Vikram Saxena

• Responsible for National Business / Sales & Marketing of consumer products in CSD/CPC & Institutional Channels & presenting them to Top management for Division line up growth.
• Responsibly Driven, analyzed and improved performance of Institutional Sales (CSD/CPC/Non CSD) across 5 zones Pan India using sales metrics and performance reports.
• Handled CSD/CPC (Institutional Sales) across Pan India Market (4000+ outlets) for Baby care range of products.
• Team handling of Supported 5 regional managers / 20 Sales Officers / 42 Representatives / 5 Business Partners...with aiming market of 4000+ outlets.
• Taken the Himalaya Baby care market from < 2 Cr in 2015 to 40+ Cr in 2021 with 75+ products in hand..resulted sales goals and processes for each region based on zone metrics and company objectives.
• Liaising with Govt. Institutions...Adelphi (CSD) / CPC HQ / All coast HQs for regular Business volumes & expansions.
• Oversaw Horizontal & Vertical expansion in Sales numbers / Marketing / Merchandising / New Products / Training ...reducing inefficiencies and streamlining processes for Business.
• Esteemed focus on Strategies on Coverage & Range Selling of each & every SKU towards ultimately reach to consumers
• New Product Development (NPD) control & monitoring - Started with 12 SKUs in 2015...taken to 80+ in 2021.
• Increased profit margin through maximizing range of products available for CSD/CPC Industry Markets & consumers.
• Developed reports of zone performance and presented data to Top management - Business Trackers / Recovery Trackers / Inventory Trackers / Daily Sales Trackers / Performance Review.
• Created and launched new online marketing & merchandising strategies, resulting in 60 % sales increase - Brand Promotions / Activities / Contests.
• Increased Pan India market share 60% in CPC & 35% in CSD within 36 months.
• Created lists of potential customers based on regional markets and assigned sales tasks to team of 70 employees.
• Created Trackers and Discussion reports by tracking Daily / weekly / Monthly / HY sales.
• Drove team and company profits by developing and strengthening relationships with industry partners and potential clients.

Key Responsile Areas(KRA)

Handling Territory of Sirsa,Fatehabad & Hisar/Outlets strength 4000+/C&F 3/Dist 19+/Team 16 MD,PSR,RSS/Route operations/Primory & Secondry handling, claim settlements,Tgt vs ach.

-Channel Sales & Distribution Management

-Daily Market Visits / Retailing for ensuring availability & gap-filling of the product
-Visiting the Institutions frequently and increase their level of interest in business

-Ensuring delivery of stock at the last point of the market.

-Preparing projections,monitoring and fixing up the sales targets & achievement to the sales team

-Taking high targets and bring more volumes to the company

-Daily monitoring of sales (primary and secondary) / retail productivity.

-Ensuring order flow, advance collections and stock level

-Market Development increasing Retail Coverage and Retail Penetration

-Maintaining proper sales flow as per the sales plan in daily / monthly / Quarterly & Annual basis.

-Proper monitoring of Sales team towards sales maximization.

Team Handling & Supervision / CRM

-Co-ordinate with the Sales team by projections of sales / closing stocks to plan for production

-Grooming up the subordinates to sharpen their skills & develop them to take up higher responsibilities

-Aware about the new products coming into the market / merchandising team for R&D.

-To ensure credit controls within the company’s laid down norms

-Ensuring proper implementation of all marketing activities promotions, schemesnew product launches.
-Making recommendation of various advertisement activities required to fight competition

New Customer / Client Orientation (Market Plans & Strategy)

-New market / area development .

-Facilitatation of the company in production-planning by forecasting the future requirements

-Ensuring submission of target vs. achievement periodically for calculation of incentive etc.

-Execution the process of sales execution and building market share thru aggressively

-Targeting new customers on gross basis.Constant focus on quality marketing through innovative market

-Managing Sales & marketing at Agecy & Distribution channels

-Ensuring figures/data analysis as MIS Report.

-Be a part of Sales Team of 8 SEs, 10 Distributors.

-Sales promotion programme & Check the promotion claim & submitted to C & FA

-Analysis Weekly, Quarterly, Half –Yearly & yearly planning, overall growth, cost cutting & performance

-Managed Institutional / Corporate sales profile of overall branch leading to efficient business development.

-Managed Seminars and distributional strategy business makeover

-Selling services and investments to our most sophisticated clientele.