Vikram Singh
Faridabad
Summary
Sales and distribution professional with 20+ years of success in driving revenue, expanding retail operations, and managing cross-functional teams for renowned fashion and footwear companies including Puma, Arvind, S. Kumars and Lilliput. Proven expertise in channel sales, large format stores (LFS), shop-in-shop (SIS), distributor management, and key account handling across North and East India. Skilled in planning, team leadership, and achieving exceptional sales targets.
Overview
25
25
years of professional experience
Work History
Warehouse Operations
Funku Online Retail Services
Faridabad
06.2022 - Current
- Company Overview: Warehouse Operations
- Managing end-to-end fulfillment services for online sellers across marketplaces.
- Overseeing inventory, order processing, and shipping logistics.
- Enhancing seller experience and service efficiency.
- Warehouse Operations
Territory Sales Manager
Arvind True Blue Ltd.
New Delhi
09.2019 - 04.2022
- Drove 60% sales growth for 'True Blue' in Delhi, UP, Haryana, Rajasthan, and Upper North.
- Led sales operations for 2 EBOs, 25 key accounts, and 35 MBOs (₹10 Cr GSV).
- Managed three distributors, contributing ₹4 crore in sales.
- Supervised two store managers and more than fifty fashion assistants.
- Played an instrumental role in accelerating the sales volume to generate the maximum revenue possible. Controlling collections and credit exposure.
- Executed sales plans, staff hiring, and promotional campaigns.
- Budget for territory-wise and month-wise sales plans, turnover incentives, promotion campaigns, and door-wise schemes (Fresh and EOSS).
- Planned distributor-wise, door-wise, and category-wise order booking targets.
- Drive and monitor tertiary sales from Shop-in-Shop (SIS) and key accounts doors.
Asst. Manager Sales
Arvind Fashions Ltd. / Arvind Sports Lifestyle Division
New Delhi
04.2018 - 09.2019
- Handled the distribution of Arrow, FM, and USPA footwear across four states.
- Displayed sincerity in handling four Distributors across the Delhi, Rajasthan, UP, and Uttarakhand (Primary net sales of 1.09 cr. from distribution and 82 lacs from liquidation sales in FY 18-19).
- Over 10 footwear SIS were successfully opened.
- Managed a whole gamut of functions, including directing the collections, credit exposure, and outstanding.
Asst. Sales Manager
Puma Sports India Pvt. Ltd.
Gurgaon
05.2013 - 02.2018
- Managed diversified businesses or verticals for Puma India, including Distribution, C&F, SIS, EBO, Factory Outlets, Team Sports (Distribution & Institutional), Kids' Wear, School Shoes, and Liquidation (Rs 22 cr of net sales).
- Managed ₹14 Cr business in distribution, C&F, SIS, EBO, and Rs. 7 Cr in liquidation.
- Led footwear and apparel sales across Delhi NCR, Rajasthan, North, and East India.
- Executed successfully corporate team sports deals from ONGC twice, EIL, Rajasthan Cricket Association, and UP Cricket Association, and multiple institutional sports deals directly and indirectly.
- Opened new MBO and SIS doors, and trained a team of 16 or more sales staff.
- Operated the partners EBO and factory outlets of Delhi NCR, including primary sales, stock, and collection.
- Handled the Shop-in-Shop (SIS) doors (14 SIS in Delhi NCR) to drive and oversee the secondary sale. Determined, negotiated, and inaugurated new Bi-Brand stores. Carried out the up-selling and cross-selling to expand the MBO contribution (network of more than 80 MBOs).
Asst. Manager - LFS
Belmonte (S. Kumar's Nationwide Ltd.)
New Delhi
03.2012 - 12.2012
- Oversaw LFS operations in North and East India for two team leaders and 46 sales staff.
- Managed 46 stores, including Reliance Trends, Central, Max, Walmart, Brand Factory, Maya, Coupon, etc.
Area Sales Manager
Lilliput Kidswear Ltd.
New Delhi
03.2007 - 01.2012
- Oversaw East India territory, including NE, West Bengal, Bihar, Jharkhand, and Orissa.
- Led four distributors and over sixty dealer networks to enhance order booking and stock movement.
- Managed collections processes to ensure efficient cash flow and improve inventory turnover.
Area Sales Executive
Atlas Brands Pvt. Ltd.
New Delhi
09.2003 - 03.2007
- Handled the operation of large format stores, EBO (Madura), C&F, and distribution in Delhi NCR and UP for leather product brands Bulchee, Louis Philippe, Allen Solly, and Peter England.
- Generated sales from Madura Garments Stores and key accounts, i.e., Shoppers Stop, Lifestyle, Max, Pyramid Mega Store, and Metro Shoes.
- Managed the distribution business for UP, and the C&F operation for Delhi NCR.
- Looked after the Bulchee watch strap market of Delhi and UP.
Officer - Sales
Paris Elysees India Pvt. Ltd.
New Delhi
08.2002 - 09.2003
- Handled the French perfume brand, Paris Elysees, business in East Delhi.
- Procurement of primary and secondary orders, and payment collection.
- Coordination of daily sales activities with one distributor.
Executive - Sales & Marketing
Ceremony Arts Pvt. Ltd.
New Delhi
01.2000 - 08.2002
- Drove sales for Ceremony brand in South and East Delhi, Noida, and Faridabad markets.
- Executed corporate sales initiatives for greeting cards to expand market reach.
- Launched first exclusive store for Ceremony brand in Noida, enhancing brand visibility.
Education
PG Diploma - Marketing & Sales Management
Bhartiya Vidya Bhavan
01-1999
Bachelor of Arts -
Rani Durgavati Vishwavidyalaya
Jabalpur01-1998
Vocational Course - Advertising, Sales Promotion & Sales Management
Rani Durgavati Vishwavidyalaya
01-1998
12th -
Kendriya Vidyalaya No.1 OFK Jabalpur
Skills
- Strategic Sales Planning
- Distribution & Channel Sales
- LFS & SIS Expansion
- Key Account Management
- Revenue Generation & Collection
- Team Leadership & Training
- Inventory & Fulfillment Operations
- Territory Management
- Relationship Management
- Communication & Negotiation
- Analytical Thinking
- Adaptability & Flexibility
- Integrity & Honesty
- Time Management
- Leadership Acumen
Personal Information
Date of Birth: 05/08/77
Technical Interpersonal Strengths
- Communication and negotiation
- Analytical thinking
- Adaptability and flexibility
- Integrity and honesty
- Time management
- Leadership Acumen
Projects
Bhartiya Vidya Bhavan evaluated the marketing practices in Escorts Tractors Ltd. in 1999.
Vocational course, worked on 'Marketing Strategies (Sales Promotion and Distribution) of Godrej products in Jabalpur in 1998.
Timeline
Warehouse Operations
Funku Online Retail Services
06.2022 - Current
Territory Sales Manager
Arvind True Blue Ltd.
09.2019 - 04.2022
Asst. Manager Sales
Arvind Fashions Ltd. / Arvind Sports Lifestyle Division
04.2018 - 09.2019
Asst. Sales Manager
Puma Sports India Pvt. Ltd.
05.2013 - 02.2018
Asst. Manager - LFS
Belmonte (S. Kumar's Nationwide Ltd.)
03.2012 - 12.2012
Area Sales Manager
Lilliput Kidswear Ltd.
03.2007 - 01.2012
Area Sales Executive
Atlas Brands Pvt. Ltd.
09.2003 - 03.2007
Officer - Sales
Paris Elysees India Pvt. Ltd.
08.2002 - 09.2003
Executive - Sales & Marketing
Ceremony Arts Pvt. Ltd.
01.2000 - 08.2002
PG Diploma - Marketing & Sales Management
Bhartiya Vidya Bhavan
Bachelor of Arts -
Rani Durgavati Vishwavidyalaya
Vocational Course - Advertising, Sales Promotion & Sales Management
Rani Durgavati Vishwavidyalaya
12th -
Kendriya Vidyalaya No.1 OFK Jabalpur
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