Vinal Khabiya
Head E-commerce
Indore
Summary
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
11
11
years of professional experience
16
16
years of post-secondary education
Work History
Head Ecommerce
Kimirica Lifestyle Private Limited
06.2021 - Current
- Scaled E-commerce marketplace & quick commerce platforms (Amazon,Nykaa, Tira, Blinkit, Zepto & Myntra) making them top revenue drivers while securing exclusive campaigns and high-visibility placements.
- Developed and executed data-driven sales strategies, optimizing pricing, promotions, and inventory planning to maximize profitability.
- Led performance optimization using KPIs like GMV, AOV, CAC, and ROAS, refining strategies for higher conversion rates and revenue growth.
- Drove cross-functional collaboration across marketing, supply chain, and finance to align digital strategies and expand business.
- Identified new growth opportunities, launched products on emerging platforms, and enhanced D2C strategies for increased brand reach.
- Managed end-to-end P&L ownership, ensuring profitability through strategic pricing, promotions, and inventory planning.
Digital Marketing Manager
NALITS
12.2019 - 06.2021
- Conducted Competitor Analysis & Identified Growth -Analyzed competitor websites to uncover backlink and keyword opportunities, optimizing SEO strategies and enhancing organic search performance.
- Lead Generation & Prospecting-Implemented cold calling, networking, and prospecting techniques to develop new business leads, contributing to a 20% increase in qualified prospects.
- Optimized Campaign Performance Through A/B Testing- Designed and implemented A/B testing strategies to evaluate marketing tactics, resulting in a 15% improvement in conversion rates and enhanced overall campaign effectiveness.
- ROI Monitoring & Performance Analytics-Monitored return on investment (ROI) for online and social media marketing efforts, utilizing analytics to refine strategies and maximize campaign profitability.
- Social Media Management & Engagement-Managed social media accounts for clients, driving brand awareness and increasing customer engagement by 25% through targeted content and strategic posting.
- Strategic Partnerships & Sponsorships-Generated sponsorship opportunities with partnering entities, enhancing marketing objectives and expanding brand reach through mutually beneficial collaborations.
Marketing Head
Indore Institute of Law
10.2013 - 12.2019
- Lead generation through paid ads on Social media platforms and Google Ads, which resulted in getting over more than 60% Sales
- Lead the digital marketing efforts on platforms like Facebook, Instagram, College Dunia, etc which led to a 20% growth in Sales
- Coordinated with various business partner teams and agencies such as website team, creative team, branding team, etc
- Provided post-sale services which increased the customer retention rate by 30%
Education
Master In Law -
DAVV University
01.2011 - 01.2019
Master of business Administration - Marketing and advertising, Strategic planning, Market Analysis, SEO
DAVV University
01.2011 - 01.2019
Skills
- Public and Media Relations
- Budgeting and Allocation
- Client communication
- Brand development
- Operations & Cross functional leadership
- E-commerce & Digital Strategy
- Marketing & Customer acquisition
- Data & Analytics
- Technical & tools proficiency
Websites
Timeline
Head Ecommerce
Kimirica Lifestyle Private Limited
06.2021 - Current
Digital Marketing Manager
NALITS
12.2019 - 06.2021
Marketing Head
Indore Institute of Law
10.2013 - 12.2019
Master In Law -
DAVV University
01.2011 - 01.2019
Master of business Administration - Marketing and advertising, Strategic planning, Market Analysis, SEO
DAVV University
01.2011 - 01.2019
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