Summary
Overview
Work History
Education
Skills
PROFESSIONAL SNAPSHOT
CORE COMPETENCIES
Timeline
Generic
VILAS VARGHESE T.

VILAS VARGHESE T.

Sales and Marketing
Cochin

Summary

Manager level assignments in Sales and Marketing/Business Development/Channel/Distribution Management/ Team Management with organizations of repute.

Professional with strong background in leadership and strategic oversight. Skilled in team collaboration and driving results. Adept at navigating changing needs and ensuring operational excellence. Known for reliability, adaptability, and effective communication. Equipped to lead high-performing teams and deliver impactful outcomes in fast-paced environment.

Overview

23
23
years of professional experience

Work History

Cluster Head – Kerala,Pondicherry and Tamilnadu

Bacardi India Pvt Ltd
03.2022 - Current
  • Company Overview: The Company is leading manufacturer of IMFL products worldwide with spread over 200 countries, includes brands like Bacardi,Bacardi Flavours, Grey Goose,Bombay Saphire,Patron,Breezer etc.
  • Handling a business of almost 50 Crores.
  • Successfully handled and resolved the transition of TN business to new RTM,which is resulting in consistent performance.
  • Organisational goal of “Driving Premiumization” is well executed in the territory by ensuing distributions and winning in On trade.
  • Strategies have been designed and executed in corporation markets to increase the profitability.
  • Kerala has recorded the highest number in 2022-23.
  • Bacardi holds leadership position in the premium liquor business in the state.
  • Market share of Bacardi in Kerala and Pondi maintained at 75% plus.
  • Ensuring leadership of our portfolios in the Gin and Premium Vodka Segment in all the states.
  • Creating new clientele for premium tequila by educating and conducting sessions via On trade channel.
  • Notable Achievements;

Head

CSD South
03.2019 - 01.2022
  • Responsible for Kerala/Tamilnadu/Karnataka/Telengana/Andhra
  • Successful in learning the RTM quick and agile in bringing the channel to growth.
  • Successful in doubling the TN business.
  • Share increase in Rum category by wining shelf space in off trade and increasing the visibility in URC’s.
  • Kerala business growth recorded 30% on a higher base.
  • CRPF channel business recorded a growth of 67%.
  • Notable Achievements;

State Head,Pondicherry

Bacardi India Pvt Ltd
03.2015 - 01.2019
  • Launched RTD – Bacardi Plus in Mahe and succeed in placing and developing the same.
  • Designed tailor made strategies to improve high proof business in the state.
  • In white spirits relevant segment, Bacardi holds 70% share.
  • Successfully introduced William Lawson’s and recorded the highest market share in the country under Standard scotch segment.
  • Distributor management and profitability increase measures from time to time.
  • Notable Achievements;

State Head,Kerala

Bacardi India Pvt Ltd
03.2010 - 02.2015
  • Kerala evolved as the highest growing state in the Country. From a 7K cases,the state has moved towards 50K plus.
  • Successfully launched and placed Bacardi Black Rum in Kerala. The brand contributes to 20% of the business and resulted in growing the business to next level.
  • Kerala recorded a growth of 45% year on year.
  • Distribution ensured to 85% plus.
  • Team evolved as winners for all brave hearts contest.
  • Have started as a ASM and got promoted as Sales Manager.
  • Self-motivated, with a strong sense of personal responsibility.
  • Notable Achievements;
  • Proven ability to learn quickly and adapt to new situations.
  • Managed time efficiently in order to complete all tasks within deadlines.

State Head,Tamilnadu/Andaman

Bacardi India Pvt Ltd
03.2014 - 01.2015

AM Key Accounts & Retail, Kerala

SAB Miller India Ltd
10.2007 - 01.2010
  • Company Overview: The Company is leading manufacturer of beer products worldwide with around 200 brands which includes brands like Foster’s,Peroni,Haywards etc.
  • Joined as ISM and promoted as Asst Mnager.
  • Awarded for the best ISM for the South Region.
  • Kerala share grown from 16.4 to 35.
  • Revived draught volume in pondicherry
  • Notable Achievements;

Retail Sales Manager

Vodafone Essar Ltd.
02.2007 - 09.2007
  • Company Overview: A joint venture with Vodafone and Essar Group which offers services of GSM pre-paid and post paid.
  • Was in charge for Alleppey market.
  • Recorded the ever-highest activations and revenue for the territory
  • Mapped unutilised markets where there is no coverage and utilised the opportunity by becoming the first operator to offer GSM service over there.
  • Notable Achievements;

Sr. Sales Executive

Hindustan Coca-Cola Beverages Pvt. Ltd
01.2006 - 02.2007
  • Company Overview: A 100% subsidiary of Atlanta based Coca-Cola Company who is the world's leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands, with local operations in over 200 countries around the world.
  • Leading operations for Carbonated Soft Drinks sales for South Bangalore.
  • Initiated Tie-ups with high volume/image outlets and exhibitors as well as developed cross product promotions: combo deals, QPS etc.
  • Developed brand specific designs for Glow Signs, Hoardings, display Racks for brand awareness.
  • Converted the current area from 30% to 70% market share.
  • Apart from cash incentives, have won foreign trip incentives.
  • Won the second prize from the management for out-of-the-box thinking contest “KHOJ”
  • Handled company’s new mode of channel based operation, and in charge for the immediate consumption channel.
  • Able to convert main key accounts in eastern part of Bangalore to Coke.
  • Notable Achievements;

Territory Sales In Charge

Britannia Industries Pvt Ltd
02.2005 - 12.2005
  • Company Overview: Company is a 100% subsidiary of Britannia Industries, one of India’s leading FMCG Company. It is the leading brand in biscuits in the country.
  • Managed to solve the distribution issues in Trivandrum HQ.
  • Achieved a growth of 16% during the tenure.
  • Successfully implemented computerised billing at distributor points.
  • Proper logistic planning at CFA point which was an all time mess.
  • Planning in terms of market strategies and outlet wise activations to counter attack competition.
  • Notable Achievements;

Sales Executive

Hindustan Coca-Cola Beverages Pvt. Ltd
06.2002 - 02.2005
  • Company Overview: A 100% subsidiary of Atlanta based Coca-Cola Company who is the world's leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands, with local operations in over 200 countries around the world.
  • Leading a team for Kottayam district along with the C & F for 5 districts based at Kottayam.
  • Mentor in developing strategies to have proper distribution in Sabarimala.
  • Sales strategies and market penetration to have neck to neck competition with competitor.
  • Logistic planning at C&A point to have proper coordination with plant.
  • Strategies to utilise the potential lying at Kumarakom, which is one of the worlds known tourist spot.
  • Notable Achievements;

Education

MBA - Marketing & Systems

G.R.D.I.M

BBA - undefined

U.I.T, Kerala University

Pre Degree - undefined

Kerala University

Skills

Cross-functional team coordination which is so essential in achieving goals

Product launches and related activities to make new launches a success

Positive attitude

Good communication

Problem-solving

Multitasking

Teamwork and coordination by involving and equipping team to try new initiatives

Strong work ethics

PROFESSIONAL SNAPSHOT

  • A competent professional with 21 years experience in Sales & Marketing, Business Development, Distribution Management, Channel Sales in FMCG & Beverage.
  • Currently designated as Cluster Head – Kerala,Pondicherry and Tamilnadu with Bacardi India Pvt Ltd. for sales and marketing of alcoholic beverages.
  • Proficient in strategy formulation by in-depth study of inputs given by market research team & fine-tuning strategies to ensure wider market reach and penetration of unexplored markets.
  • Hands on experience in establishing a reliable and cost effective network of dealers/ distributors and channel partners to escalate sales levels.
  • Exceptional communication and presentation skills with demonstrated abilities in training, team building and driving front liners, merchandisers and market developers.

CORE COMPETENCIES

  • Business Development & Sales
  • Territory mapping & market segmentation to identify new customer groups to market various products & increase market share.
  • Planning, organizing and implementing innovative sales programs/ strategies to improve product awareness and escalate business volumes.
  • Driving business growth through identification & penetration of new market segments for attainment of periodical targets.
  • Overtaking the competition with quick executions and aggression.
  • Channel Management / Distribution Management
  • Setting up the complete distribution from scratch in unexplored rural and urban markets after studying the market dynamics, buying behaviour and pattern as well as required penetration.
  • Identifying and developing reliable dealers/ distributors for increasing market visibility.
  • Managing smooth and hassle-free logistic operations ensuring sufficient inventory at each sales / distribution outlet as per the market demand.
  • Managing logistics and stock replenishment at C & F point.
  • Team Management
  • Lead & monitor the performance of team members to ensure efficiency in operations and meeting of individual & group targets.
  • Identify & implement strategies for building team effectiveness by promoting a spirit of cooperation between team members.

Timeline

Cluster Head – Kerala,Pondicherry and Tamilnadu

Bacardi India Pvt Ltd
03.2022 - Current

Head

CSD South
03.2019 - 01.2022

State Head,Pondicherry

Bacardi India Pvt Ltd
03.2015 - 01.2019

State Head,Tamilnadu/Andaman

Bacardi India Pvt Ltd
03.2014 - 01.2015

State Head,Kerala

Bacardi India Pvt Ltd
03.2010 - 02.2015

AM Key Accounts & Retail, Kerala

SAB Miller India Ltd
10.2007 - 01.2010

Retail Sales Manager

Vodafone Essar Ltd.
02.2007 - 09.2007

Sr. Sales Executive

Hindustan Coca-Cola Beverages Pvt. Ltd
01.2006 - 02.2007

Territory Sales In Charge

Britannia Industries Pvt Ltd
02.2005 - 12.2005

Sales Executive

Hindustan Coca-Cola Beverages Pvt. Ltd
06.2002 - 02.2005

BBA - undefined

U.I.T, Kerala University

Pre Degree - undefined

Kerala University

MBA - Marketing & Systems

G.R.D.I.M

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