Summary
Overview
Work History
Education
Skills
Websites
TOOLS & PLATFORMS
Certification
Timeline
Generic
Vinay Anvesh

Vinay Anvesh

Bangalore

Summary

Programmatic Buying Leader with 10+ years of experience in digital marketing, programmatic media buying, and operational excellence. Proven track record of driving revenue growth, aligning business and product strategies, optimizing performance, and leading high-performing teams. Highly productive, quick to learn, and adept at mastering new skills, which has enabled rapid career progression. Successfully managed multi-million dollar budgets in ecommerce, retail, and QSR, consistently growing mobile user acquisition and retargeting efforts.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Head of Client Services,

Jivox
01.2020 - Current
  • Lead business strategy, operations, business development, and service delivery
  • Manage eight teams with diverse skill sets - Ad Operations, project management, account management, campaign development, creative design, QA, feed transformation, and activation teams.
  • Successfully nurtured client relationships, resulting in a remarkable 96% gross revenue retention rate over the years
  • Led the significant growth in team size and service delivery, expanding from 35 resources in Q1 2020 to 93 by the end of 2022. Spearheaded the delivery of $14 million in services globally, a substantial increase from $5 million in 2019.
  • Optimized resource count to 62 by 2024, adapting to changing needs while retaining revenue at $15 million, i.e., a reduction of ~30% in the workforce to cut costs.
  • Established and optimised processes, resulting in 9 profitable quarters and 3 consecutive profitable years (2020-2022), even through the Covid period.
  • Developed a service model recognised by Forrester as a market leader for 2 consecutive years, 2021, and 2022.
  • Drove unique executions of Dynamic Creative Optimization (DCO) - Site personalization, Email personalization, DOOH, Dynamic Audio, and Commerce media.
  • Built the trading team to execute Jivox in-house paid marketing campaigns in DV360, Amazon DSP, and Tradedesk.
  • Partnered with engineering and product development teams to develop new product features. Aiming to disrupt the retail media advertising sector in 2024 with a new product focused on automation, reducing campaign start-to-launch time to just 5 minutes.
  • Trusted for expertise in navigating and resolving complex challenges to ensure successful campaign execution.

Senior Director, Services Delivery & Account Management

Jivox
05.2019 - 01.2020
  • Led and managed the delivery of 30-40 accounts per quarter
  • Built a forecasting methodology for hiring, to maintain the resource utilization at 100% or less
  • Partnered with the global customer strategy & partnerships teams to build bespoke strategies for VIP clients to facilitate DCO
  • Monitored project risks and scope creep, identifying and addressing potential problems in advance.

Director, Services Delivery

Jivox
05.2018 - 04.2019
  • Expanded the project management team and organized workflow through JIRA dashboards and automation
  • Successfully closed a sale with a US publisher from India remotely.

Manager, Account Management

Jivox
06.2017 - 04.2018
  • Built and expanded the account management team from 1 to 11 resources, catering to APAC, EMEA, and US regions.
  • Transitioned all Account Management operations from the US to India, resulting in a cost savings of 75%.

Account Manager

Jivox
12.2015 - 05.2017
  • First account manager appointed in India to oversee Tier-1 US Publisher accounts, managing end-to-end campaign operations for key clients such as Time Inc and Condenast, contributing to 40% of total revenue.
  • Collaborated closely with project managers and cross-functional teams to ensure timely delivery of daily tasks.

Media Campaign Manager

Google/Accenture
12.2014 - 11.2015
  • Managed overall delivery of New Zealand and Australia LCS clients' YouTube campaigns
  • Promoted from SMB clients to handle LCS clients in a period of 4 months, because of exceptional productivity.

Brand Quality Specialist

Google/Accenture
09.2014 - 11.2014
  • Rewarded with perfectionist award for maintaining 100% quality
  • Promoted to MCM SMB in a period of 2 months due to exceptional quality.

Central Media Manager

Google/HCL
06.2013 - 08.2014
  • Create, execute, traffic, and maintain YouTube campaigns
  • Provide technical support and interact with media/account/production team and partners.

Education

Entrepreneurship -

IIM
Kozhikode
01-2024

Masters in IT & Marketing -

BIMM
05.2013

B. Tech in IT -

JBIT
04.2011

Skills

  • Programmatic Media Buying
  • Digital Marketing
  • Project Management
  • Client Relationship Management
  • Revenue generation & retention
  • Cost optimization
  • Performance marketing
  • Dynamic Creative Optimization
  • Social media marketing
  • YouTube & Native advertising
  • Affiliate marketing
  • DOOH advertising
  • CTV/OTT advertising
  • SEO/SEM
  • Operations Management
  • Leadership & Team Management

TOOLS & PLATFORMS

  • Google Suite (DV360, GAM, CM360, Google Ads)
  • DSPs (TTD, Yahoo, Appnexus, Criteo, Mediamath, Nexxen, InMobi)
  • DMPs (Adobe audience manager, Liveramp)
  • Facebook business Manager
  • Tableau
  • AWS Athena
  • Snowflake
  • Amazon & Flipkart affiliate
  • Adobe Photoshop, Figma, Flexitive

Certification

  • Product Led Growth, Product School
  • Double Click for Advertisers
  • Double Click Studio
  • Double Click Richmedia

Timeline

Head of Client Services,

Jivox
01.2020 - Current

Senior Director, Services Delivery & Account Management

Jivox
05.2019 - 01.2020

Director, Services Delivery

Jivox
05.2018 - 04.2019

Manager, Account Management

Jivox
06.2017 - 04.2018

Account Manager

Jivox
12.2015 - 05.2017

Media Campaign Manager

Google/Accenture
12.2014 - 11.2015

Brand Quality Specialist

Google/Accenture
09.2014 - 11.2014

Central Media Manager

Google/HCL
06.2013 - 08.2014

Entrepreneurship -

IIM

Masters in IT & Marketing -

BIMM

B. Tech in IT -

JBIT

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Vinay Anvesh