Summary
Overview
Work History
Education
Skills
Tools And Platforms
Personal Information
Certification
Core Competencies
Executive Profile
Work Preference
Timeline
Generic
Vikkas Dutt
Open To Work

Vikkas Dutt

Faridabad

Summary

Senior Leader with 25 years of experience across SaaS, FMCG, Consumer Durable, Consulting, and Edtech industries, specializing in revenue growth and business transformation.
Expert in AI-driven strategies, sales, marketing, and business development, with a proven track record of exceeding performance metrics.
Recognized trainer and guest faculty at premier institutions, empowering professionals through digital transformation workshops.
Held key roles as VP of Business Development and Marketing in SAAS and Head of Marketing in Edtech, leading high-impact initiatives.
Lean Six Sigma Black Belt holder with expertise in technology adoption, strategic decision-making, and delivering strong business outcomes

Overview

27
27
years of professional experience
1
1
Certification

Work History

Director, Business Development (U.S. GTM)

Orgamation Tech
02.2024 - Current

• Built U.S. market entry strategy and revenue pipeline from zero; identified ICPs and market opportunities targeting $50M+ addressable market
• Established CXO-level partnerships with strategic accounts; negotiated multi-year contracts and expanded revenue through account expansion
• Designed enterprise sales process and pitch framework; closed early-stage ARR through consultative, solution-driven approach
• Created competitive positioning strategy and customer case studies; elevated brand credibility with target buyer segments
• Key Achievement: Architected GTM strategy resulting in pipeline acceleration and enterprise customer acquisition in competitive U.S. education market
• Revenue Focus: Enterprise deal size, account lifetime value, partnership expansion strategy

Vice President, Business Development & Marketing

Verimployee
11.2022 - 12.2023

• Owned revenue growth strategy; launched multi-channel new business acquisition programs (outbound, partnerships, events)
• Built strategic partnerships with HR agencies and consulting firms; created co-selling and revenue-share models
• Developed customer acquisition playbook improving deal quality and close rate; optimized pricing and deal structure
• Managed pipeline; drove conversions through consultative selling and ROI-focused positioning
• Key Achievement: Scaled pipeline and improved deal velocity through strategic partnership development and positioning refinement
• Revenue Focus: Pipeline development, partnership economics, deal closure, account expansion

Head, Marketing, Branding & Outreach

LSAC Global
11.2021 - 09.2022
  • Led national outreach across 700+ schools; increased brand recall and applicant pipeline using integrated campaigns and partnerships.
  • Co-created content with U.S. HQ; drove thought leadership, earned media, and academic alliances; improved TOFU/MOFU conversion.
  • (EdTech)
  • Keywords: EdTech, integrated marketing, partnerships, thought leadership, TOFU/MOFU, brand lift

Business Consultant (Strategy & GTM)

ConverSight AI
06.2020 - 10.2021
  • Advised on B2B GTM, pipeline development, and partner acquisition; built repeatable playbooks for ABM and sales enablement.
  • Refined pricing/packaging and ICP targeting; supported content strategy and competitive intelligence.
  • (SaaS)
  • Keywords: B2B SaaS, GTM playbooks, ABM, pricing, sales enablement, competitive intel

Strategic & Sales Consultant

IFFCO Kisan Sanchar Ltd.
07.2020 - 06.2021
  • Executed omnichannel GTM and performance marketing; leveraged analytics to increase acquisition efficiency and ROMI.
  • Keywords: omnichannel, performance marketing, analytics, ROMI

Senior Strategic Consultant (Project)

Anand & Anand
01.2019 - 01.2020
  • Built digital brand strategy, productized services, and structured outreach; improved lead quality and conversion enablement.
  • (IP Law)
  • Keywords: service productization, digital brand, lead quality, conversion

DGM, Product, Brand & Category

Relaxo Footwears Ltd.
01.2018 - 01.2019
  • Repositioned youth categories and executed GTM that delivered 30%+ category growth; launched merchandising and retail activation.
  • Orchestrated cross-functional programs spanning Product, Sales, and Trade Marketing; improved sell-through and inventory turns.
  • Keywords: category management, brand repositioning, retail, trade marketing, GTM, growth

AGM, Business Strategy

Usha International Ltd.
01.2013 - 01.2018
  • Launched 40+ SKUs with structured roadmaps; enabled >20% vertical growth via channel activation and pricing strategy.
  • Keywords: product launch, roadmap, channel marketing, pricing, revenue growth

Head, IT Storage & Accessories Business (APAC)

Sony India Pvt. Ltd.
01.2006 - 01.2013
  • Scaled APAC storage business to market leadership through portfolio strategy, channel/distributor networks, and price architecture.
  • Drove regional GTM, promotions, and localization; strengthened partner ecosystem and forecast accuracy.
  • Keywords: APAC, channel strategy, distributor, portfolio, market share, forecasting

Channel Development Manager

Procter & Gamble
01.2003 - 01.2005
  • Grew regional sales via BTL, activations, and shopper marketing; optimized trade promotions and retail execution.
  • Keywords: BTL, shopper marketing, trade promotions, retail execution

Key Accounts Executive

PepsiCo India
01.2002 - 01.2003
  • Managed strategic retail accounts; executed joint business plans, promotions, and assortment optimization.
  • Keywords: key accounts, JBP, promotions

Business Development Officer

Cadbury India
01.1999 - 01.2002
  • Expanded institutional sales; led partner enablement and promotional gifting programs.
  • (Gifting)
  • Keywords: institutional sales, partner enablement

Education

Executive Management Programme -

IIT Delhi

PGDBM - Marketing

EMPI Business School

LL.B. -

CCS University

BSc - Life Sciences

GNDU Amritsar

Skills

  • GTM architecture
  • Market entry
  • ICP/segmentation
  • Pricing & packaging
  • Sales enablement
  • ABM
  • Full-funnel acquisition
  • SEO/SEM
  • Paid social
  • CRO
  • Lifecycle/retention
  • Email automation
  • Positioning/messaging
  • Value proposition
  • Competitive intel
  • Launches
  • Win-loss analysis
  • Corporate narrative
  • PR/comms
  • Content strategy
  • Thought leadership
  • Category design
  • Marketing Ops
  • MQL/SQL definitions
  • Lead scoring
  • Attribution modeling
  • Forecasting
  • OKRs/KPIs
  • Channel/alliances
  • Partner marketing
  • Reseller/distributor strategy
  • Enterprise CXO engagement
  • US/APAC go-to-market
  • Localization
  • Regulatory-aware marketing
  • Org design
  • Hiring
  • Coaching
  • Vendor/agency management
  • Budget/P&L stewardship

Tools And Platforms

HubSpot, Google Analytics 4, Power BI, Google Ads, LinkedIn Ads, Meta Ads, Programmatic (DV360), SEMrush, Ahrefs, WordPress, HubSpot

Personal Information

Title: Director Business Development 

Certification

  • Lean Six Sigma Black Belt
  • Digital Strategy — IIM Bangalore (edX)
  • Google Digital Unlocked
  • Innovation & Leadership — Utrecht University
  • Strategic Digital Marketing — MICA Ahmedabad

Core Competencies

GTM architecture, market entry, ICP/segmentation, pricing & packaging, sales enablement, ABM, full-funnel acquisition, SEO/SEM, paid social, CRO, lifecycle/retention, email automation, Positioning/messaging, value proposition, competitive intel, launches, win-loss analysis, Corporate narrative, PR/comms, content strategy, thought leadership, category design, Marketing Ops, MQL/SQL definitions, lead scoring, attribution modeling, forecasting, OKRs/KPIs, Channel/alliances, partner marketing, reseller/distributor strategy, enterprise CXO engagement, U.S./APAC go-to-market, localization, regulatory-aware marketing (e.g., COPPA/GDPR context in EdTech/SaaS), Org design, hiring, coaching, vendor/agency management, budget/P&L stewardship

Executive Profile

CMO-level marketing executive with 25+ years driving revenue, pipeline, and market share across SaaS, HRTech, EdTech, FMCG, and Consumer sectors in India/APAC/U.S. Expert in GTM strategy, demand generation, product marketing, and brand leadership. Proven record aligning Marketing–Sales–Product to accelerate ARR, reduce CAC, improve LTV, and scale multi-channel acquisition. Experienced in building MarTech stacks, ABM programs, pricing/packaging, partner/channel ecosystems, and data-driven growth., ARR growth, MQL→SQL conversion, pipeline velocity, CAC:LTV, retention/churn, NPS, brand lift, ROMI

Work Preference

Job Search Status

Open to work

Work Type

Full TimeGig Work

Location Preference

On-SiteRemoteHybrid

Salary Range

₹45000/yr - ₹200000/yr

Timeline

Director, Business Development (U.S. GTM)

Orgamation Tech
02.2024 - Current

Vice President, Business Development & Marketing

Verimployee
11.2022 - 12.2023

Head, Marketing, Branding & Outreach

LSAC Global
11.2021 - 09.2022

Strategic & Sales Consultant

IFFCO Kisan Sanchar Ltd.
07.2020 - 06.2021

Business Consultant (Strategy & GTM)

ConverSight AI
06.2020 - 10.2021

Senior Strategic Consultant (Project)

Anand & Anand
01.2019 - 01.2020

DGM, Product, Brand & Category

Relaxo Footwears Ltd.
01.2018 - 01.2019

AGM, Business Strategy

Usha International Ltd.
01.2013 - 01.2018

Head, IT Storage & Accessories Business (APAC)

Sony India Pvt. Ltd.
01.2006 - 01.2013

Channel Development Manager

Procter & Gamble
01.2003 - 01.2005

Key Accounts Executive

PepsiCo India
01.2002 - 01.2003

Business Development Officer

Cadbury India
01.1999 - 01.2002

Executive Management Programme -

IIT Delhi

PGDBM - Marketing

EMPI Business School

LL.B. -

CCS University

BSc - Life Sciences

GNDU Amritsar
Vikkas Dutt