Vikram Mane
Head of Business Development - Digital Marketing
Navi Mumbai,Maharashtra
Summary
I am an ambitious individual with broad skills and experience in digital marketing. Leading projects from the front and ownership are the values I follow and have been training my teammates for the same. Furthermore, I am adept at handling multiple tasks daily and competently. The key strength is communication, and building strong relationships with people to deliver the best results. Being an entrepreneur for most of my career, I have a better understanding of managing different verticals of an organization. This experience has given me exposure to the fundamentals of management and made me a better decision-maker, better planner and better allocator of resources.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Head of Business Development - Digital Marketing
Nihilent Limited
Mumbai
6 2022 - Current
- Building digital marketing vertical specializing in performance marketing. programmatic media planning and buying, marketing analytics, Mar-tech and automations, Influencer marketing
- Planning marketing strategies for various organizations according to reach their business goal.
- Developing new programs to support strategic direction of organization
- Creating and managing short- term and long-term goals for BU.
- Aligned departmental objectives with company-wide goals, ensuring a cohesive approach towards growth.
- Strengthened client relationships through consistent communication and timely resolution of issues.
- Managed cross-functional teams to drive successful project completion and achieve organizational goals.
- Increased revenue by developing and implementing strategic business development plans.
- Expanded company presence in new markets by identifying opportunities and establishing partnerships.
- Mentored junior team members, fostering their professional growth and skill development.
- Spearheaded customer acquisition strategies, successfully onboarding numerous new clients.
- Presented progress reports to executive leadership, sharing insights on performance metrics and growth indicators.
Strategy & Program Manager
Yaari Digital Integrated Services (Indiabulls)
Mumbai
02.2022 - 06.2022
- Was a part of Strategy and Program management team for launching the e-commerce app by Indiabulls called as Yaari.
- Worked on B2C and B2B plans for projects.
- Planned digital marketing part of launch, sustenance and retention.
- Managed multiple strategic projects with numerous sub-projects or workstreams.
- Managed cross-functional teams for successful project completion within deadlines and budgets.
- Organizing programs and activities per the goals of the organization
- Developing new programs to support the strategic direction of the organization
- Develop an evaluation method to assess program strengths and identify areas for improvement
- Managing a team with a diverse array of talents and responsibilities
- Implementing and managing changes and interventions to ensure project
- Evaluating media plans, marketing activities and budgets.
Business Development Manager
Enlyft Networks Pvt. Ltd.
Mumbai
06.2020 - 02.2022
- Worked with various stakeholders for ideating influencer marketing campaigns for brands like OctaFX, CoinDCX, CoinSwitch, India Today, Meesho, Jio etc
- Developed content ideas and executed influencer marketing campaigns
- CAC optimization for clients via the use of 360-degree digital marketing activities
- Exploring various ways to reach the right TG of the organization's marketing activity
- Scaling up various marketing activities for growth via Affiliate marketing, programmatic media buying, performance marketing, and influencer marketing
- Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
- Setting goals and developing plans for business and revenue growth
- Researching, planning, and implementing new target market initiatives
- Research prospective accounts in target markets
- Pursuing leads and moving them through the sales cycle
- Developing quotes and proposals for prospective clients
- Setting goals for the business development team and developing strategies to meet those goals
- Training newly hired associates in the marketing team
- Increased company revenue by 10x within 1.5 years
- Managed to keep team resource cost to 10% of the net revenue.
Consultant
Join Sports Bar
Mumbai
06.2013 - 04.2020
- Implemented a revised inventory system focused on storage conditions, and ordering techniques resulting in 6% decrease in losses incurred by food wastage
- Trained staff to use POS systems for daily reporting, resulting into better control of business
- Setup a cloud kitchen to increase revenue, reduce overheads such as rentals, power bills
- Achieved revenue target of more than 100%
- Created social media presence to improve marketing and develop customer outreach strategies
- Negotiated contracts with multiple marketing companies.
Founder and Partner
The Golden Wok
Mumbai
06.2013 - 04.2020
- Opened multiple branches
- Provided operating performance oversight and leadership to 3 branches with more than 50 employees, Rs
- 15 million in salary and operating expenses
- Hired, trained, and coached 50+ staff members on customer service skills, food & beverage knowledge, health and safety standards
- Reduced variable costs by tighter controls on overtime expenditures and inventory waste
- Consistently exceeded monthly sales goals by a minimum of 10% by training front service staff on upselling techniques and by creating a featured food and beverage program
- Maintained an employee retention rate 50% higher than industry standard through management training programs, periodic performance reviews
- Increased the profit margins by negotiating aggressively with the supply vendors, Created social media presence to improve marketing and develop customer outreach strategies
- Produce monthly reports detailing sales trends
- Coordinate with government bodies for licensing purposes.
Marketing Team Lead
Ebizel India Pvt. Ltd.
Navi Mumbai
08.2008 - 03.2013
- Directed the hiring, performance evaluation for marketing and sales team and supervised their daily activities
- Directed and coordinated marketing activities and policies to promote products and services
- Generated new leads for sales through telephone, internet marketing and local marketing
- Trained a team of 100 people spread across multiple locations to achieve their sales targets.
Education
Skills
Microsoft Word
Microsoft Excel
Mircrosoft Power Point
Partnership Development
Team Leadership
Relationship building and management
Lead prospecting
Sales and Marketing
Training and mentoring
Languages
English
Marathi
Hindi
References
References available on request.
Certification
ISB, Hyderababd - Digital Marketing and Business Analytics
Sports
Lawn Tennis
Timeline
Strategy & Program Manager
Yaari Digital Integrated Services (Indiabulls)
02.2022 - 06.2022
ISB, Hyderababd - Digital Marketing and Business Analytics
08-2021
Business Development Manager
Enlyft Networks Pvt. Ltd.
06.2020 - 02.2022
Consultant
Join Sports Bar
06.2013 - 04.2020
Founder and Partner
The Golden Wok
06.2013 - 04.2020
Marketing Team Lead
Ebizel India Pvt. Ltd.
08.2008 - 03.2013
Head of Business Development - Digital Marketing
Nihilent Limited
6 2022 - Current
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