Vikram Kathavate

Responsible for strategy, structure, budgets, people, financial outcomes, customer success and scorecard metrics.

Develop strategic plan by understanding market opportunities, creating strategies, plans & objectives for the Experience Center (in
Bangalore).

Ensures implementation of the strategy designed to grow the business. Develops, reviews, updates and implements plans for Sales, Design, Operations, Financial Performance and People Performance.

Highlights

1. Increased topline by 30%, by bringing in newer sourcing & closing strategies.

2. Increase in collection efficiencies by 40% by bringing in timeline efficiencies & customer NPS processes.

3. Spiked reference based sourcing from a negligible contributor to a channel which contributes 20% of the business.

Rural sourcing of FMCG Products & distribution

• Peel-Works is a FMCG aggregation & re-distribution company, which helps retailers & wholesalers procure products at better prices.
  

Sourcing & Procurement
• Responsible for sourcing & procurement of right product mix, based on market intelligence data & at right prices to create value for retailers
Sales & Operations
• Responsible for top-line sales of 720 Cr of sales p.a.
• Month of Oct 19 delivered a profit of Rs.10 lakh for the first time in the history of the company

RingRing app is a unique ‘offline digital’ marketing and analytics platform which has enabled FMCG companies to conduct in-app and in-store promotions while engaging consumers in a personalized manner
Account Management
• Responsible for managing key client accounts ITC, Diageo
• Design, implement and monitor new campaigns for customer acquisition, in-app engagement and retention
• Retailer Strategy, Deployment & Expansion: Set up complete retail process flow and operationalized it across NCR and Mumbai regions
• (Retailer identification, acquisition, retailer verification, in-store branding, promoter deployment, partner accounts payable, partner support helpline, merchandising and fraud management system)
Jan 2017 - May 2019

Jan 2016 - Jan 2017
Key Achievements
• RingRing App on Google Play Store now part of top 3 percentage app downloads
• Set up two cities and delivered 400+ thousand users and over 10 million redemptions • Acquired 500+ retailers in Mumbai & NCR to partner with the platform

Responsible for Bangalore City operations with a focus on Financials, Fleet Management and Bookings Growth, with a team of 240 people
Achievements
• Spear headed Cab-licence project for Karnataka (end to end responsibility of getting the Cab-licence from
transport department). (First service provider to get licence ahead of competition)
• Increased bookings by 30% by improving cab regularity and utilization by 20% points
• Delivered 33% decrease in incentive pay-outs in a single quarter while ensuring a stable cab supply
• Achieved 57% increase in cab acquisition through identification of new sourcing channels
• Ensured clear communication channel with driver partners to avoid any confusion resulting from change in
organisational policies

Responsible for driving ARPU increase through market expansion and penetration augmented by new technology and hardware implementation/rollouts
Key Achievements
• 55% increase in ARPU through introduction and restructuring of new product offerings
• 40% increase in new subscriptions through expansion into 5 new areas with high population density • Implementation of Fibre to Home (FTTH) technology across high rise apartments in Bangalore
• Structured and implemented new business partners from Cable TV industry

Overarching responsibility for driving Sales, ensuring customer service, tracking monies outstanding and network uptime
Key Achievements
• Awarded Tikona’s Presidents Club 2012-13, 2013 -14 & 2014-15.
• Achieved circle EBITDA positive within 3 years of company inception through the acquisition of 0.45 lakh customers.
• Drove 30% YoY increase in ARPU increase in revenue through upselling and product upgradation
• Conceptualized and implemented Retail and Enterprise Data Plans across different technology deliver platforms
(Broadband, Lease line, SOHO, Campus WiFi /Hot Spots, Load Balancers, IPLC and MPLS)
• Lead product and process innovation and automation to deliver highly scalable and profitable solutions without
compromising on customer experience.

Core Member of India’s first Greenfield implementation of WiMax (Bangalore)
• Migration of wired line and dial-up customer base to Wi-Max
• Defined and implemented the service delivery processes
• Re-engineered collections process thereby reducing outstanding by 40% and 20% increase in on-time
collection.
• Custodian of customer base covering retention, churn management and C-Sat