Vimalkumar T
https://www.linkedin.com/in/vimalkumart/
Summary
Dynamic Growth Marketer with 12+ years of experience in driving demand generation and growth in SaaS. Proven track record of increasing monthly leads by approximately 492% and generating an $18M pipeline through innovative marketing initiatives. Demonstrated success in developing strategies that consistently exceeded goals and achieved up to 1,090% revenue growth. Went from 10% of marketing-sourced pipeline to 82% marketing-sourced and 89% of closed revenue.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Marketing Consultant
NocoDB
Remote
10.2025 - Current
- Built a scalable SEO engine by creating 100+ template pages to rank for AEO and GEO, driving a 90% increase in organic reach.
- Pioneered an automated outbound strategy using Apollo and Lemlist to scale lead generation and reach high-intent prospects more effectively.
- Streamlined marketing operations by using internal and intent data to automate personalized outreach for users and sign-ups.
- Boosted user engagement and conversion rates by 40% by implementing automated follow-up campaigns and data-driven nurturing workflows.
- Expanded market presence by developing content strategies and optimizing brand visibility across technical communities for open-source solutions.
Demand Generation Consultant
Kloudfuse
Remote
06.2025 - 09.2025
- Streamlined marketing operations by migrating over 10,000 records from spreadsheets to HubSpot, implementing the full CRM and automation architecture.
- Built a high-precision targeting engine using intent data from Amplemarket and Common Room to identify prospects researching competitors.
- Increased leads by 40% and reduced CPC by 25% by launching targeted paid search campaigns on Google and Bing against key competitors.
- Organized Kloudfuse’s presence at KubeCon India, managing booth logistics and setup to generate over 100 qualified on-site leads.
- Developed and executed LinkedIn Ads campaigns by building custom audience lists from intent data, resulting in a 35% increase in high-quality pipeline.
Marketing Consultant
OrbitShift.AI
Remote
11.2024 - 06.2025
- Built a $1.5M marketing pipeline from the ground up by establishing the entire demand generation function and strategic direction for the AI platform.
- Implemented HubSpot as the CRM and marketing automation tool to manage lead nurturing, engagement tracking, and standardized reporting.
- Increased SQLs by 60% by using intent data and automated reach-out strategies to target high-value enterprise accounts.
- Pioneered an automated outbound strategy using Clay, n8n, and Lemlist, resulting in over 5,000 targeted leads processed monthly, with high personalization.
- Developed and executed an SEO-centered content strategy and keyword research that increased organic website traffic by 140%.
Head of Marketing
GoML
Remote
01.2024 - 11.2024
- Built a $2M marketing pipeline, with 30% supported by a dedicated outbound team focused on targeted outreach.
- Leading the entire marketing function by strategizing, planning, and executing initiatives to drive awareness and generate leads for GenAI and LLM solutions.
- Recruiting, onboarding, and managing a high-performing marketing team to maintain alignment between marketing, sales, and product teams.
- Conceptualizing and implementing data-driven lead-generation campaigns to build a strong sales pipeline and consistently meet monthly/quarterly targets.
- Collaborating with the AWS partnership team to launch co-branded marketing campaigns and expand GoML's market presence.
- Streamlining marketing operations, implementing tools for campaign automation, engagement tracking, and gathering intent data for precise targeting.
- Organizing online and offline events, including GenAI webinars, to drive registrations and industry awareness.
- Developing and executing outbound marketing strategies through email campaigns, cold outreach, and strategic partnerships.
- Creating customer success stories, case studies, and video testimonials to highlight GoML's impact to build credibility and support sales efforts.
- Managing PR initiatives to launch innovations in key markets and maintain brand visibility.
Senior Marketing Manager / Growth Marketing Expert
Rocketlane Technologies
Chennai
12.2021 - 12.2023
- Increased monthly leads from 152 to 900 through smart demand generation strategies, including email marketing and targeted campaigns.
- Built an annual pipeline of $7M by leading successful email marketing initiatives and optimizing campaigns for business growth.
- Reduced CPL from $480 to $120 by transitioning AdWords management in-house, improving lead quality and reducing costs.
- Pioneered account-based marketing campaigns and used data-driven insights to target high-value accounts, improve lead quality, and increase conversions.
- Drove 2,600 event registrations in one month through well-executed email marketing for a 2-day event that led to brand awareness and customer acquisition.
- Boosted deal value from $4,500 to $6,000 by effectively targeting mid-market segments through strategic outreach and engagement efforts.
- Created and optimized inbound lead generation programs to expand coverage and convert qualified leads in new territories.
- Implemented SEO strategies that increased organic reach by 80% and significantly improved brand visibility and lead generation.
- Led marketing operations by implementing tools and processes to improve customer engagement and campaign performance.
- Led email marketing and events to drive new business and boost brand visibility.
- Collaborated with the content team to produce data-driven reports and marketing content.
Senior Marketing Manager
Agara Labs (acquired by Coinbase)
Bengaluru
05.2020 - 11.2021
- Oversaw marketing initiatives to increase lead generation, brand visibility, and website traffic, raising enterprise leads from 20 to 150 per month.
- Developed strategies for paid search, including AdWords and display campaigns and managed lead nurturing and targeted campaigns.
- Improved SEO, achieving top rankings for important keywords and increasing the average deal size to $250K in the enterprise market.
- Generated leads through a successful LinkedIn campaign targeting the Retail and CPG sectors.
- Built and led a marketing team of 10, integrating CRM and marketing automation tools to improve operations and workflow.
Senior Digital Marketing Manager
CloudCherry (acquired by Cisco)
Bengaluru
07.2015 - 05.2020
- Managed digital marketing activities focused on inbound lead generation, brand awareness, website development, and marketing campaigns.
- Built the marketing team and brand from the ground up, leading the company from seed funding to acquisition by Cisco.
- Executed marketing strategies across 47 channels, increasing revenue by 1090% through ABM and a dual-funnel demand generation engine.
- Generated over $10M annually and grew monthly leads from 20 to around 700-900 and increased website visits from 1,500 to 90,000.
- Drove 82% of the pipeline and 89% of closed revenue through effective marketing and new business opportunities identified through market research.
- Created frameworks and standard processes, optimized marketing operations with advanced tools and presented social media analytics to senior leadership.
Digital Marketing Analyst
Chargebee Technologies
Chennai
05.2014 - 07.2015
- Developed and implemented an SEO-centered content strategy for launching a new website that led to a 35% to 40% increase in visitor traffic.
- Achieved over 50% growth in lead generation by pioneering data-driven strategies for identifying SEM optimization priorities.
- Set the strategic direction for end-to-end SEO and AdWords marketing activities, which included designing the client's web presence, social media strategy, brand identity, blog, and email automation campaigns.
- Built and nurtured long-term quality relationships with customers across North America, Europe, Southeast Asia, and Australia.
- Guaranteed successful deployment of campaigns across departments/functions and geographies in collaboration with various stakeholders.
Senior SEO Analyst
iSource ITES (P.) Ltd.
Chennai
05.2013 - 04.2014
SEO Analyst
AES Technologies India (P.) Ltd.
Coimbatore
11.2011 - 05.2013
SEO Analyst/Business Development Executive
Zuan Technologies India (P.) Ltd.
Chennai
01.2011 - 11.2011
Education
Bachelor of Engineering -
MPNMJ Engineering College
Tamil Nadu, India01.2010
Skills
Successful in executing innovative marketing campaigns that drive revenue growth
Expertise in developing data-driven strategies that improve lead acquisition and conversion rates using market research and customer insights
Effective project management skills, with a focus on achieving and exceeding targets
Strong ability to collaborate with marketing, sales, and product teams for cohesive strategy execution
Experienced in recruiting and mentoring high-performing teams and promoting an unconventional and forward-thinking culture
Skilled in implementing marketing automation tools to streamline operations and improve campaign performance
Technical Proficiency
• Marketing Automation & CRM: HubSpot, Pardot, Salesforce, Zoho, Pipedrive, Clay, n8n
• Analytics & SEO: Google Analytics, SEMrush, Ahrefs, Spyfu, Similarweb, Google Search Console, Crazy Egg, Screaming Frog, MS Clarity, Surfer SEO.
• Email marketing and video marketing: Mailchimp, Aweber, Mailmodo, Sendinblue, GetResponse, ConvertKit, Wistia, Vimeo, lemlist
• Social media management: HootSuite, SocialPilot, Buffer, Later, Agorapulse.
• Advertising & lead generation: Google AdWords Editor, Clearbit, Zoominfo,Clay, RB2B AdRoll, LinkedIn Ads, Facebook Ads Manager.
• Landing page & conversion optimization: Instapage, Unbounce, Leadpages, ClickFunnels.
• Content management & website development: WordPress, Webflow.
• Demand generation & conversational marketing: Drift, Terminous, Demandbase, Intercom, Influ2.
• Reporting & analytics tools: Klipfolio, Bizible, Tableau, Looker, Google Data Studio, Factors.ai, Amplemarket, Common Room
Certification
- Google Analytics Certification by Google
- Inbound Certification by HubSpot Academy
- Google AdWords Certification by Google
- Mobile Sites Certification by Google
- Google AdWords Display Certification by Google
- Google AdWords Mobile Certification by Google
- Google AdWords Video Certification by Google
- Google AdWords Shopping Certification by Google
- Social Media Marketing Course by HP LIFE e-Learning
Timeline
Marketing Consultant
NocoDB
10.2025 - Current
Demand Generation Consultant
Kloudfuse
06.2025 - 09.2025
Marketing Consultant
OrbitShift.AI
11.2024 - 06.2025
Head of Marketing
GoML
01.2024 - 11.2024
Senior Marketing Manager / Growth Marketing Expert
Rocketlane Technologies
12.2021 - 12.2023
Senior Marketing Manager
Agara Labs (acquired by Coinbase)
05.2020 - 11.2021
Senior Digital Marketing Manager
CloudCherry (acquired by Cisco)
07.2015 - 05.2020
Digital Marketing Analyst
Chargebee Technologies
05.2014 - 07.2015
Senior SEO Analyst
iSource ITES (P.) Ltd.
05.2013 - 04.2014
SEO Analyst
AES Technologies India (P.) Ltd.
11.2011 - 05.2013
SEO Analyst/Business Development Executive
Zuan Technologies India (P.) Ltd.
01.2011 - 11.2011
Bachelor of Engineering -
MPNMJ Engineering College