Vikramjeet Singh
Vice President Sales & Marketing
Kolkata
Summary
Executed comprehensive brand launches, successfully introducing two new brands to the marketplace
Cultivated dealer channel, significantly boosting network sales performance
Obtained necessary approvals from various departments for project sales, optimizing collaboration. Explored and established new territories for business expansion, contributing to revenue growth. Enhanced sales team capabilities through targeted training and motivation, improving overall efficiency.
Overview
16
16
years of professional experience
1
1
Language
Work History
V.P Sales & Marketing
Neptune Ispat Pvt Ltd
11.2023 - Current
- Launched Satya Steel brand, achieving nationwide awareness across India. Developed logo and tagline to enhance brand identity. Selected brand colors to align with market positioning.
- Executed necessary modifications in plant to ensure seamless operations
- Participated actively in plant operations to maximize product quality utilizing existing infrastructure
- Directed all marketing and sales activities for TMT across Pan India. Established and trained teams for back office operations and ground sales. Developed strategies to penetrate market for new brand effectively.
- Established distribution network across Eastern India, covering Bengal, Bihar, and Jharkhand. Developed trade network throughout North India to enhance market reach. Expanded distribution network into Orissa and Northeastern states to capture new markets.
- Cultivating strong relationships with distributors and dealers while educating on evolving market trends to enhance business profitability
- Determined pricing regularly based on market trends to enhance sales in both trade and non-trade sectors
- Conduct regular market runs with team to assess ground realities and adapt policies accordingly
- Craft promotional schemes tailored to market needs, enhancing brand sales development.
- Developed and motivated sales force to navigate upcoming competition and address new challenges in current market environment
- Maintaining daily communication with plant for ensuring adequate section size to facilitate smooth stock flow.
- Executed crucial decisions regarding plant and machinery upgrades to enhance market competitiveness and sustain green bottom line figures.
- Collaborated with Shreesatya Group to enhance operational efficiency at Satya Steel. Executed strategic initiatives that improved production processes and reduced waste. Implemented quality control measures to ensure compliance with industry standards. Trained team members on safety protocols, resulting in a safer work environment. Developed relationships with suppliers to secure favorable terms and reliable materials. Monitored market trends to identify opportunities for growth and diversification. Analyzed performance metrics to drive continuous improvement across operations. Facilitated cross-departmental communication to streamline project execution.
V.P Sales & Marketing
Nilachal Iron & Power Ltd
11.2021 - 10.2023
- Created brand awareness for Govinda TMT throughout India following successful launch. Decided on logo design, tagline, and brand color scheme for effective representation.
- Managed comprehensive marketing and sales activities for TMT throughout Pan India. Recruited and trained both back office and ground force teams for market entry. Formulated tactics to enhance market penetration for newly launched brand.
- Built comprehensive distribution network across Eastern India, including Bengal, Bihar, and Jharkhand. Created robust trade network in Northern India to drive sales. Initiated expansion into Orissa and additional Southern Indian markets. Strengthened logistics operations through regional collaboration and partnerships.
- Cultivate effective partnerships with distributors and dealers, providing insights into changing market dynamics and business profitability tactics
- Evaluated market conditions regularly to set prices that drive sales growth across trade and non-trade segments
- Execute frequent market evaluations alongside team to grasp on-the-ground conditions and implement necessary policy adjustments.
- Developing targeted promotional strategies based on market demands, enhancing overall brand sales
- Guided and empowered sales force to navigate upcoming competition and current market dynamics
- Coordinating daily interactions with plant to sustain appropriate section size for uninterrupted stock movement.
- Executing essential decisions for modernization of plant and machinery to compete effectively in market and uphold green bottom line figures.
Deputy General Manager Sales & Marketing (Currently G.M Sales & Marketing)
Shakambhari Ispat & Power Ltd
10.2019 - 10.2021
- Responsible for total marketing and sales activities for total Bengal network sales.
- Leading a team of 36 Marketing officers and 5 ASMs and an AGM along with team of 7 back office staff. Taking reporting from the team, analyzing the data, making and improvising the existing strategies according the external marketing environment.
- Launching 2 successful dealer incentive schemes and many influencer schemes from time to time as per the requirement. Executed 8 promotional schemes at various levels for creating brand awareness.
- Working closely with the branding team and providing them with the right direction in order to create brand awareness and choosing the optimize the brand mix so as to maximize the reach to the customers.
- Interacting day to day with team of 12 distributors all over Bengal for the growth of sales keeping the total receivables in proportion to the sales. Actively participating with sales team for increasing the market share and business of the organization.
- Defining rates of our product being in line with market by taking proper market feedback of competitors and making different strategies and schemes accordingly. Providing production planning to the plant and co-ordinate with different heads at plant level for maximizing the dispatch keeping lower inventory stock.
- Identifying new target areas and empty pockets where there is need for our product. Inspiring the ground team to keep moving forward clearing all the hurdles and making the process smooth for them thereby creating a healthy work environment.
- Iron & Steel - Kolkata
Assistant General Manager Sales & Marketing
Adhunik Industries Ltd
08.2017 - 01.2019
- Responsible for growth of sales in the designated area, taking various decision related to branding.
- Managing team of South Bengal comprising 12 Executives and 4 Distributors. Developing monthly sales plans and strategies to achieve and exceed set targets. Expanding the business by identifying new pockets and dealers.
- Giving and getting feedback from the ground force and providing the response and helping management in defining rates as per market scenerios and improvising strategy
- Developing strategic business plans, launching 3 successful promotional schemes on company level and 2 scheme at distributor level.
- Leading a team of 3 in Digital marketing. Actively participating in the process of SEO, SEM, SMM, blogging. Providing planning for overall digital marketing.
- Identifying the proper channel and media for promotions and selection of right vendor for procurement of POP items for the market.
- Iron & Steel - Kolkata
Regional Manager Sales & Marketing
Adhunik Industries Ltd
11.2011 - 08.2017
- Responsible for growth of sales in the designated area.
- Managing team of 9 Executives and 4 Distributors. Created & appointed new distributors.
- Developing monthly sales plans and strategies to achieve and exceed set targets. Expanding the business by identifying new distributors, dealers.
- Giving feedback to the company about the market response and helping management in defining rates as per market scenerios.
- Developing strategic business plans, launching 3 successful promotional schemes on company level and 2 scheme at distributor level.
- Providing ongoing team training, development and mentoring.
- Identifying the proper channel and media for promotions and selection of right vendor for procurement of POP items for the market.
- Iron & Steel - Kolkata
Executive Project & Purchase
Dalmia Cement
11.2009 - 01.2011
- Working in a Purchase team of 8 people and coordinating with plant with day to day activities and indents.
- Responsible for the taking decision for purchasing the right machinery at the right cost, and shipping it at the right time.
- Reporting to MD about day to day activities.
- Formerly known as Adhunik Cement - Infrastructure Development - Kolkata
Education
MBA - Marketing and Finance
International Institute Of Planning And Management
Bangalore01.2010
B.E - Mechanical
Acharya Institute of Technology
Bangalore01.2008
ISC 12th Standard - undefined
St. Michaels school
Durgapur01.2003
ICSE 10th Standard - undefined
Holy Home school
Serampore01.2001
Skills
Sales strategy formulation Business growth initiatives Channel partner management Promotional campaign planning
Interests
Hobbies : Visiting new places and learning new Cultures, Tech savy when comes to electronics
Timeline
V.P Sales & Marketing
Neptune Ispat Pvt Ltd
11.2023 - Current
V.P Sales & Marketing
Nilachal Iron & Power Ltd
11.2021 - 10.2023
Deputy General Manager Sales & Marketing (Currently G.M Sales & Marketing)
Shakambhari Ispat & Power Ltd
10.2019 - 10.2021
Assistant General Manager Sales & Marketing
Adhunik Industries Ltd
08.2017 - 01.2019
Regional Manager Sales & Marketing
Adhunik Industries Ltd
11.2011 - 08.2017
Executive Project & Purchase
Dalmia Cement
11.2009 - 01.2011
MBA - Marketing and Finance
International Institute Of Planning And Management
B.E - Mechanical
Acharya Institute of Technology
ISC 12th Standard - undefined
St. Michaels school
ICSE 10th Standard - undefined
Holy Home school