Vikram Thakur Singh
Paid Search Manager
Raipur
Summary
Results-driven Paid Search Manager and people-focused leader with a proven track record in optimizing digital marketing campaigns and enhancing team performance. Skilled in leading client-facing teams, fostering collaboration, and driving operational excellence. Proficient in managing paid search strategies across various platforms to achieve business goals, improve ROI, and meet client expectations. Adept at leveraging data-driven insights to inform decision-making while cultivating a positive team culture through mentorship, training, and performance tracking. Dedicated to improving utilization, quality, and employee engagement to drive sustainable success.
Overview
15
15
years of professional experience
2
2
years of post-secondary education
Work History
Manager - Paid Search
Dentsu Global Services
04.2023 - Current
- Responsible for day-to-day operations consisting of 50 associates, who work with different agencies serving top global clients
- Take care of daily deliverables making sure that the team is meeting the set volumes and utilization targets with top notch quality
- Get on teams call with onshore agencies and understand their concerns, develop plans to solve them for smoother delivery of operational activities
- Organize weekly calls with associates and the onshore agencies
- Get involved in hiring, onboarding and training of the new employees
- Organize trainings and sessions to bridge the skill gap the clients have highlighted
- Provide monthly feedback to employees on how they have been doing and suggest areas of improvement if any
- Send weekly reports to the management
- Expertise in campaign launch, optimization, and account audit; strong understanding of paid media channels including Google Ads and Meta, Pinterest, Snapchat Ads
- Manage campaign launches, optimize performance, conduct account audits, and report on results
Account Manager
Paragon Digital Services
01.2021 - 03.2023
- Design and deliver Paid Search and Meta campaigns that achieve their objectives and support team goals.
- Design, plan and execute complementary social media campaigns
- Hold responsibility for analytical reporting of digital marketing campaigns and use that data to inform future activities and improvements
- Run monthly marketing campaign reviews to track performance of campaigns and propose improvements.
- Implement best practice SEM approaches including paid advertising
- Identify trends and insights, and optimize ROI and performance based on insights.
- Conduct A/B testing to see which variable is working better and execute same in UI
- Work closely with other members of Panel team, and other marketing stakeholders, to collaborate on campaign strategy and design
- Increased Conversions for account by more than 50%, thereby bringing down CPA by 20% by applying right set of targeting and bid strategies
Sr SEM Analyst
Accenture Services Pvt Ltd
06.2016 - 12.2020
- Providing optimization solutions like building campaigns for high value customers, create Keywords sets, bids and budget suggestions.
- Gather and analyze data at account level and campaign level
- Create reports to support & aid optimization/incremental opportunity strategies and/or support team's requirements for report creation and their analysis
- Creating weekly reports on Display & Youtube campaigns to enhance their performance and opportunities.
- Provide training & mentoring support to new folks with necessary resources within stipulated time frame designed by training team.
Online Marketing Associate
Arista Infotech
11.2015 - 01.2016
- Create Google Ads Search campaigns.
- Conduct keyword research to expand targeting.
- Conduct SQR analysis for positive and negative keyword opportunities.
- Do bid optimizations based on best performing parameters.
Google Ads Reporting Analyst
Concentrix Daksh Services Pvt Ltd
09.2012 - 06.2015
- Generate Daily, Weekly and Monthly Performance Reports for Top Advertisers from North America Region.
- Provide insights on current performance and steps to optimize accordingly.
Customer Service Executive
HSBC
10.2010 - 02.2012
- Verifying customer details, cross checking documents, opening mortgage accounts.
- Sending funds though Electronic Funds Transfer.
Education
Master of Commerce - Accounting And Finance
Kakatiya University
06.2008 - 07.2010
Skills
- Paid Search & Social Media Marketing
- Optimization
- Analytics
- Campaign Management
- Operations Management
- People Management
- Training & Development
- Capacity Management
- Decision-making
- Process Improvement
- Performance evaluations
- Teamwork and collaboration
Timeline
Manager - Paid Search
Dentsu Global Services
04.2023 - Current
Account Manager
Paragon Digital Services
01.2021 - 03.2023
Sr SEM Analyst
Accenture Services Pvt Ltd
06.2016 - 12.2020
Online Marketing Associate
Arista Infotech
11.2015 - 01.2016
Google Ads Reporting Analyst
Concentrix Daksh Services Pvt Ltd
09.2012 - 06.2015
Customer Service Executive
HSBC
10.2010 - 02.2012
Master of Commerce - Accounting And Finance
Kakatiya University
06.2008 - 07.2010
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