Vipul Bhardwaj

• UX Strategy & Research: Translate BRDs into actionable UX directions, define workflows, usability KPIs, and uncover executive intent using UCA and Core UX frameworks.
• User-Centered Design: Model personas, journeys, and flows grounded in VIMM principles; evaluate designs with Nielsen’s heuristics, and WCAG 2.1 AA standards.
• Visual and Information Design: Shape visual identity and information architecture using color psychology, typographic systems, and accessibility best practices for cross-platform consistency.
• Institutionalization and Delivery: Embed UX into Agile cycles, support design system adoption, and lead maturity efforts through tooling, grooming, and team alignment.
• Validation and Testing: Conduct CUG walkthroughs, heuristic audits, and usability testing to align with user mental models and business outcomes.

Roles & Responsibilities

• Conduct comprehensive user research to understand target audiences, resulting in the development of user personas and scenarios that informed design decisions.
• Create intuitive and effective information architecture through the development of site maps, wireframes, and prototypes, ensuring alignment with both user needs and business goals.
• Design interactive elements and components to enhance user engagement, producing detailed interaction specifications for seamless integration by development teams.
• Plan and execute usability testing sessions, analyzing results to iteratively improve designs and enhance the overall user experience.
• Collaborate closely with cross-functional teams, including developers, product managers, and fostering effective communication and streamlined workflows.
• Conduct client interactions, understanding business goals, and presenting design concepts and rationales, incorporating client feedback into the design process.

Key Responsibilities

Product Design Leadership:

• Successfully initiated and managed the development of multiple product designs spanning diverse domains, including Finance and Banking, Data Analytics, and Research & Development.
• Collaborated effectively with product owners to define and implement design strategies, orchestrating the design of admin, B2B experiences, and User Interfaces for innovative concepts.
• Engaged with stakeholders both in-person and remotely to orchestrate seamless project management, production, and delivery of end products.

User-Centric Approach:

• Conducted comprehensive user research to comprehend user needs and behaviors, driving the creation of user personas, user journeys, and other crucial design artifacts that inform the development process for B2B solutions.

Design Strategy and Systems:

• Formulated effective design strategies that seamlessly align with business objectives, user requirements, and technical feasibility.
• Established and maintained coherent design systems that assure uniformity and coherence across various products and platforms.

Cross-Functional Collaboration:

• Collaborated closely with cross-functional teams, including product managers, engineers, and marketers, to guarantee design congruence with overall product strategy and vision.

User-Centric Optimization:

• Played a pivotal role in augmenting product adoption by consistently analyzing user feedback and proactively enhancing user interactions.

Team Management and Mentorship:

• Supervised and mentored a team of UX designers, cultivating a culture of excellence and guiding them in employing robust design strategies and best UX practices.
• Ensured consistent delivery of high-quality design solutions through coaching, skill development, and constructive feedback.

Achievements

• Established Design Standards: Pioneered the establishment of comprehensive product design systems and guidelines that effectively govern all internal products.
• Team Augmentation: Instrumental in expanding the team's strength within the organization

Key Responsibilities:

Creating Innovative User Experiences:

• Spearheading the creation of contemporary and innovative user experiences for a global customer base, ensuring products align with modern design principles and user expectations.

Strategic Research Activities:

• Taking charge of strategic research activities, including the development of user personas, comprehensive customer journey mapping, meticulous information architecture, well-defined product strategies, empathy analysis, and rigorous usability testing.

User Persona Mapping:

• Leading the process of creating accurate and insightful user personas, facilitating a deep understanding of target users and their needs.

Information Architecture:

• Ensuring the establishment of robust information architectures that organize content and functionalities in an intuitive and user-centric manner.

Usability Testing Leadership:

• Taking a lead role in planning and executing usability testing sessions, deriving actionable insights to refine and enhance product designs.

Ignitee Digital Services Pvt. Ltd. (ToTheNew)

from 4th Aug 2016 to 31st Dec 2016

IntelliGrape Software Pvt. Ltd. (ToTheNew)

from 1st Jan 2017 to 28th Sep 2017

Key Responsibilties

• Oversee all design projects, from conception to delivery.
• User experience Design for Web projects
• Maintain brand consistency throughout all our marketing projects
• Wireframing, prototyping for complete responsive design - mobile, desktop and accessories
• Work with product managers, engineers and other stakeholders
• Rapid Prototyping
• Design original pieces, including illustrations and infographics

Key Responsibilties

• User Research, such as contextual interview , creating user personas, mapping out user journeys and defining user interactions.
• Creating Visual design and Rapid prototyping along with Closed user group (CUG) testing to validate results.
• Maintaining Product metrics: such as bounce rate, time on site and user behavior flows to improve overall experience for end user.
• Analyzed user feedback to influence future UX updates, ameliorating user concerns and pain points during subsequent patch cycles
• Managed cohesive design quality across multiple new modules, adhering to prescribed themes and functional choices