Vikrant Singh

As a seasoned professional, I specialize in fostering and managing partnerships with diverse stakeholders, both existing and new, to optimize content delivery, viewership, and branding on multiple platforms, ensuring a dynamic and mutually beneficial ecosystem.

• Drive Business Metrics:
Elevate critical business metrics by strategically growing subscriber bases and increasing watch time through a combination of existing and new partnerships. Optimize content delivery and viewership across various channel partners, focusing on content curation, effective branding, and strategic positioning to enhance the visibility and performance.
• Build Business Partnerships:
Establish strategic partnerships across various sectors, including News aggregators, Connected TV OEMs, ISPs, OTT companies, Social Media companies, and Telecom companies (e.g. Dailyhunt, JIO TV, OSN, Etisalat, Samsung TV+, LG, YUPP TV, Cloud TV, Amazon Fire TV).
• Partnership Onboarding:
Lead the onboarding process for new partnerships. Identify and implement customer journeys and content negotiation deals.
• Revenue Models:
Develop revenue models and revenue-sharing agreements with partners and Strategize revenue and community growth plans for partnership.
• Market Research:
Conduct market research to identify opportunities for business expansion in different geographies.
• Marketing and Demand Initiatives:
Lead marketing initiatives to enhance channel visibility on various partnership platforms and ensure partner success.
• Assist with Management Decisions:
Collaborate with management on pricing and product mix, strategic content & branding decisions.
• Customer Analysis:
Analyze customer consumption and behavior to generate actionable insights. Maintain organizational standards of satisfaction, quality, and performance.

Handled P&L Operations, Key Account Management & Inside Sales for 5 Business Centers across Delhi NCR Region with 1400+ Clients.
• B2B Sales including Client servicing and retention, Sales Team management, Subscription up-sell, Sales ERP Solution, Client Segmentation and Brand development.
• Setting up and recruitment of 4 layered team consisting of DRMs, Branch Managers, Team Leads & Relationship Managers so as to deliver quality digital-marketing service to our clients on TradeIndia Platform.
• Reduced Client attrition rate from 25% to 9% and building strategies to counter the dynamic changes in the B2B industry.
• Operationalized Order Book of 3 Cr. in (AY 21-22) & 11 Cr. in (AY 22-23).
• Increased PCR from 4000 (AY 21-22) to 11000 (AY 22-23).
• Enforcing GTM strategies to achieve pre-determined goals and integrating the customer voice in designing the marketing mix.

Sales & Business Development, Client servicing & retention, Sales Team Management, Ad Sales, Client Segmentation with better ROI on VAOO Platform.

• Launched VAOO SHOUT app, A voice triggered Women’s safety app.
• Onboard Brands like Philips, Servokon, Kargil’s Nature fresh, Chicago Pizza, IndiaMart Poora App, Boat, Havells etc

Handled P&L Operations, Key Account Management & Inside Sales for Noida, Gr Noida & Ghaziabad with 800+ Clients.

• Setting up and recruitment of 2 layered team consisting of Client servicing managers & Asst.Managers.
• Delivered 40% YoY Growth in Revenue of the assigned business center.
• Brought Down Client Complaint TAT from 72 hours to 24 hours.
• Grew the divisional PCR from 3200 to 23000 over last 6 Years.
• Created more than 50+ Client base with a subscription of more than INR 20 Lakh.
• Reduced unattended Customer TAT from 90 days to 30 days.

• Horizon is India's most respected Financial Services Distribution Company
• It is a Growing BPO looking after Sales & Promotion of Financial Instruments Like Insurance & other investment Plans.

Spearheading as Business Development Manager in Mumbai Branch in client acquisition team.

• Worked as Business Development Manager in client acquisition team.
  Driving sales initiatives to achieve business goals & managing the front-line sales team. B2B Sales, Business Development, Client Acquisition & Portfolio Management

• Providing consultancy services to clients regarding their financial planning.