Vikram Verma
Summary
Dynamic career of over 15 years that reflects pioneering expertise & year-on-year success in Sales and Distribution, Business Development, Retail Operations, Product Launch & Promotions, P&L Management, Financial Inclusion, Revenue Generation, and Team Building & Leadership. Proven track record in increasing sales revenues, exceeding targeted goals, developing profitable business relationships, and building an extensive client base. Demonstrated ability to manage and implement sales strategies, market intelligence, and product launches effectively. Recognized for exceptional stakeholder management, team development, and BTL marketing initiatives.
Overview
23
23
years of professional experience
Work History
Business Head - Rajasthan (Assistant General Manager)
Indospirit Beverages Pvt Ltd
01.2024 - Current
- Leading Rajasthan State Corporation Market Operations for Alco Beverages Products
- Developing and reviewing sales strategy for the region to achieve annual sales targets (volume sold, turnover, profitability)
- Leveraging market intelligence to provide sales projections and assist in Quarterly and Long-Range planning
- Implementing regional strategy and sales plans, coordinating with Manufacturing Ops
- For cost optimization and timely delivery
- Finalizing and monitoring distribution objectives, ensuring adherence to sales targets
- Managing new brand launches, including product registration, packaging, and excise approvals
- Monitoring budget expenditure and managing deviations to ensure financial efficiency
- Engaging with stakeholders including government corporations, distributors, and wholesalers to drive sales and visibility of products
- Leading BTL marketing initiatives, customizing activities by state, and overseeing implementation
- Providing coaching and leadership to the team, participating in recruitment and performance reviews
- Developed and implemented strategies for increasing market share, profitability, and customer satisfaction.
Analyzed the financial performance of business operations to identify areas of improvement.
Jio Centre Operations (Unit Head)
Reliance Jio Infocom Ltd
06.2018 - 01.2024
- Spearheaded business operations across Prepaid/Postpaid, Device/Handset, Enterprise, FTTH (Fiber to Home), Jio Mart Digital, and Jio Mart Kirana
- Rolled out new projects and implemented strategies to expand market segments
- Supervised a multidisciplinary team across S&D Network, Finance, HR, Admin, SCM, and SCO
- Coordinated with State/Regional teams for operational fitness and execution of national/regional initiatives
- Formulated sales targets based on competition and market trends, developing annual promotion plans
- Managed new product launches and ensured effective placement at retail bases
- Conducted competitor analysis to achieve market share and drive business goals
- Led training and onboarding of new employees, ensuring excellence in operations
Zonal Manager - Delhi CR
Oxigen Services (I) Pvt Ltd
08.2017 - 05.2018
Assistant General Manager, Cluster Head Mass Distribution
Reliance Communications Ltd
10.2013 - 07.2017
Sr.Manager - Sales (Prepaid)
Idea Cellular Ltd
03.2010 - 09.2013
Manager - Operations
Reliance Industries Ltd
02.2004 - 03.2010
Territory Manager
Parle Products Pvt Ltd
04.2002 - 02.2004
Education
MBA Executive -
Institute of Management Studies DAVV Indore
Indore01.2012
Diploma - Hotel Management
Institute of Management Studies DAVV Indore
Indore01.1999
B.Com -
Vikram University
Ujjain01.1997
Skills
- Change Agent
- Collaborator
- Communicator
- Planner
- Thinker
Accomplishments
- Appreciated for RMS Growth (22%), CMS Growth (21%) and functioned as Idea NO.2 from NO.3 Operator- Idea Cellular
- Successfully launched MBB-3G in Rajasthan and won PAN India Idea Smart Phone Contest in FY12-13- Idea Cellular
- Awarded No.1 ASM under MNP Contest in fy 12-13- Idea Cellular
- Infra Design and Development-Distribution expansion/ Retail expansion/Manpower- Reliance Communication Ltd
- Exposed to merchant acquisition, MATM/POS, Remittance, Aggregate Business, CSP operations (CASA), Wallet operations, B2B tie-ups and financial products sales- Oxigen Services (I) Pvt Ltd
- Launched Petroleum Retail Operations from project phase to operational front- COCO/CODO/DODO Formats - Petroleum Business
- Recorded highest growth in HSD/MS sales volume (15% Market Share)/ lube sales and effective Fleet Management Programme - Petroleum Business
- Recognized for alternate sales volumes by Tie-ups and Plaza Sales- Petroleum Business
- Launched Fresh Format across MP, category operations- Processed Food beverages and Confectionary- Reliance Retail
- Handled Reliance Super Format Store operations/Merchandise- the team of store ops for Customer Service, Inventory Availability, Audits, controlling of ageing stocks, Store standards, Shrinkage control, Food Safety, Logistics inward & outward, Process adherence and managed an annual business of 200+ Cr.
- EPS-Appointed and maintained operational fitness for exclusive Parle Shoppe's
- Successfully introduced new products and attained 15% growth in confectionary
- Handled product line- food& Beverages/Biscuits/water
Core Competencies
- Sales & Operations Management
- Market Intelligence & Sales Projections
- New Product Launch & Promotions
- Team Building & Leadership
- Retail Operations & Business Development
- Distribution & Channel Hygiene Development
- P&L Management
- Stakeholder Management
- BTL Marketing Activities
- Budget Management & Expenditure Monitoring
Timeline
Business Head - Rajasthan (Assistant General Manager)
Indospirit Beverages Pvt Ltd
01.2024 - Current
Jio Centre Operations (Unit Head)
Reliance Jio Infocom Ltd
06.2018 - 01.2024
Zonal Manager - Delhi CR
Oxigen Services (I) Pvt Ltd
08.2017 - 05.2018
Assistant General Manager, Cluster Head Mass Distribution
Reliance Communications Ltd
10.2013 - 07.2017
Sr.Manager - Sales (Prepaid)
Idea Cellular Ltd
03.2010 - 09.2013
Manager - Operations
Reliance Industries Ltd
02.2004 - 03.2010
Territory Manager
Parle Products Pvt Ltd
04.2002 - 02.2004
MBA Executive -
Institute of Management Studies DAVV Indore
Diploma - Hotel Management
Institute of Management Studies DAVV Indore
B.Com -
Vikram University
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