Vikrant Singh

• Introduced new methods, practices, and systems to improve KPI monitoring. E.g QR codes in newspaper ad,whatsapp chat bot,
• Lead team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Devised marketing and content strategy based on customer engagement and data analytics
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Used data analytics to restructure lead generation operations and increased lead conversion from 7 to 14% .
• Conceptualized and successfully executed national Model-Regional Model Brand promotion strategy .
• Introduced Industry Independence day first Youtube Mast head campaign, which became part of Google Internal case study .
• Introduced highly successful Product promotion to Umbrella promotion strategy

• Achieved regional sales objectives by coordinating sales team, developing successful strategies- Achieved No.1 Position in Delhi/Punjab.HP/JK.
• Developed sales strategy based on research of consumer buying trends and market conditions. Achieved 50% Market Share in ATSC 125 cc-All India only Region to achieve this
• Implemented Project "Availability to Affordability" to increase sales volumes through Finance .Finance ratio of sales increased from 21% to 45% in 4 years
• Managed and executed Smooth Transition from BS3 to BS4 and BS4 to BS6 norms without any negative impact on dealer profitability
• Managed team of 75 consistently achieved high sales targets.
• Conceptualized pilot project for strengthening Rural network through Network Grand Design concept
• Maintained financial controls, planned business operations and control expenses
• Developed sales strategy based on research of consumer buying trends and market conditions
• Engineered effective inventory management strategies
• Developed brand expansion initiatives across sales, marketing, and advertising campaigns

1. Manage and Quality up of rural secondary network

2. Formulate strategies to increase netork and customer engagement.

• Conceptualized policies to Increase rural network penetration. Low Investment High Reach
• Planned and executed Brand promotion activities in rural india
• Improved connect with Rural customers through CSR activities like Soil testing,and water purification plants
• Introduced measures to increase inquiries and retail at rural networks.

In this role I have worked in States of Madhya Pradesh,Chattisgarh, Uttar Pradesh and Uttarakhand with key role being managing team responsible of

• Successfully established focus model Shine and achieved No.1 position in 125 cc segment of motorcycle.
• Achieved absolute no.1 in ATSC segment (>70%)
• Achieved No.1 position in States of Uttarakhand and Chattisgarh and key markets of Indore,Bhopal,Lucknow,Raipur,Dehradun,NCR
• Expanded Primary network in Focus market Uttar Pradesh with Once District-One Honda strategy. From 46 to 120 dealers in 2 years
• Communicated product quality and market comparisons by creating sales presentations
• Organized promotional events and interacted with community to increase sales volume

• Responsible for dealer management in key markets of North Gujarat,Mumbai and Pune.
• Quality and Skill up of dealerships through periodic dealer evaluations
• Achieve Sales targets and monthly review through PDCA
• Utilized multiple marketing strategies to improve profitability
• Analyzed market trends in consumer industries to implement appropriate marketing and sales methods

Achievement.

1.Achieved n o.1 market share in Ahmedabad and Mumbai,First cities to achieve these feats in company

2.Successfully established Shine in key markets of mumbai and pune

• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Researched competitor activity and used findings to develop sales growth strategies.
• Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
• Met existing customers to review current services and expand sales opportunities.
• Set and achieved company defined sales goals.
• Managed over10 dealers accounts within Agra division
• Successfully launched star series and apache brand of motorcycle.

• Responsible for Reviving and Restoring Networks in Western Suburbs
• Responsible for appointing distributors so as to increase reach in western upcountry markets.
• Member of CE project team that so establishment of Samsung as No. 1 CTV brand in Mumbai
• Awarded "TOP Sales person of branch Award" 11 times in tenure.

Responsible for Managing Sales of IFB Range of home appliances in Western suburbs of mumbai

Responsibly for appointing and expanding distributor network for Sharp brand CTV and Audio in upcountry region of Vidarbha in Maharashtra

This was my first job,always close to my heart,learned a lot,great opportunities,Great mentors.

1.I was responsible for sales of Onida washing machine and Black and white TV.

2.Manage sales through Distributors in Wardha/Akola/buldana.