VIKRANT DABAS

Project Management

• Developing organization-wide tool to be used by entire M+C leadership team to have overall view of thought leadership pieces pipeline and live assets.
• Global Lead for Monday.com — project management application for entire Accenture M+C workforce. Developing marketing plans, promoting use cases to increase adoption of the tool within M+C organization.
• Part of Global team implementing and deploying Digital Asset Management (Adobe AEM) - platform that will act as central hub for organizing, storing, and retrieving rich media for all Accenture M+C that connects with other enterprise software solutions, ensuring consistent experience across customer journey.

Digital Marketing

• Develop marketing strategies and marketing programs for Global Products Marketing team to grow business, broadening brand reach, create new engagement opportunities and build strong relationships with existing clients and influencers.
• Served as Account lead for Products Marketing & Communications, Global and Regional teams for their entire gamut of digital marketing needs.
• Ensuring timely and successful delivery of marketing campaigns and programs according to stakeholders’ needs and objectives.
• Responsible for development of all marketing collateral including thought leadership, case studies, videos, infographics etc.
• Led team of 17 - Project managers, Content writers, Designers, and Analytics experts working with Products M+C.
• With constant conversations, increased revenues by 75% and FTE by 48%
• Clearly communicated progress of monthly/quarterly initiatives to internal and external stakeholders.

Business Intelligence and Analytics

• Led team of 4 marketing and digital analytics experts, aiming to provide insights driven marketing intelligence to take sound marketing decisions.
• Present Monthly Scorecard with key KPIs and dashboards to top leadership (L1 and L2 to CMO) to share performance of campaigns, clearly communicating actions necessary to keep strong alignment with quarterly and yearly goals.

Product Marketing

• Developed multiple marketing programs for SMB business segment of Google India to grow business.
• Lead of CRM processes - Enabling the team to see entire view of opportunities, and work effectively with Sales team
• Led the lead generation process with two agencies for identifying new opportunities and tap into new business areas.
• Manage relationships with internal teams and external agencies.
• Helped SMB team in organizing first ever CMO bootcamp, a three day event, for top companies across India, for unique journey in the digital world. Got opportunity to work with Mr. Rajan Anandan, ex-VP Google India and SEA.

Marketing Campaigns and Research

• Managing multiple projects related to various verticals for creating, managing and supporting marketing campaigns that drive sales leads.
• This involves business research over varied industry segments, trends & developments and competitor analysis.
• Online Data Research & Analysis with appropriate Secondary Data Online Tools like Zoom Info, Hoovers, and Jigsaw etc.
• Focusing on Marketing Campaigns & Product Promotion Activities.
• Responsible for on-line promotion activities including Social media networking to increase the visibility and to reach to the target audience.
• Carrying out Email marketing campaigns to penetrate the market for the company and to increase the audience for clients.
• Working with cross-functional teams (Sales, Client Services and Salesforce) and in close coordination with onshore US counterparts.
• Vendor Management which includes assigning projects, maintaining quality and setting pricing for various projects assigned.

• Extensive analysis on identifying “Market potential of Savings Account of Standard Chartered” under guidance of Mr. Sachin Kumar and Mr. Amit Sahay manager and team leader of Sales and Marketing.

• Developed text editor which provides similar functionalities as MS-word in C++.