Vimal Karpoor
Business Marketer
Summary
Experienced business marketer with a track record of success in the sales and marketing consulting industry. Skilled in leading teams to drive demand generation through field, digital, content, and channel/partner marketing.
Overview
9
9
years of professional experience
17
17
years of post-secondary education
Work History
Manager - Business Marketing
WNS-Vuram
1 2022 - Current
- Headed the global business marketing function for the hyperautomation wing of WNS
- Reported directly into the CEO & CMO for the goals, strategy & reviews
- Effectively handled yearly marketing budgets of $750,000 - $1,000,000
- Drove demand generation for the entire suite of services & products by managing a team of content, digital, field & direct marketers
- Developed compelling up-sell & cross-sell campaigns to drive demand generation within active customers
- Planned & executed field marketing events of all sizes end-to-end across the globe
- Responsible for the GTM strategy to help organization & sales leaders meet business goals
- Maintained positive relationships with key vendors and partners, resulting in cost saving of 30% & increased collaboration
- Regularly track and report each marketing activity performance and results
- Conceptualized creative campaigns and responsible for all key internal corporate communications
- Skilled in creative copywriting resulting in 40% increased engagement on both internal & external campaigns
Lead – Marketing Consultant
3A Business Consulting
05.2017 - 12.2021
- Handled 40+ clients and was responsible for end-to-end client delivery
- Helped to create a team of 10+ members from scratch and trained/managed the team
- Helped set up partner network for various clients in B2B segment
- Experienced in managing the full sales cycle and maintaining relationships
- Devised and executed organic/inorganic growth plans across social media platforms
- Managed a range of diverse clients – B2B & B2C to meet various sales & marketing goals
- Ideated and managed end to end implementation of all digital campaigns
- Worked closely with stakeholders of all the clients to help them towards their goals
- Experienced in more than 5+ Email Campaign & SMS Campaign Tools
- Executed 500+ Facebook/Instagram | LinkedIn | Google Ad Campaigns.
Consultant
Sutherland Global Services
06.2015 - 05.2017
- Worked for the client AT&T ConnecTech in their paid tech support team
- Resolved diverse range of technical issues across multiple systems & applications
- Met targets and achieved 100% incentives all throughout the period there.
Education
Bachelor of Engineering - Computer Science
Kamaraj College of Engineering & Technology
Virudhungar 08.2011 - 05.2015
Higher Secondary School - Computer Science
Sri Jayendra Saraswathi Silver Jubilee School
Tirunelveli 06.2006 - 03.2011
Primary School - General Studies
VMJ Higher Secondary School
Madurai 06.1997 - 03.2006
Skills
Go-To-Market Strategy
Team Leadership
Budget Planning
Field Marketing
Digital Marketing
Channel & Partner Marketing
CRM & Sales Funnel Management
Client Relationship
Vendor Management
Analytics & Reporting
Accomplishments
- Awarded the title ‘Ultimate Fighter’ at Sutherland Global Services for consistent top performance
- Won the ‘Best Innovative Project’ award among 500+ participants at the iInnovate contest conducted by Infosys
Timeline
Lead – Marketing Consultant
3A Business Consulting
05.2017 - 12.2021
Consultant
Sutherland Global Services
06.2015 - 05.2017
Bachelor of Engineering - Computer Science
Kamaraj College of Engineering & Technology
08.2011 - 05.2015
Higher Secondary School - Computer Science
Sri Jayendra Saraswathi Silver Jubilee School
06.2006 - 03.2011
Primary School - General Studies
VMJ Higher Secondary School
06.1997 - 03.2006
Manager - Business Marketing
WNS-Vuram
1 2022 - Current
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