TEKMAL VIKRAM REDDY
Performance Marketing Manager
Hyderabad
Summary
Bringing 8.6+ years of experience in managing paid campaigns across multiple platforms, with a strong focus on retail clients in sectors including Nutrition Supplements, Apparel, Cosmetics, Home Furnishing, Gifting, and Tools. Known for exceptional cross-functional collaboration, driving marketing strategies that enhance the online presence and success of brands.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work History
Performance Marketing Manager
Swisse Wellness (H & H Global)
7 2022 - Current
- Crafting and executing performance marketing strategies in line with brand objectives.
- Overseeing and fine-tuning paid media campaigns across various channels.
- Conducting thorough market research to pinpoint potential areas for growth.
- Utilizing data analysis to gauge and enhance campaign performance for optimal results.
- Collaborating with creative, content, brand, and logistics teams to seamlessly implement strategic plans.
- Steering campaigns to achieve maximum daily, weekly, and monthly return on investment, meeting growth targets.
Client Operations Manager
Netelixir
02.2022 - 07.2022
- Successfully managed client budgets exceeding $1M by crafting and implementing diverse paid media strategies..
- Spearheaded enterprise accounts across the US, driving a remarkable 90% increase in year-over-year revenue.
- Skillfully utilized smart bidding strategies and the latest beta features to boost revenue performance.
- Google Analytics, providing leadership and key stakeholders with critical insights into consumer purchasing trends.
- Managed complex client portfolios while ensuring consistent communication with all stakeholders involved in project execution.
- Led a team of six marketing analysts, directing their efforts in analyzing, executing, measuring, and optimizing marketing campaigns to consistently achieve daily, weekly, and monthly ROI and growth objectives.
Account Planner
Netelixir
01.2021 - 01.2022
- Oversaw diverse client accounts, providing a range of services including Google Ads, Bing Ads, and Yahoo Gemini.
- Facilitated monthly and quarterly business reviews with the Customer Success team to analyze performance, historical trends, and devise strategies aligned with clients' business goals.
- Contributed to the growth of clients' businesses by introducing new channels tailored for various stages of the marketing funnel, testing innovative ideas, and exploring new betas.
- Formulated and executed campaign strategies for both Programmatic ads and Google Ads.
Sr. Digital Marketing Analyst
Netelixir
06.2019 - 12.2020
- Directed the operations and pre-sales teams to expand business operations in both the US and India markets.
- Successfully onboarded seven brands spanning diverse industries such as Apparel, Home Furnishings, Cosmetics, Tools and Musical.
- Facilitated knowledge-sharing sessions with team members, focusing on the adoption of modern search strategies, achieving a remarkable 70% implementation within the initial three months.
- Established, monitored, and ensured strict adherence to launch schedules and marketing objectives.
Digital Marketing Analyst
Netelixir
01.2018 - 01.2022
- Played a pivotal role in formulating a successful omni-channel marketing strategy for retail clients spanning various geographic locations.
- Developed comprehensive campaign setups through detailed research on consumer personas, competitors, and keywords.
- Effectively visualized and communicated weekly and monthly performance metrics to clients, utilizing tools such as Supermetrics.
- Provided valuable insights and recommendations for enhancing marketing promotions and optimizing product page layouts based on web analytics.
Digital Marketing Associate & Intern
Netelixir
01.2016 - 12.2017
Education
MBA - Marketing
London Management Academy
04.2014 - 04.2016
Bachelor of Technology. - Electrical, Electronics And Communications Engineering
MLRITM College of Engg & Tech
04.2010 - 04.2014
Skills
Paid Search: Google Ads, GA4, Microsoft Ads, Yahoo
Social Media Advertising: Meta & Snapchat Ads
Programmatic Advertising: AdCritter, Criteo
E-commerce Advertising: Amazon, Flipkart
Affiliate Marketing: Admitad, ICubeswire
Display & Video Advertising: Display Networks, YouTube
E-commerce Platforms: Shopify, Payment Gateways
Marketing Automation: Kenshoo
Timeline
Client Operations Manager
Netelixir
02.2022 - 07.2022
Account Planner
Netelixir
01.2021 - 01.2022
Sr. Digital Marketing Analyst
Netelixir
06.2019 - 12.2020
Digital Marketing Analyst
Netelixir
01.2018 - 01.2022
Digital Marketing Associate & Intern
Netelixir
01.2016 - 12.2017
MBA - Marketing
London Management Academy
04.2014 - 04.2016
Bachelor of Technology. - Electrical, Electronics And Communications Engineering
MLRITM College of Engg & Tech
04.2010 - 04.2014
Performance Marketing Manager
Swisse Wellness (H & H Global)
7 2022 - Current