TRAVELLING
VINA PATIL
Senior Resesarch Analyst - Lead
Mutage
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
5
5
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Affiliate Marketing Specialist
WISHUP
03.2025 - Current
- Boosted lead generation through the creation of engaging content for social media platforms.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
Senior Research Associate
Dentsu International
01.2022 - Current
- At Dentsu, I worked with global clients across various industries, delivering high-quality research with a consistent QA score of 4.5
- My responsibilities included timely task delivery, clear communication to receive briefs, and ensuring tasks were completed within budgeted hours while adhering to pre-approved timelines
- I also curated client-ready content, maintaining a strong focus on quality and meeting service level agreements (SLAs)
- Led the monthly newsletter process for Autopod, including setting timelines, gathering data from secondary sources, coordinating with cross-functional teams, and obtaining client approvals
- Wrote content for articles, reports, wins, and events, and collaborated with the design team to deploy the final newsletter to the community
- Responsible for liaising with various internal teams, including design, marketing, and content, to create tailored contents for sales pitches
- These pitches were specifically designed to engage both new and existing customers, aligning with client expectations and business goals
- My ability to work cross-functionally ensured smooth execution and helped in delivering content that resonated with diverse target audiences
- Part of the Auto Pod team, building and maintaining relationships with stakeholders to ensure a consistent workflow
- Contributed to major pitches such as Volkswagen, and created thought leadership content, POVs, and handled various ad-hoc requests
- In addition to my core responsibilities, I took on tasks like conducting LinkedIn audits to track and update connections, supported the Salesforce team by updating key client requests for the Australian market, and identified areas for improvement in the QA team, creating a checklist and common link sheet that boosted efficiency and streamlined processes
Assistant Account Manager
Neeyamo Enterprise Solutions Private Limited
11.2020 - 01.2022
- Client connects and being the Voice of Customers: Building strong credibility with the Key Stakeholders, setting up a Governance model for a proactive approach to handle the concerns and set up correct expectations
- Working with Operations and implementation teams on solutioning various challenges in BGV and Payroll
- Also connecting with vendors and aligning about the country specific payroll and BGV compliance
- Managing Whitespaces: Update, maintain and communicate the whitespaces progress of the accounts allocated
- And meeting the target set for the year FY 2021-2022
- Revenue forecasts versus actuals: Revenue forecasting for the month based on the last 3 months' trend and ensuring the variation is minimal
- Along with this maintaining a milestone charter and ensuring/validating all the invoices sent by the finance team are prepared as per the services provided before sharing the invoices with clients on time
- Timely AR collection: Ensuring that the invoiced amount is being collected as per the payment terms
- Collected $600K+ falling in greater than 90 buckets in FY 2021-2022
- Communications and Leadership: Successfully organized webinar for Payroll clients where 65% of clients attended the event making it a hit and highlight in front of the management
- Also worked on audits, maintaining, and updating rate cards as an additional responsibility
- Analyzed customer behavior and sales data to create and implement retention marketing strategies: By analyzing sales trends and customer feedback, I was able to identify key areas for improvement and develop actionable retention strategies
- This included segmenting customer data to tailor marketing efforts, optimize engagement, and increase retention rates
- I also worked closely with the sales team to ensure that these strategies were consistently aligned with overall business objectives
- Continually optimized retention efforts based on data analysis: After each campaign, I analyzed performance metrics to assess what worked and what didn’t
- Using these insights, I refined future retention strategies, ensuring that we were constantly evolving our approach to meet client needs more effectively
Sales & Team Leader
SRI RAM LIFE INSURANCE COMPANY
06.2020 - 07.2020
- Selling and Marketing: Term Insurance and endowment plan
- Managed 10 interns as a team leader and assigned work to them
- Awarded as Best Intern
VSF
BAJAJ FINSERVE HEALTH
11.2020
- On boarding Doctors for PMS (Practice Management System) Doctor Platform
- Update the data in system on timely basis
- Ensuring all doctors in the portfolio are actively using the platform
- Creating Portfolio Of 100-150 Doctors
- Coordinate with team members and across department
Education
MBA in Marketing
Sri Balaji University Pune
Thatawade, Pune06-2021
B.com
Lingraj College
Belgaum, India06-2019
High School Diploma -
Kendriya Vidyalaya No.1
Sambra, Belagavi 04.2001 -
Skills
Friendly, positive attitude
Accomplishments
- Collaborated with content, design and marketing team in the development of various sales pitches across various industries namely P&G, Volkswagen, Nestle, BMW.
- Used Microsoft Excel and Power BI to develop visualizations for Thought leadership pages, Newsletters, POV's and sales deck.
- Achieved 4.8 QA rating and quality feedbacks from customers with clent ready content by completing projects with accuracy and efficiency within tight deadlines.
- Resolved product issue through consumer testing working with operations team for payroll and BGV implementation.
- Supervised team of 5 interns joined in Growth Enablement Team.
- Documented and resolved QA issues which led to minimization of errors and rework ensuring early and timely deliveries of projects.
Certification
Excel PivotTables for BeginnersTraining - [Timeframe]
Interests
DANCING
READING
MUSIC
Timeline
Affiliate Marketing Specialist
WISHUP
03.2025 - Current
Excel PivotTables for BeginnersTraining - [Timeframe]
01-2023
Senior Research Associate
Dentsu International
01.2022 - Current
Basics of Office 365 for Administrators Supporting Users
01-2022
Assistant Account Manager
Neeyamo Enterprise Solutions Private Limited
11.2020 - 01.2022
VSF
BAJAJ FINSERVE HEALTH
11.2020
Sales & Team Leader
SRI RAM LIFE INSURANCE COMPANY
06.2020 - 07.2020
High School Diploma -
Kendriya Vidyalaya No.1
04.2001 -
MBA in Marketing
Sri Balaji University Pune
B.com
Lingraj College
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