Vilas D. Lodhe

As a NH, Sales, Working to establish relationships with stakeholders across India to drive Business Territory to Develop New relationships. Planning and Execution of Business in New States and Geographies to drive expansion for Revenue Generation.

Roles & Responsibilities-

· Formulation of sales strategy.

· Creation and roll-out of sales initiative.

· Creation of annual, quarterly and monthly sales plan and tight execution of the plan

to deliver target revenue, profitability.

· Distributor addition/ farmer addition would be key success criteria for the role.

· Develop and implement dealer business plans, manage forecasting, inventory

Management and product line demand issues, set the business direction, and

Coordinate follow-ups with dealers

· Coordinate market development/fact plots and farm demonstrations with the

Assistance of large growers

· Train the dealer sales force to sell value, deliver our brand experience and manage

Objections, mostly through ride along and joint farmer calls

· Implement, promote and communicate marketing incentive programs

· Actively manage inventory concerns as appropriate to meet business objectives

· Demonstrate proof of product performance against the competition.

· Establish side-by-side trial plots with targeted farmers to collect summarize

Performance data to optimize product recommendations

· Creation of manpower plan and drive hiring of right resources in timely manner

Through team and HR.

• Managing Sales of Focus Products in Maharashtra & Chhattisgarh
• Designing & implementing all promotional inputs like: HB, Posters, Flex, Campaign Vans, Banners & Demo Boards
• Special Drive Campaigns, Field Days, Farmer Meets, Demonstrations & Participation in Trade Fare, Generation of Database, & Testimonials
• Introducing & developing new chemical in the assigned Area
• Supervising the sales & marketing operations with focus on achieving sales growth
• Identifying new streams for revenue growth & developing plans to build consumer preference
• Sharing technical support for new range of products & technologies to Sales Team
• Planning & implementing innovative sales programs/strategies to improve brand awareness
• Developing pull from farmers through arranging various field demonstration programs
• Proposing new innovative tactics for the improvement of the business in the region
• Categorizing & developing new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business
• Identifying & networking with financially strong and reliable channel partners, resulting in deeper market penetration and improving market share
• Imparting continuous on job training to the workforce for enhancing their productivity & operational efficiencies through knowledge enhancement / skill building
• Administered Marketing Vertical of entire Maharashtra & Gujarat as a Profit Centre Head and managed the entire activities of marketing, accounts & general administration
• Team Size- 2 ZMs, 2 RDMs, 8 RSMs and 41 TMs- Business Size-210 Cr Gross

• Managing Sales of Nucleus & X-Factor Products in Maharashtra (PGR)
• Designing & implementing all promotional inputs like: HB, Posters, Flex, Campaign Vans, Banners & Demo Boards
• Special Drive Campaigns, Field Days, Farmer Meets, Demonstrations & Participation in Trade Fare, Generation of Database, & Testimonials
• Introducing & developing new chemical in the assigned territory
• Supervising the sales & marketing operations with focus on achieving sales growth
• Identifying new streams for revenue growth & developing plans to build consumer preference
• Sharing technical support for new range of products & technologies to Sales Team
• Planning & implementing innovative sales programs/strategies to improve brand awareness
• Developing pull from farmers through arranging various field demonstration programs
• Proposing new innovative tactics for the improvement of the business in the region
• Categorizing & developing new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business
• Identifying & networking with financially strong and reliable channel partners, resulting in deeper market penetration and improving market share
• Imparting continuous on job training to the workforce for enhancing their productivity & operational efficiencies through knowledge enhancement / skill building
• Launched 3 Products in Maharashtra & Gujarat which resulted in an increase Business of Nucleus Products from (11 Cr) to (31 Cr)
• Administered Marketing Vertical of entire Maharashtra & Gujarat as a Profit Centre Head and managed the entire activities of marketing, accounts & general administration
• Team Size- 2 RDMs, 3 Dev
• Executive, 5 RSMs and 39 TMs- Business Size- 125 Cr NRV

• Responsible for Sales and Collection of Vidarbha, Marathwada and Khandesh regions of Maharashtra
• Channel Appointment and Distributor Management of Assigned Region
• Monthly forecasting and Inventory Management
• Monthly Collection Plans and recovery Management
• Ensuring Timely Supply, Placement and Liquidation of Products
• Identification of New Markets and Opportunities for companies’ growth
• Team Management and developing a healthy and competitive environment in the team
• Recruitment and Training of Team for Building business in assigned area
• Introduction, Training and Strategies for new products in assigned area
• Maintaining good Healthy and long-term relations with Channel Partners and all stakeholders of Business
• Launched Willowood as Company in Vidarbha, Marathwada and Khandesh which resulted in an increase business from (00 Cr) to (51 Cr)
• Administered sales of Half of Maharashtra (Region; CWZ) India as a Profit Centre Head and managed the entire activities of marketing, accounts & general administration
• Team Size- 2 ASM, 1 RDM, 16 TMs Business Size-51 Cr NRV

• Responsible for Sales and Collection of Vidarbha, Marathwada and Khandesh regions of Maharashtra
• Channel Appointment and Distributor Management of Assigned Region
• Monthly forecasting and Inventory Management
• Monthly Collection Plans and recovery Management
• Ensuring Timely Supply, Placement and Liquidation of Products
• Calculated sales forecasts for newly launched products; defined the financial budget and targets for new sales projects
• Trained new members of the sales force; monitored performance of different sales personnel and compared to the month’s objectives
• Communicated with clients and merchants to improve and develop business relationships, in-addition to maintaining constant follow-up on their feedback
• Grown Business from 4.5 Cr to 9.5 Cr in Vidarbha & Marathwada (Maharashtra) India with a Customer Satisfaction Index of over 95%
• Handed a team of 12+ sales professional involving of 1 Associate Regional Sales Managers, 3 Area Sales Manager and 8 Sales Officers for Agrochemical & PGR Division

• Successfully marketing various products of Top Agri Input companies such as Bayer Crop Science, BASF, DuPont, Sumitomo, TATA Rallies, Dhanuka, Syngenta, Godrej Agrovet, Gharda Chemical, Chambal Fertilizers & Chemicals Ltd., NFL, RCFL, PPL, IPL, PIONEER, Cheminova, Coromandal and so on through echoupal Network
• Worked with National Team to develop a new vertical of agri-input business with the coordination of partnering companies & established new 100 Agri- input shops across Maharashtra
• Merit of managing procurement worth INR 11 Cr./year