Vikram Batta
Leader
Greater Noida,U.P.
Summary
Dynamic leader with extensive experience at Honda Cars, specializing in Project Management, Electric vehicle readiness and digital transformation. Proven expertise in market strategy and cross-functional team leadership, resulting in enhanced customer experience and optimized operational efficiency. Committed to driving innovation and strategic growth.
Overview
23
23
years of professional experience
Work History
Leader – Electrification & New Business
Honda Cars India Ltd.
Greater Noida
04.2024 - Current
- Spearheading EV readiness and go-to-market strategy for upcoming launches, driving infrastructure, partnerships, and customer experience.
- Working closely with Honda Global on EV, SDV, and Connected Technologies to bring innovative solutions, like partnering with a leading eMobility Service Provider (eMSP) to integrate public charging seamlessly into the Honda app, reducing customers' range anxiety.
- Designed an end-to-end home charging solution within the app, managing the complete customer journey from site survey to installation and charging controls, also ensuring future readiness considering V2G, V2H & V2X.
- Leading the largest customer-facing projects from Honda Cars India to enhance and streamline EV and ICE customer experience.
- Managing the corporate website, dealer microsites, and GMB. Responsible for maintaining Honda's digital presence by optimizing product information and digital journeys to boost lead generation.
Coordinator – Connected Business Division
Asian Honda Motor Co. Ltd.
Bangkok
12.2020 - 03.2024
- Led Connected Business initiatives across Asia and Oceania as regional PIC, ensuring on-time rollout of connected car platforms within budget.
- Developed long- to mid-term data business strategies for Asian Honda, aligning operations with corporate goals.
- Collaborated with Global Honda teams to create a Customer Experience framework tailored for A&O markets.
- Facilitated integration of advanced vehicle technologies by partnering with R&D, Product, and IT teams.
- Championed customer retention through Customer Service Data Utilization project, leveraging data to enhance loyalty.
- Prepared Mid- and Long-term strategy for A&O markets to support transition from ICE to EV.
- Designed Direct-to-Customer vehicle sales model to sustain profitability amid declining service revenue.
AGM & Head of Department – Digital Service
Honda Cars India Ltd.
Greater Noida
09.2007 - 11.2020
- Transformed aftersales and service operations through digitalization of key processes and implementation of Dealer Management Systems.
- Implemented digital service platforms, enhancing transparency and reducing turnaround times.
- Built and led cross-functional teams for deployment of digital CRM tools, boosting customer retention.
- Championed business process re-engineering across dealer networks, standardizing service efficiency nationwide.
- Served as strategic advisor on service digitization, aligning initiatives with broader customer experience goals.
- Managed daily operations to optimize workflow and maximize team productivity.
Channel Service Manager
Eicher Motors Ltd.
New Delhi
11.2005 - 09.2007
Field Service Engineer
Shriram Pistons & Rings
New Delhi
05.2004 - 10.2005
Service Advisor
Prime Honda
Ghaziabad
09.2002 - 09.2005
Education
PGDBA - Marketing
Symbiosis Institute
Pune01.2011
Bachelor of Commerce - Commerce
Delhi University
01.2005
Automotive Expert Training -
Tata Motors
Pune01.2001
Skills
- Digitalization and dealer management systems
- Electric vehicle market strategy
- Infrastructure planning for EVs
- Cross-functional team leadership
- Long-term business strategy
- Change management and agile practices
- Customer experience enhancement
- Innovation and technology integration
- Project management and budget optimization
- Business process improvement
Accomplishments
- Completed DMS rollout and adoption at all 300+ pan-India dealer locations, in record time, while ensuring a seamless transition from legacy to the new online platform
- Successfully implemented a customer loyalty program for a significant contribution to Honda's overall retail sales
- Recognized for crafting innovative business processes for online (B2C) sales and EV charging infrastructure, enhancing business returns amidst the ICE to EV transition
- Created the blueprint for the pioneering 'Digital CRM' concept and presented it to the Honda Global CEO and Board at the Honda CES event
- Recognized by Honda as the inventor, on attempted patent, for the first in the auto industry end-to-end workshop management tool - iWorkshop
Timeline
Leader – Electrification & New Business
Honda Cars India Ltd.
04.2024 - Current
Coordinator – Connected Business Division
Asian Honda Motor Co. Ltd.
12.2020 - 03.2024
AGM & Head of Department – Digital Service
Honda Cars India Ltd.
09.2007 - 11.2020
Channel Service Manager
Eicher Motors Ltd.
11.2005 - 09.2007
Field Service Engineer
Shriram Pistons & Rings
05.2004 - 10.2005
Service Advisor
Prime Honda
09.2002 - 09.2005
PGDBA - Marketing
Symbiosis Institute
Bachelor of Commerce - Commerce
Delhi University
Automotive Expert Training -
Tata Motors
Similar Profiles
Sourabh GuptaSourabh Gupta
Supply Chain Coordinator at Honda Cars India Ltd.Supply Chain Coordinator at Honda Cars India Ltd.
Ravi Kumar JhaRavi Kumar Jha
Assistant Manager - Accounts & Taxation at Honda Cars India LtdAssistant Manager - Accounts & Taxation at Honda Cars India Ltd
Tapan DasTapan Das
Manager (Sec In charge) New Model Development & Cost control at Honda Cars India Ltd.Manager (Sec In charge) New Model Development & Cost control at Honda Cars India Ltd.
Naresh KumarNaresh Kumar
Senior Manager Last Mile at ZeptoSenior Manager Last Mile at Zepto
Hamzah IessarHamzah Iessar
Community Manager, Brand Marketing & PR at Univo Education Pvt. LTDCommunity Manager, Brand Marketing & PR at Univo Education Pvt. LTD