VIKRANT SOBTI
Senior Manager - Marketing
New Delhi
Summary
I am a results-driven Senior Manager - Marketing with over 10 years of experience in developing and executing successful trade marketing and promotional strategies. I possess strong leadership skills, excellent communication skills, and a proven track record of driving revenue growth and market share. My experience includes managing teams, developing and executing marketing plans, conducting market analysis, and collaborating with cross-functional teams.
Overview
5
5
years of post-secondary education
16
16
years of professional experience
1
1
Certificate
2
2
Languages
Work History
Senior Manager - Marketing
Realme Mobile Telecommunications (India) Pvt. Ltd
Gurgaon
10.2019 - Current
- Develop marketing strategies and execute them to achieve desired KPIs and ROI within the budget.
- Plan and implement various events, promotions, exhibitions, and other activities across India
- Utilizing 360-degree marketing strategies to market new products or offers across India.
- Collaborated with sales teams to develop tools and materials to support customer engagement and increase footfall/sales
- Managed the marketing budget, ensuring optimal spend and desired ROI
- Analyzed sales data and market trends to identify areas for improvement and growth
- Leading a group of people and inspiring them to produce the desired results
- Identified cost improvement changes and cost savings plans to increase company savings.
- Promoted to Senior Manager in the year 2022.
Director - Client Servicing
GroupM Media India Pvt. Ltd
Gurugram
03.2019 - 10.2019
- Spearheaded vital & major accounts through strategic planning, ideation, and execution of effective communication strategies that uplifted market and brand awareness
- Leveraged Marketing Intelligence efforts to collate & present an analysis on new trends as well as competitors
- Utilized consultative approaches and exhibited customized business solutions to major customer requirements.
Director - Client Servicing
Cheil India Pvt. Ltd
Gurugram
10.2012 - 05.2018
- Lead a team of Account Managers to manage the biggest client "Samsung" to generate and handle over 40 crore annual promotion budget.
- Build and maintain strong relationships with various key stakeholders at Samsung and serve as the main point of contact, and ensure that their marketing requirements and objectives are met
- Developed and executed promotional campaigns for Samsung in North region for 6 years.
- Oversaw Product PR Launches, Multi-city Partners Meets, Multi-location Cluster Market / Mall Activations, In-shop Activations (General Trade), Activations in Modern Trade, MICE Movements (Domestic & International), Exhibitions for Mobile & Consumer Electronics
- Planned and Executed Channel / Trade Marketing campaigns in General Trade and Organized Trade to increase revenue.
- Promoted Twice during from Associate Account Director to Account Director in the year 2014 and then in the year 2017 to Client Servicing Director.
Assistant Manager
Solutions Digitas Pvt. Ltd
Gururgam
07.2010 - 10.2012
- Applied integrated approaches to create balanced marketing programs in enhancing business & brands of the clients
- Developed and executed BTL marketing campaigns for multiple clients.
- Conducted market research and analyzed consumer behavior to identify opportunities for new promotions for ITES clients.
- Developed and maintained relationships with multiple business partners.
- Managed budgets and tracked ROI for all promotions.
- Coordinated with client and creative teams to ensure campaigns were aligned with business goals.
- Evaluated client needs and formulated marketing communications platforms such as microsites, fan pages, e-mail marketing, SMS marketing, brochures and banners / banner ads
- Performed various activities including Retail Marketing for store launches and executing store programs; ideated and ran a successful loyalty program for Aircel customers (www.aircel-advantage.com) and managed Online Commercials, led the concept execution for Blackberry Mobile.
Manager
Kinobeo Software Pvt. Ltd
New Delhi
10.2009 - 06.2010
- Acquired various offline partnerships initiatives on CPA basis which gives us greater reach and visibility; strategized on online promotional campaigns on social media networks like Facebook, Orkut, and Twitter etc
- Cemented alliances with www.zomato.com, www.snowball.in, www.khojguru.com and offline partners etc.
Sr. Executive
Planman Media
New Delhi
07.2007 - 09.2009
- Successfully developed and maintained relationships with key decision-makers at major advertising agencies and clients.
- Exceeded sales targets by consistently delivering high-quality results.
- Conducted market research to identify potential clients and new revenue opportunities.
- Negotiated pricing and terms with clients to maximize revenue and profit margins
- Collaborated with marketing and creative teams to develop compelling sales and marketing materials.
Education
MBA - Marketing
Indian Institute of Planning And Management
New Delhi, India 08.2005 - 07.2007
BBA - Computer Aided Management
Guru Gobind Singh Inderprastha University
Delhi, India 08.2001 - 07.2004
Skills
Communication and interpersonal skills
Leadership and Team Management
Develop and execute successful marketing strategies
Market research and analysis techniques
Budget management and ROI evaluation
Timeline
The Fundamentals of Digital Marketing - Google Digital
08-2020
Senior Manager - Marketing
Realme Mobile Telecommunications (India) Pvt. Ltd
10.2019 - Current
Director - Client Servicing
GroupM Media India Pvt. Ltd
03.2019 - 10.2019
Director - Client Servicing
Cheil India Pvt. Ltd
10.2012 - 05.2018
Assistant Manager
Solutions Digitas Pvt. Ltd
07.2010 - 10.2012
Manager
Kinobeo Software Pvt. Ltd
10.2009 - 06.2010
Sr. Executive
Planman Media
07.2007 - 09.2009
MBA - Marketing
Indian Institute of Planning And Management
08.2005 - 07.2007
BBA - Computer Aided Management
Guru Gobind Singh Inderprastha University
08.2001 - 07.2004
Certification
The Fundamentals of Digital Marketing - Google Digital