Vikram Mishra
Delhi
Summary
Trade Marketing professional with 11+ years of experience across Alcobev, Consumer Electronics, Fintech, and Retail Marketing industries. Expertise in trade marketing planning and execution, in-shop visibility, trade activations, consumer promotions, brand launches, BTL execution, and advertising & promotional budget management. Experienced in handling luxury and mainstream brand portfolios, executing In-Pack and On-Pack offers, conducting alco-bev events, and driving retail engagement through impactful market execution. Strong background in vendor management, procurement coordination, POSM deployment, outlet branding, and cross-functional stakeholder management across multiple markets.
Overview
11
11
years of professional experience
Work History
Trade Marketing Manager
Globus Spirits Limited
02.2023 - Current
- Managing trade marketing operations and retail visibility initiatives for leading alco-bev brands across multiple markets.
- Leading end-to-end planning and execution of trade marketing campaigns and consumer promotions.
- Planning and managing in-shop visibility initiatives including glow sign boards, posters, shelf strips, standees, and retail branding.
- Planning and executing In-Pack and On-Pack consumer offers along with trade schemes and retail promotions.
- Managing advertising and promotional budgets for various campaigns.
- Conducting alco-bev events, premium activations, and consumer engagement programs.
- Coordinating with agencies and vendors for POSM production and deployment.
- Driving launch and market visibility for premium and mainstream brands.
- Managing commercial approvals, vendor negotiations, and execution tracking.
Junior Manager - Offline Marketing (Entertainment Division)
One97 Communications Limited (Paytm)
12.2018 - 01.2023
- Managed offline marketing campaigns across cinemas, QSRs, and retail outlets.
- Coordinated creative approvals, campaign execution, and branding deployment.
- Managed vendor coordination, printing execution, and site recce activities.
- Handled campaign budgets, inventory, and multi-city implementation.
- Verified invoices and ensured compliance with installation proof documentation.
- Successfully executed branding campaigns across multiple cities.
- Managed seamless on-ground implementation for entertainment and retail campaigns.
Senior Associate - Purchase
Paytm Payments Bank
05.2020 - 01.2021
- Managed vendor development and procurement operations.
- Created and managed purchase orders using SAP.
- Conducted supplier evaluation, cost analysis, and procurement reporting.
- Coordinated stakeholder management and contract negotiations.
Trade Marketing Support
Sony India Pvt. Ltd. (Off-roll)
02.2017 - 12.2018
- Supported national trade marketing and BTL activities.
- Coordinated with regional teams for trade campaign execution.
- Managed POSM inventory, warehouse reporting, and vendor billing.
- Handled SAP operations and trade marketing coordination.
Trainee - Technical Support
Sony India Pvt. Ltd.
05.2015 - 02.2017
- Provided technical troubleshooting and remote support for HAV products.
- Assisted service teams and customers in issue resolution.
Education
MBA - Marketing & Retail Management
Bharati Vidyapeeth
Pune01-2024
B.Tech - ECE
Maharishi Arvind Institute
Jaipur01-2014
12th -
10th -
Skills
- Trade marketing
- Promotion planning
- Budget management
- Vendor negotiation
- In-shop visibility
- Marketing strategy
Disclaimer
I hereby declare that the above-mentioned information is true to the best of my knowledge and belief.
Languages
- Hindi
- English
- Hindi
Timeline
Trade Marketing Manager
Globus Spirits Limited
02.2023 - Current
Senior Associate - Purchase
Paytm Payments Bank
05.2020 - 01.2021
Junior Manager - Offline Marketing (Entertainment Division)
One97 Communications Limited (Paytm)
12.2018 - 01.2023
Trade Marketing Support
Sony India Pvt. Ltd. (Off-roll)
02.2017 - 12.2018
Trainee - Technical Support
Sony India Pvt. Ltd.
05.2015 - 02.2017
MBA - Marketing & Retail Management
Bharati Vidyapeeth
B.Tech - ECE
Maharishi Arvind Institute