to accelerate ARR, reduce CAC, improve LTV, and scale multi-channel acquisition. Experienced in building MarTech stacks, ABM programs, pricing/packaging, partner/channel ecosystems, and data-driven growth. Core KPIs: ARR growth, MQL→SQL conversion, pipeline velocity, CAC:LTV, retention/churn, NPS, brand lift, ROMI.

Overview

27
27
years of professional experience
1
1
Certification

Work History

Director, Business Development (U.S. GTM)

Orgamation Tech
02.2024 - Current

• Built U.S. market entry strategy and revenue pipeline from zero; identified ICPs and market opportunities targeting $50M+ addressable market
• Established CXO-level partnerships with strategic accounts; negotiated multi-year contracts and expanded revenue through account expansion
• Designed enterprise sales process and pitch framework; closed early-stage ARR through consultative, solution-driven approach
• Created competitive positioning strategy and customer case studies; elevated brand credibility with target buyer segments
• Key Achievement: Architected GTM strategy resulting in pipeline acceleration and enterprise customer acquisition in competitive U.S. education market
• Revenue Focus: Enterprise deal size, account lifetime value, partnership expansion strategy

Vice President, Business Development & Marketing

Verimployee
11.2022 - 12.2023

• Owned revenue growth strategy; launched multi-channel new business acquisition programs (outbound, partnerships, events)
• Built strategic partnerships with HR agencies and consulting firms; created co-selling and revenue-share models
• Developed customer acquisition playbook improving deal quality and close rate; optimized pricing and deal structure
• Managed pipeline; drove conversions through consultative selling and ROI-focused positioning
• Key Achievement: Scaled pipeline and improved deal velocity through strategic partnership development and positioning refinement
• Revenue Focus: Pipeline development, partnership economics, deal closure, account expansion

Head, Marketing, Branding & Outreach

LSAC Global
11.2021 - 09.2022
  • Led national outreach across 700+ schools; increased brand recall and applicant pipeline using integrated campaigns and partnerships.
  • Co-created content with U.S. HQ; drove thought leadership, earned media, and academic alliances; improved TOFU/MOFU conversion.
  • (EdTech)
  • Keywords: EdTech, integrated marketing, partnerships, thought leadership, TOFU/MOFU, brand lift

Business Consultant (Strategy & GTM)

ConverSight AI
06.2020 - 10.2021
  • Advised on B2B GTM, pipeline development, and partner acquisition; built repeatable playbooks for ABM and sales enablement.
  • Refined pricing/packaging and ICP targeting; supported content strategy and competitive intelligence.
  • (SaaS)
  • Keywords: B2B SaaS, GTM playbooks, ABM, pricing, sales enablement, competitive intel

Strategic & Sales Consultant

IFFCO Kisan Sanchar Ltd.
07.2020 - 06.2021
  • Executed omnichannel GTM and performance marketing; leveraged analytics to increase acquisition efficiency and ROMI.
  • Keywords: omnichannel, performance marketing, analytics, ROMI

Senior Strategic Consultant (Project)

Anand & Anand
01.2019 - 01.2020
  • Built digital brand strategy, productized services, and structured outreach; improved lead quality and conversion enablement.
  • (IP Law)
  • Keywords: service productization, digital brand, lead quality, conversion

DGM, Product, Brand & Category

Relaxo Footwears Ltd.
01.2018 - 01.2019
  • Repositioned youth categories and executed GTM that delivered 30%+ category growth; launched merchandising and retail activation.
  • Orchestrated cross-functional programs spanning Product, Sales, and Trade Marketing; improved sell-through and inventory turns.
  • Keywords: category management, brand repositioning, retail, trade marketing, GTM, growth

AGM, Business Strategy

Usha International Ltd.
01.2013 - 01.2018
  • Launched 40+ SKUs with structured roadmaps; enabled >20% vertical growth via channel activation and pricing strategy.
  • Keywords: product launch, roadmap, channel marketing, pricing, revenue growth

Head, IT Storage & Accessories Business (APAC)

Sony India Pvt. Ltd.
01.2006 - 01.2013
  • Scaled APAC storage business to market leadership through portfolio strategy, channel/distributor networks, and price architecture.
  • Drove regional GTM, promotions, and localization; strengthened partner ecosystem and forecast accuracy.
  • Keywords: APAC, channel strategy, distributor, portfolio, market share, forecasting

Channel Development Manager

Procter & Gamble
01.2003 - 01.2005
  • Grew regional sales via BTL, activations, and shopper marketing; optimized trade promotions and retail execution.
  • Keywords: BTL, shopper marketing, trade promotions, retail execution

Key Accounts Executive

PepsiCo India
01.2002 - 01.2003
  • Managed strategic retail accounts; executed joint business plans, promotions, and assortment optimization.
  • Keywords: key accounts, JBP, promotions

Business Development Officer

Cadbury India
01.1999 - 01.2002
  • Expanded institutional sales; led partner enablement and promotional gifting programs.
  • (Gifting)
  • Keywords: institutional sales, partner enablement

Education

Executive Management Programme -

IIT Delhi

PGDBM - Marketing

EMPI Business School

LL.B. -

CCS University

BSc - Life Sciences

GNDU Amritsar

Skills

  • GTM architecture
  • Market entry
  • ICP/segmentation
  • Pricing & packaging
  • Sales enablement
  • ABM
  • Full-funnel acquisition
  • SEO/SEM
  • Paid social
  • CRO
  • Lifecycle/retention
  • Email automation
  • Positioning/messaging
  • Value proposition
  • Competitive intel
  • Launches
  • Win-loss analysis
  • Corporate narrative
  • PR/comms
  • Content strategy
  • Thought leadership
  • Category design
  • Marketing Ops
  • MQL/SQL definitions
  • Lead scoring
  • Attribution modeling
  • Forecasting
  • OKRs/KPIs
  • Channel/alliances
  • Partner marketing
  • Reseller/distributor strategy
  • Enterprise CXO engagement
  • US/APAC go-to-market
  • Localization
  • Regulatory-aware marketing
  • Org design
  • Hiring
  • Coaching
  • Vendor/agency management
  • Budget/P&L stewardship

Tools And Platforms

HubSpot, Google Analytics 4, Power BI, Google Ads, LinkedIn Ads, Meta Ads, Programmatic (DV360), SEMrush, Ahrefs, WordPress, HubSpot

Personal Information

Title: Chief Marketing Officer (CMO)

Certification

  • Lean Six Sigma Black Belt
  • Digital Strategy — IIM Bangalore (edX)
  • Google Digital Unlocked
  • Innovation & Leadership — Utrecht University
  • Strategic Digital Marketing — MICA Ahmedabad

Core Competencies

GTM architecture, market entry, ICP/segmentation, pricing & packaging, sales enablement, ABM, full-funnel acquisition, SEO/SEM, paid social, CRO, lifecycle/retention, email automation, Positioning/messaging, value proposition, competitive intel, launches, win-loss analysis, Corporate narrative, PR/comms, content strategy, thought leadership, category design, Marketing Ops, MQL/SQL definitions, lead scoring, attribution modeling, forecasting, OKRs/KPIs, Channel/alliances, partner marketing, reseller/distributor strategy, enterprise CXO engagement, U.S./APAC go-to-market, localization, regulatory-aware marketing (e.g., COPPA/GDPR context in EdTech/SaaS), Org design, hiring, coaching, vendor/agency management, budget/P&L stewardship

Executive Profile

CMO-level marketing executive with 25+ years driving revenue, pipeline, and market share across SaaS, HRTech, EdTech, FMCG, and Consumer sectors in India/APAC/U.S. Expert in GTM strategy, demand generation, product marketing, and brand leadership. Proven record aligning Marketing–Sales–Product to accelerate ARR, reduce CAC, improve LTV, and scale multi-channel acquisition. Experienced in building MarTech stacks, ABM programs, pricing/packaging, partner/channel ecosystems, and data-driven growth., ARR growth, MQL→SQL conversion, pipeline velocity, CAC:LTV, retention/churn, NPS, brand lift, ROMI

Timeline

Director, Business Development (U.S. GTM)

Orgamation Tech
02.2024 - Current

Vice President, Business Development & Marketing

Verimployee
11.2022 - 12.2023

Head, Marketing, Branding & Outreach

LSAC Global
11.2021 - 09.2022

Strategic & Sales Consultant

IFFCO Kisan Sanchar Ltd.
07.2020 - 06.2021

Business Consultant (Strategy & GTM)

ConverSight AI
06.2020 - 10.2021

Senior Strategic Consultant (Project)

Anand & Anand
01.2019 - 01.2020

DGM, Product, Brand & Category

Relaxo Footwears Ltd.
01.2018 - 01.2019

AGM, Business Strategy

Usha International Ltd.
01.2013 - 01.2018

Head, IT Storage & Accessories Business (APAC)

Sony India Pvt. Ltd.
01.2006 - 01.2013

Channel Development Manager

Procter & Gamble
01.2003 - 01.2005

Key Accounts Executive

PepsiCo India
01.2002 - 01.2003

Business Development Officer

Cadbury India
01.1999 - 01.2002

Executive Management Programme -

IIT Delhi

PGDBM - Marketing

EMPI Business School

LL.B. -

CCS University

BSc - Life Sciences

GNDU Amritsar
Vikkas Dutt