Vimal Raj K
Bangalore
Summary
Experienced Marketing Manager with over seven years of experience effectively managing marketing projects and driving growth with data-driven strategies and innovative campaigns. Empowering businesses to thrive in the digital landscape with strategic innovation
Overview
8
8
years of professional experience
Work History
Digital Marketing Manager
Techisor
Bangalore
01.2023 - 09.2024
- Develop comprehensive digital marketing strategies to achieve business goals, such as brand awareness, lead generation, or customer retention.
- Develop and manage digital marketing budgets, ensuring cost-effective allocation of resources to different channels.
- Communicate key insights and data-driven decisions to senior management and other departments to ensure alignment and transparency.
SEO Analyst
izmo Ltd
Bangalore
01.2019 - 01.2023
- Managing paid campaigns for international clients, the role involves developing, executing, and optimizing paid digital marketing strategies to drive results such as lead generation, conversions, brand awareness, and sales.
- Effectively allocate and manage campaign budgets to ensure optimal spend across different channels and markets.
- Monitor spend closely and adjust based on performance to stay within budget while maximizing conversions and revenue.
Sr. SEO Analyst
Access1Solution Digital Marketing Pvt. Ltd
Bangalore
02.2018 - 12.2018
- Proficient in on-page optimization, including optimizing meta tags, headers, and content for target keywords.
- Skilled in performing technical SEO audits to identify issues with site speed, mobile optimization, and crawlability.
- Proven ability to develop content strategies that align with SEO goals to boost organic search rankings.
- Track record of improving organic traffic, search rankings, and user engagement through data-driven SEO tactics.
SEO Analyst
Access1Solution Digital Marketing Pvt. Ltd
Bangalore
05.2016 - 08.2017
- Expertise in conducting comprehensive keyword research and developing effective keyword strategies.
- Experience in off-page SEO techniques, including link-building and increasing domain authority through ethical methods.
- Strong knowledge of SEO tools like Google Analytics, Search Console, SEMrush, Ahrefs.
- Proven ability to develop content strategies that align with SEO goals to boost organic search rankings.
Education
B.Tech in Computer Science and Engineering -
MITS College, Jawaharlal Technological University, Anantapur
04.2012
Skills
- Executing SEO, SEM, and SMM campaigns
- Campaign management across Email, Facebook, LinkedIn, and Google AdWords
- Creating Creative Ad Copies
- Optimizing Landing Pages
- User Funnels
- Building relevant tracking URLs
- Calculating and analyzing ROI, CPC, CPL, CTR, CPM
- Experience working with tools like Google Analytics, Search Console, SEMrush, Data Studio, Supermetrics, and Google Tag Manager
- Experience in website management & Custom Relationship Management tools
- Knowledge of digital and mobile advertising concepts
- Strong organizational skills
- Providing in-depth analysis of markets and competitor data
- Experience with A/B and multivariate experiments
- Experience using mass mailing tools like Mailchimp and Mailerlite
- Experience in handling Budget Management and reporting
Projects Handled
- Handled projects across different industries like Consulting, Real estate, Tourism, E-commerce, Health care, Manufacturing, Automotive, IT, Stock market, etc.
- Experience in handling projects as an individual as well as a team leader.
Languages
- English
- Kannada
- Tamil
- Telugu
Disclaimer
I do hereby declare that the above information mentioned by me is true to the best of my knowledge and belief.
Languages
Telugu
First Language
Timeline
Digital Marketing Manager
Techisor
01.2023 - 09.2024
SEO Analyst
izmo Ltd
01.2019 - 01.2023
Sr. SEO Analyst
Access1Solution Digital Marketing Pvt. Ltd
02.2018 - 12.2018
SEO Analyst
Access1Solution Digital Marketing Pvt. Ltd
05.2016 - 08.2017
B.Tech in Computer Science and Engineering -
MITS College, Jawaharlal Technological University, Anantapur
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