Vikrant Tripathi

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.

• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
• Exceeded targets by building, directing, and motivating high-performing sales team.
• Built lasting relationships with clients through outstanding customer service interactions.
• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.

• Suggested innovative ideas to increase sales and improve customer experience.
• Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
• Evaluated market data to develop and create business strategies and marketing plans.
• Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.

• Managed sales, marketing and customer account operations efficiently.
• Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.
• Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.

• Organized and managed events to promote product and services.

• Identified & appointed distributors for the assigned region by analyzing credentials and performing background check.

• Liaison with new hospitals to increase the market coverage and updating them about new offerings and services

• Owned P&L of the center as well as managing entire admin and operations.

Growth Path:

Nov'10 - Aug'12 Business Development Manager

Sep'12 - Sep'13 Team Leader

Oct'13- July’15 Center Head

Aug’15- June'19 Circle Head

• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Collaborated with sales and marketing departments to support client acquisition.
• Contributed to industry events and trade shows to showcase products and gather industry intelligence.
• Implemented innovative business development strategies to increase customer base and expand market share.