

CMO-level marketing executive with 25+ years driving revenue, pipeline, and market share across SaaS, HRTech, EdTech, FMCG, and Consumer sectors in India/APAC/U.S. Expert in GTM strategy, demand generation, product marketing, and brand leadership. Proven record aligning Marketing–Sales–Product to accelerate ARR, reduce CAC, improve LTV, and scale multi-channel acquisition. Experienced in building MarTech stacks, ABM programs, pricing/packaging, partner/channel ecosystems, and data-driven growth. Core KPIs: ARR growth, MQL→SQL conversion, pipeline velocity, CAC:LTV, retention/churn, NPS, brand lift, ROMI.
• Built U.S. market entry strategy and revenue pipeline from zero; identified ICPs and market opportunities targeting $50M+ addressable market
• Established CXO-level partnerships with strategic accounts; negotiated multi-year contracts and expanded revenue through account expansion
• Designed enterprise sales process and pitch framework; closed early-stage ARR through consultative, solution-driven approach
• Created competitive positioning strategy and customer case studies; elevated brand credibility with target buyer segments
• Key Achievement: Architected GTM strategy resulting in pipeline acceleration and enterprise customer acquisition in competitive U.S. education market
• Revenue Focus: Enterprise deal size, account lifetime value, partnership expansion strategy
• Owned revenue growth strategy; launched multi-channel new business acquisition programs (outbound, partnerships, events)
• Built strategic partnerships with HR agencies and consulting firms; created co-selling and revenue-share models
• Developed customer acquisition playbook improving deal quality and close rate; optimized pricing and deal structure
• Managed pipeline; drove conversions through consultative selling and ROI-focused positioning
• Key Achievement: Scaled pipeline and improved deal velocity through strategic partnership development and positioning refinement
• Revenue Focus: Pipeline development, partnership economics, deal closure, account expansion