Vinay Bajaj
Campaign Manager - Contact no: +91 9888050777
Gurgaon
Summary
To develop and succeed in an environment of growth and excellence and l earn a job which provide internal satisfaction and self development and help in achieving personal as well as organization goals. Search Criteria: A Platform to exhibit skills and knowledge and grow along with a dynamic versioned organization where innovation and ideas are Assets.
Overview
4
4
years of professional experience
Work History
Senior Associate – Campaign Manager
Bluestacks and Now.gg
Gurgaon
11.2019 - Current
- Managing campaigns on BlueStacks and Now.gg supply for various gaming advertiser.
- Creating, Executing and Delivering - CPI, CPR , CPM, CPC and Branding campaigns on Bluestacks ad inventory.
- Creating, Executing and Delivering CPM campaigns for Now.gg inhouse ads on Google Ad Manager.
- Create and interpret campaigns reports that provide our clients with competitive insights.
- Setting up ad tags on Google Tag Manager
- Knowledge of Affiliate tracking platforms like Cake, Hasoffers, Affise etc.
- Experience with application tracking MMPS like Appsflyer, Adjust, Singualr, My tracker, etc
- In depth Knowledge of Programmatic ads ecosystem
- Running Display and video ads through DV360 for
popular tiles on Bluestacks - Running Google search ads for popular titles on Bluestacks.
- Managing Content operations on Bluestacks
- Identifying ad slots within the product and directing the product team in designing an ad delivery system around the slots.
- Market research of popular games for Now.gg organic growth.
- Researched multiple tracking systems on android side for Now.gg cloud conversion tracking
- Managing App publishing Life cycle on Now.gg : Ensure on-time execution of technical integrations and provide consultative service throughout implementation – Helping QA for sanity checks
- Helping Product team in Product innovation to increase ad revenue.
- Deliver tailored implementation strategies in collaboration with internal teams such as sales, marketing, business development, product management, and engineering
- Actively respond to customer escalations involving integration difficulties, inconsistencies, Brand Safety, and other issues
- Keeping multiple support systems in check when it comes to game launches JIRA, Trello, and other project management software
- Operationally astute as well as customer-focused in order to balance onboarding new customers for sales team, supporting existing customers, and optimising performance
- Proven track record of using complex datasets to track performance trends from data dashboards (Google Data Studio, Sisense, etc.), identify anomalies, and determine root causes
Account Manager
Affle
Gurgaon
08.2018 - 11.2019
- Digital Advertising –Ad Ops: Delivery/Tracking, Account Management, Campaign Management & Optimization – CPM, PPC, CPA, Viewability, Ad Verification, Media Planning, Programmatic Ad operations (Data lift 360, Appnexus, Google Marketing Platform)
- Mobile Advertising - Campaign Management & End to End Operations of CPI and CPR campaigns
- Manage ad trafficking, ad creation, QA, and reporting
- Monitor campaigns, communicating with account managers, creative agencies to meet KPIs and revenue targets
- Publisher Development & Management
- Affiliate Marketing
- Platforms: Adjust, Appsflyer, Cake and TUNE
- Ensuring clicks and conversions being tracked in ad server as well as in the third party servers by implementing proper tracking macros
- Responsible for making Top Line Revenue by delivering Direct & Affiliate Campaigns along with maintaining Decent Bottom-Line Revenue
- Monitoring End to End operations along with Advertiser & Publishers billing
- Managing WorldWide Advertisers to deliver worldwide campaigns with KPIs defined by the advertiser.
WebSmart Technologies
Chandigarh
01.2018 - 07.2018
- SEO guidance and recommendations for SEO friendly website design and development
- Managing social media platforms and online advertising
- Google AdWords Campaign(PPC)
- Preparing a traffic report using Google Analytics tool
- Managing Email-Campaigns
Education
Mtech - Computer Science
Rayat And Bahara Institute of Engineering, Mohali Under Punjab Technical University
Mohali 08.2013 - 08.2015
B.E - Information technology
Chandigarh Engineering College, Mohali Under Punjab Technical University
Mohali 06.2013 - 06.2013
12th -
S.K.B D.A.V Sr. Sec School, CBSE
Fazilka 04.2007 - 04.2009
10th -
A.V. Public School, CBSE
Fazilka 04.2006 - 05.2007
Skills
Campaign creation
Managerial skills
Campaign planning
Campaign analysis
Additional Information
- Interest and Hobbies : Travelling and exploring new places. Bodybuilding
- Certification & Achievements:
1. Simplilearn Digital Marketing Certified Associate 2018
2. Udemy The Complete Programmatic Advertising Course
Timeline
Senior Associate – Campaign Manager
Bluestacks and Now.gg
11.2019 - Current
Account Manager
Affle
08.2018 - 11.2019
WebSmart Technologies
01.2018 - 07.2018
Mtech - Computer Science
Rayat And Bahara Institute of Engineering, Mohali Under Punjab Technical University
08.2013 - 08.2015
B.E - Information technology
Chandigarh Engineering College, Mohali Under Punjab Technical University
06.2013 - 06.2013
12th -
S.K.B D.A.V Sr. Sec School, CBSE
04.2007 - 04.2009
10th -
A.V. Public School, CBSE
04.2006 - 05.2007