Playing chess
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Hi, I’m
VIKRAM SINGH
Pioneering Digital Success | 17 Years Multicultural Experience
Summary
Overview
17
years of professional experience
2
Languages
Work History
Global University Systems (GUS)
Senior Director - Marketing (UPES University and Pearl Academy)
3 2021 - Current
Job overview
- Lead Acquisitions Planning & executing a multi-crore rupee of budget across multiple digital marketing teams and an in-house agency for UPES & Pearl Academy
- Facilitated seamless business transitions during mergers or acquisitions, ensuring minimal disruption to ongoing operations while integrating teams effectively.
- Established team priorities, maintained schedules and monitored performance.
- Driving performance marketing campaigns across digital sources along with yearly CPA deals with various partners in the education space
- Overall responsibility is to hit the Applications & Enrolment targets for both institutes.
- Drove revenue growth through successful market expansion strategies, identifying untapped markets and capitalizing on emerging trends.
- Led cross-functional teams to successfully launch new products, meeting deadlines and budgets.
Meritnation
Senior GM – Digital Marketing
2013.07 - 2021.02 (7 years & 7 months)
Job overview
- User Growth Delivered 2cr+ users via conceptualizing and executing Digital Campaigns across Ad networks
- Built attribution models from scratch and led growth initiatives across BTL activities
- Improved user conversion by 40% by optimizing user journey at 60% reduced spends
- Worked closely with the Product team and generated High-Quality Leads through on-site engagement.
Pensa Media
AVP – Product Delivery
2012.07 - 2013.07 (1 year)
Job overview
- Team Management Ramped up team strength from 8 to 40+ & optimized workflow to launch 1500+ SMB client campaigns
- Worked with the technology team to build an API-based campaign alerts system to assist Account Managers to manage 100+ Google AdWords accounts.
Clickable
Solutions Team Manager
2011.01 - 2012.07 (1 year & 6 months)
Job overview
- Process Management Visited NY in Jan '12 to audit the existing workflow and process
- Standardization of workflow and TATs, frequencies, and dependencies
- Streamlined reporting needs from high-end clients
- Ramped up team members to handle clients directly
- End to end Management of a book of US clients
Google (ETO)
Manager – Google India Jumpstart Service
2009.12 - 2011.01 (1 year & 1 month)
Job overview
- Launch -Operations Streamlined the process to increase accountability & ownership of team members
- Optimized output by assigning data accumulated as a Backlog which gave a huge kick-start in Q1, 2010
- Charted a new position to build a career path for sales agents and mentored them to become GAP professionals
- Took over Training from Google and ramped up in-house Trainers & Quality Analysts
- Stabilized weekly reviews and presented in-depth analysis.
Google UK
Google Ad words Sales Consultant
2008.07 - 2009.07 (1 year)
Job overview
- Portfolio Management Responsible for acquiring SMB clients and achieving revenue targets
- Reviewing client's website, business model, and industry and determining appropriate advertising budgets
- Formulating advertising, tailoring, and implementing Ad Words campaigns
- Performed consistently amongst the top performers of the team.
British Gas UK
Sales Consultant- British Gas
2007.11 - 2008.07 (8 months)
Job overview
- Business Development Sold energy contracts for gas and electricity together with other home care services such as central heating breakdown cover offered by British Gas and achieved sales targets monthly
- Regularly achieved my sales targets and won a bi-weekly competition among 300+ colleagues
- Was chosen for the Google Sales Process (within the company) because of sincere performance in this role.
Education
Leeds Met. University West Yorkshire, United Kingdom
Master of Arts from Marketing
2005.04 - 2007.04 (2 years)
University Overview
Skills
Collaborative Leadership
Accomplishments
Accomplishments
- Built a highly motivated and super skilled performance marketing team from scratch.
- Built a infra to capture data accurately and save 30% costs YOY over last 3 years basis data driven decisions.
- Built processes, templates and checklists to ensure smooth running of all marketing operations.
Interests
Playing cricket
Cooking
Internet of Things
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior GM – Digital Marketing
Meritnation
2013.07 - 2021.02 (7 years & 7 months)
AVP – Product Delivery
Pensa Media
2012.07 - 2013.07 (1 year)
Solutions Team Manager
Clickable
2011.01 - 2012.07 (1 year & 6 months)
Manager – Google India Jumpstart Service
Google (ETO)
2009.12 - 2011.01 (1 year & 1 month)
Google Ad words Sales Consultant
Google UK
2008.07 - 2009.07 (1 year)
Sales Consultant- British Gas
British Gas UK
2007.11 - 2008.07 (8 months)
Leeds Met. University
Master of Arts from Marketing
2005.04 - 2007.04 (2 years)
Senior Director - Marketing (UPES University and Pearl Academy)
Global University Systems (GUS)
3 2021 - Current
Exposure
Exposure
- Tableau
- Photoshop
- SQL
- AdWords Editor
- Singular (Mobile Measurement)
- WebEngage
- Salesforce Marketing Cloud
- Google Data Studio
- Power BI
Exposure
Exposure
- Tableau
- Photoshop
- SQL
- AdWords Editor
- Singular (Mobile Measurement)
- WebEngage
- Salesforce Marketing Cloud
- Google Data Studio
- Power BI
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