Playing chess
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Hi, I’m
VIKRAM SINGH
Pioneering Digital Success | 17 Years Multicultural Experience
Summary
Overview
17
years of professional experience
2
Languages
Work History
Global University Systems (GUS)
Senior Director - Marketing (UPES University and Pearl Academy)
3 2021 - Current
Job overview
- Lead Acquisitions Planning & executing a multi-crore rupee of budget across multiple digital marketing teams and an in-house agency for UPES & Pearl Academy
- Facilitated seamless business transitions during mergers or acquisitions, ensuring minimal disruption to ongoing operations while integrating teams effectively.
- Established team priorities, maintained schedules and monitored performance.
- Driving performance marketing campaigns across digital sources along with yearly CPA deals with various partners in the education space
- Overall responsibility is to hit the Applications & Enrolment targets for both institutes.
- Drove revenue growth through successful market expansion strategies, identifying untapped markets and capitalizing on emerging trends.
- Led cross-functional teams to successfully launch new products, meeting deadlines and budgets.
Meritnation
Senior GM – Digital Marketing
07.2013 - 02.2021
Job overview
- User Growth Delivered 2cr+ users via conceptualizing and executing Digital Campaigns across Ad networks
- Built attribution models from scratch and led growth initiatives across BTL activities
- Improved user conversion by 40% by optimizing user journey at 60% reduced spends
- Worked closely with the Product team and generated High-Quality Leads through on-site engagement.
Pensa Media
AVP – Product Delivery
07.2012 - 07.2013
Job overview
- Team Management Ramped up team strength from 8 to 40+ & optimized workflow to launch 1500+ SMB client campaigns
- Worked with the technology team to build an API-based campaign alerts system to assist Account Managers to manage 100+ Google AdWords accounts.
Clickable
Solutions Team Manager
01.2011 - 07.2012
Job overview
- Process Management Visited NY in Jan '12 to audit the existing workflow and process
- Standardization of workflow and TATs, frequencies, and dependencies
- Streamlined reporting needs from high-end clients
- Ramped up team members to handle clients directly
- End to end Management of a book of US clients
Google (ETO)
Manager – Google India Jumpstart Service
12.2009 - 01.2011
Job overview
- Launch -Operations Streamlined the process to increase accountability & ownership of team members
- Optimized output by assigning data accumulated as a Backlog which gave a huge kick-start in Q1, 2010
- Charted a new position to build a career path for sales agents and mentored them to become GAP professionals
- Took over Training from Google and ramped up in-house Trainers & Quality Analysts
- Stabilized weekly reviews and presented in-depth analysis.
Google UK
Google Ad words Sales Consultant
07.2008 - 07.2009
Job overview
- Portfolio Management Responsible for acquiring SMB clients and achieving revenue targets
- Reviewing client's website, business model, and industry and determining appropriate advertising budgets
- Formulating advertising, tailoring, and implementing Ad Words campaigns
- Performed consistently amongst the top performers of the team.
British Gas UK
Sales Consultant- British Gas
11.2007 - 07.2008
Job overview
- Business Development Sold energy contracts for gas and electricity together with other home care services such as central heating breakdown cover offered by British Gas and achieved sales targets monthly
- Regularly achieved my sales targets and won a bi-weekly competition among 300+ colleagues
- Was chosen for the Google Sales Process (within the company) because of sincere performance in this role.
Education
Leeds Met. UniversityWest Yorkshire, United Kingdom
Master of Arts from Marketing
04.2005 - 04.2007
University Overview
Skills
Collaborative Leadership
Team Management
Organizational Development
Stakeholder Relations
Team Building and Motivation
Culture Transformation
Data Analytics
Team building abilities
Reporting expertise
Core Values Management
Strategic Planning
Strategies and goals
People Management
Story pitching
Budget Control
Issues Resolution
Problem-Solving
Web Analytics
Analytical Thinking
Active Listening
Attention to Detail
Google Ads, Bing Ads, Facebook Ads
SEM, SMM, PPC, SEO
Accomplishments
Accomplishments
- Built a highly motivated and super skilled performance marketing team from scratch.
- Built a infra to capture data accurately and save 30% costs YOY over last 3 years basis data driven decisions.
- Built processes, templates and checklists to ensure smooth running of all marketing operations.
Interests
Playing cricket
Cooking
Internet of Things
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior GM – Digital Marketing
Meritnation
07.2013 - 02.2021
AVP – Product Delivery
Pensa Media
07.2012 - 07.2013
Solutions Team Manager
Clickable
01.2011 - 07.2012
Manager – Google India Jumpstart Service
Google (ETO)
12.2009 - 01.2011
Google Ad words Sales Consultant
Google UK
07.2008 - 07.2009
Sales Consultant- British Gas
British Gas UK
11.2007 - 07.2008
Leeds Met. University
Master of Arts from Marketing
04.2005 - 04.2007
Senior Director - Marketing (UPES University and Pearl Academy)
Global University Systems (GUS)
3 2021 - Current
Exposure
Exposure
- Tableau
- Photoshop
- SQL
- AdWords Editor
- Singular (Mobile Measurement)
- WebEngage
- Salesforce Marketing Cloud
- Google Data Studio
- Power BI
Exposure
Exposure
- Tableau
- Photoshop
- SQL
- AdWords Editor
- Singular (Mobile Measurement)
- WebEngage
- Salesforce Marketing Cloud
- Google Data Studio
- Power BI