Vikram Veerannagari

Google Ads Manager

Regalix

Hyderabad

05.2022 - Current

Developed and executed Google Ads campaigns to support business objectives.
Performed extensive A and B testing of ad copy and landing pages.
Analyzed search query reports to identify new keywords and optimize existing campaigns.
Collaborated with design team on creating effective display ads for remarketing campaigns.
Generated weekly performance reports for clients detailing campaign results.
Monitored budget pacing and adjusted bids accordingly to ensure goals were met within budget limits.
Identified areas of opportunity in client accounts through analysis of account metrics such as CTR, CPC, CPA.
Managed all aspects of account setup including tracking codes, conversion pixels, bid strategies.
Conducted competitor research to determine best practices for targeting and optimization strategies.
Maintained up-to-date knowledge on the latest trends in digital advertising industry through attending conferences and reading relevant blogs and articles.
Worked closely with clients throughout the entire lifecycle of their Google Ads campaigns from onboarding to launch and post-launch optimizations and management.
Optimized campaigns using advanced features such as automated rules and scripts.
Implemented various tactics such as dynamic search ads and remarketing lists for search ads.
Ensured compliance with Google Ads policies while launching new campaigns.
Planned advertising campaigns for online, print and other mediums.
Collaborated with other departments to coordinate strategic marketing activities.
Created marketing policies and procedures, evaluating and revising to maximize team efforts.
Created, monitored, and optimized keyword bids across multiple accounts.